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RE: coaching vs. berating  Cruden, Alex
 Jul 23, 2004 13:02 PDT 

Begin by considering why they should care. Not everyone is as idealistic as the typical first-rate copy editor, particularly about matters of style and consistency. So put yourself in the place of the person about to be given the feedback, and try to figure out what she or he would think worthwhile in whatever is to be discussed. If, for example, a reporter cares more about exposing facts than writing well, shape the dialogue toward how revelations have little impact when they're unclear, imprecise and/or scattered about.

And yes, make it a dialogue, not a lecture. Whenever you feel a statement coming on, try to turn it into a question. (Or: Wouldn't it produce better results to ask a question than make a declaration?)

-- Alex Cruden, Detroit Free Press


-----Original Message-----
From: tschme-@dailyherald.com [mailto:tschme-@dailyherald.com]
Sent: Thursday, July 22, 2004 7:45 PM
To: ACES-@topica.com
Subject: [ACES talk] coaching vs. berating

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Hi:

Copy editors can be great coaches and leaders in the newsroom -- as
opposed to our curmudgeonly reputation.

Does anyone have good tips on how to give feedback in a way that
editors/reporters will learn from and remember so they grow?

Teresa Schmedding
News Editor
Daily Herald
tschme-@dailyherald.com

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