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Big Benefits From Super-Powered AutoResponders
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Jim Moore
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Dec 22, 2002 21:26 PST
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Big Benefits From Super-Powered AutoResponders
From www.GetResponse.com
While this is obviously promoting GetResponse, nonetheless it has some
useful information about auto-responders in general.
This year brings the latest craze of the new super powered
AutoResponders. You know.... the handy tool that automatically
follows-up with a series of email messages.
The benefits of using this marketing tool are infinite. You can now
automatically send personalized follow-up messages to your prospects
without lifting a finger.
Looking at the range of benefits that the new generation "smart
responders" offer, the bog-standard normal AutoResponders are starting
to look dull and dusty.
At a glance, these are the benefits you can expect from the smart
responders:
Personalized messages to UNLIMITED prospects
The ability to send UNLIMITED follow-ups
You can specify the day you want the follow-up to be sent
Follow-up tracking with real-time statistics
On average, you need to contact your prospect up to 7 times before he or
she decides to purchase from you. Being an Internet Marketer, you will
know that this is a time consuming and tedious task if performed
manually.
As an Internet Marketer, your time is the most precious commodity you
have. You need to devote as much time as possible to promote your online
business, so why waste time contacting people when you can have this
done automatically?
Your Smart Responder will work for you 24 hours a day, automatically
following-up all of your prospects with personalized messages.
"Wait a minute," I hear you say "Did you say personalized messages?"
That's right! To prove just how smart these Smart Responders are, they
will automatically extract the prospects name and email address, and
will use this information in the follow-up message!
My own personal experience has shown that if you personalize an email
message, the prospect is TWICE AS LIKELY to buy from you. It's
completely true.
I could ramble on for hours talking about the benefits these smart
responders offer. But the truth is you'll never know just how handy they
are until you try one yourself.
You can get your own Smart Responder FREE from GetResponse.com. In fact,
you can get as many as you want. Need a Smart Responder for each of your
products? No problem!
Just head down to http://www.getresponse.com/?10000
There are hundreds of ways you can put your SmartResponder to work for
you, not just for use with Internet Marketing.
Why not try the following....
*Lecturer*
To give a set of structured assignments over a period of time when
students are joining at any time of the year (as often occurs with open
or distance learning).
*Teacher* To remind children to do their homework.
*Doctor*
As a way to ensure people give up smoking, or remind patients to take
their medication.
*Building maintenance contractor*
To remind public or realtor clients of things that need to be done
around a home from time to time - to prod them into remembering you for
any business that emerges
In fact, there are literally thousands of ways you can put your Smart
Responder to work for you. You are only limited by your own imagination!
Okay, so we've covered what you can use your Smart Responder for, but
what sort of information can you put in your follow-up messages?
I always follow a 7-step approach when using a Smart Responder to ensure
that I follow-up in an logical and systematic way.
Here's the steps you can take for your own follow-up messages:
1. Initial message - Introduce yourself
Thank your prospects for requesting information from you, and introduce
yourself and the benefits you offer. Tell them that you'll include a
FREE discount for requesting information from you.
List all the methods of contacting you, and give information on how they
can buy from you and the payment methods you accept.
2. Follow-up #1 - Introduce Special Offers
Remind your prospect that they requested info from you, and tell them
that you've given them a special discount for a limited time. Remind
them that it's a time limited offer, so they must act fast if they wish
to redeem it.
3. Follow-up #2 - Pile up the benefits
Elaborate on your previous offer by listing all the benefits you're
product/service offers. Don't take this section lightly. Pile on as much
benefits as possible, so your prospect is astounded by you offer.
When I say benefits, I don't mean features. People like to hear what it
does for them. Will it make them more money? Will it make them lose
weight? Tell them what it does for them.
4. Follow-up #3 - Add Extra Offers
Tell them that as well as the special discount, you've decided to add in
an extra special gift worth X amount of dollars just for responding
quickly. Again, add a time limiting factor to emphasize that action is
required NOW.
5. Follow-up #4 - Compare your products/services
Chances are that whatever you're selling, Tom down the road is trying to
compete with your product too. What makes your service/product better
than theirs? Compare your features with the competitor to let your
prospects know that you offer the best there is.
6. Follow-up #5 - Tell a story of your product/service
Everyone likes stories. So if you can give a real-world example of how
your product or service is benefiting someone's life right now, then
you're guaranteed to attract the prospects attention.
People like to feel that they're special, not just another number. So
personalize your follow-up with a story that they can relate to.
7. Follow-up #6 - Give Testimonials
People will trust you more if you give examples of present or past
customers who have enjoyed your product.
If you can add an email link to the customers, then even better. If
people know you're product is worth spending their hard-earned dollars
on, then they will buy it. Adding testimonials creates the final bond of
trust that's needed to push your prospects to become paid customers.
By using the above method to create a systematic approach for your
follow-ups, you're making it crystal clear what you're offering and how
it'll benefit the prospect.
But more importantly, you're creating trust for your prospect. Once an
element of trust is there, your prospects are ten times more likely to
buy from you.
You'll soon find that having a Smart Responder is one of the greatest
marketing tools around.
Don't forget to get your FREE Smart Responder at
http://www.getresponse.com/?10000
Hundreds of time-saving, money-generating tips and stories from
AMerica's largest online newspaper - TennTimes-the News.
<p align="center"><a
href="http://westviewnews.virtualave.net/sitemap.html">TennTimes - the
News</a>
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