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List Building - 9 Steps to Creating a High Converting Squeeze Page
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Oct 27, 2009 23:04 PST
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A Free-Reprint Article Written by: Alan Cheng
Article Title:
List Building - 9 Steps to Creating a High Converting Squeeze Page
See TERMS OF REPRINT to the end of the article.
Article Description:
With a high converting squeeze page, an online business will
make more use of the traffic they drive to their website.
With more email leads an online business can promote to,
there are more chances of buyers for your products and
services.
Additional Article Information:
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687 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-20 10:36:00
Written By: Alan Cheng
Copyright: 2009
Contact Email: mailto:al-@eliteghostwriters.com
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List Building - 9 Steps to Creating a High Converting Squeeze Page
Copyright (c) 2009 Alan Cheng
Elite Ghostwriters
http://www.eliteghostwriters.com/
With a high converting squeeze page, an online business will make
more use of the traffic they drive to their website. With more
email leads an online business can promote to, there are more
chances of buyers for your products and services. Generating
traffic is hard work so you want to capture as many of the
visitors' emails as you can when they visit your website.
Here are 9 steps to creating a high converting squeeze page:
1. Determine Type Of Traffic
Decide what type of prospect you want to attract with your
squeeze page. Then create your squeeze page to attract that
particular type of prospect only. Don't create a squeeze page
which caters for everyone. Your conversions of visitors to leads
will suffer.
2. Professional Graphics
Create the best graphics you can for your squeeze page.
Eye-grabbing graphics have proven in my tests to increase
conversion rates. So hire a good graphics designer if you can't
design good graphics yourself.
3. Keywords
Make sure your squeeze page shows the keywords which the visitor
is looking for. If your ad promises that they will receive an
insurance review report when they visit your squeeze page, make
sure your squeeze page shows the words "insurance review".
This will confirm to the visitor that they are on the right page
and they should find the information they are looking for.
4. Attention
Get your visitor's attention right away when they visit your
website.
You can do this by showing a headline that raises curiosity and
promises benefits.
Once you have their attention, they will read more of your
squeeze page.
5. Benefits
With your squeeze page, explain the benefits for the visitor if
they sign up to your list.
Explain the benefits using words or video. Make sure that when
you read the message on the squeeze page, you actually
emotionally feel how signing up will benefit your visitors.
6. Graphics - Video/Report
If you are offering a free report or video on your squeeze page,
create a graphic (called an ecover) for it.
This will make your intangible product seem tangible. Visitors
will want their hands on your free offer. It's all about
packaging your offer.
7. Call To Action
In your squeeze page, make it very clear what you want the
subscriber to do. Don't make them guess that they should enter
their name and email address to sign up to your list. Tell them
directly in simple terms. Command them on what they need to do.
People react to commands. Telling them to enter their name and
email and then click on the submit button is needed. This may
sound silly, but tests have shown this to increase response
rates.
8. Split Testing
With every squeeze page you create, you need to create another
one with a slight variation such as a different headline,
different benefits or place your sign up box in another place.
All squeeze pages can be improved. Use the tool at
http://www.google.com/websiteoptimizer to test which 2 versions
of your squeeze page has the better response rate.
Remove the low performing squeeze page and try to create another
one to achieve better response rates. This is how you create
squeeze pages that have 50% sign up rates.
9. Drive Traffic
At the end of the day, you need to drive traffic to the squeeze
page and see what type of prospects react to your squeeze page.
If you notice that a certain source of traffic has good sign up
rates then market your squeeze page more in that area.
The more traffic you drive to your squeeze page, the quicker you
will be able to create a high converting squeeze page.
All these steps are not rocket science, yet not many people
follow them. Improve your squeeze page one step at a time
following the advice above and you'll be able to convert a high
percentage of your visitors to subscribers. This list building
component of your online business is essential if you want to
increase sales. If you want your online business to succeed, a
high converting squeeze page is mandatory.
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For more tips on how to promote your online business
and increase sales, visit information product creation
(http://www.eliteghostwriters.com/report.html). To hire
professionals to create your own best selling information
products, visit:
http://www.eliteghostwriters.com/infoproducts.html
- Alan Cheng, Elite Ghostwriters.
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