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Build Trust With A Favour Bank
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Nov 04, 2009 08:57 PST
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A Free-Reprint Article Written by: Scott Bywater
Article Title:
Build Trust With A Favour Bank
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Article Description:
I remember reading a book by Paulo Coelho a few years ago
when I came across the concept of the favour bank.
Basically, what a favour bank is based around is the fact
when you do someone a favour they will want to return the
favour at some stage in the future.
Additional Article Information:
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388 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-11-04 10:00:00
Written By: Scott Bywater
Copyright: 2009
Contact Email: mailto:sbyw-@copywritingthatsells.com.au
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Build Trust With A Favour Bank
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/
I remember reading a book by Paulo Coelho a few years ago when I
came across the concept of the favour bank.
Basically, what a favour bank is based around is the fact when
you do someone a favour they will want to return the favour at
some stage in the future.
For instance, if a mate comes over to your house and fixes your
car, you might buy them a beer at some time down the road.
Now the same concept applies to business and marketing.
Of course, the best way to give is with no expectation of
receiving anything.
That goes without saying.
At the same time, there is a law called the 'law of
reciprocation' which Robert Cialdini refers to in his book
"Influence."
In fact, he gives an example at some stage in that book of how
the Hare Krishna's increased their donations.
Essentially what they did to increase donations was hand out a
flower to people walking by. They followed this up with "And a
donation to the Hare Krishna Society would be appreciated."
It worked.
So how can this concept work for you?
Well, you can start giving away information and educating your
customers about your product or service on a regular basis.
You can become the trusted expert.
You can pick out particular "target clients" or large clients
and send them a book they might be interested in... or offer them
some complimentary advice... or whatever.
You see, there's the bank we can see.
The money in the bank. It's hard. It's real. You can see
it...you can touch it... and you can feel it.
But there's also a bank which you cannot see.
It's based on relationships.
And the deep relationships you generate with your customers and
prospects turns into money in the bank in the future.
Don't neglect your favour bank.
Of course, you need to first find the people you can help and
build up your favour bank with.
The first lesson of http://www.morecustomersmadeeasy.com/ shows
you how to find them and start building up that relationship.
Virtually any business can use it.
And it makes selling easy because the biggest thing you need to
overcome in every selling process is trust.
And there's no better way to build trust than building up the
size of your favour bank.
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Scott Bywater is a direct mail copywriter and the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of '7 Ways To Get More Customers" (valued at
$29.95) and to join his controversial and insighful "Copywriting
Selling Secrets" newsletter where you'll uncover the truth about
why most ads and sales letters don't work (and how to make yours
stand out from the rest) head on over to his web site at
http://www.copywritingthatsells.com.au/
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