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The Single Most Overlooked Secret to Doubling Your Profits with Email Ma
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Jim Moore
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Dec 22, 2002 21:33 PST
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The Single Most Overlooked Secret to Doubling Your Profits with Email
Marketing
From www.GetResponse.com
Imagine spending hundreds, or even thousands, of dollars on a marketing
campaign that didn't profit.
Would you like to know how you can flip the coin, and turn your failing
marketing campaign into a profit-inducing sales machine?
It's simple... just keep in touch!
Keep in touch with your leads and prospects and you'll inspire trust and
reflect credibility.
Statistics have proven, time and time again, that the more often you
make contact, the more likely you'll make the sale. In fact, 50% of a
successful sales conversion will occur by follow ups.
"Okay, How Can Follow-Up Marketing Help Me Grow My Profits?"
Let's say you sell your products from a web site. There's no hard rule
saying you must direct everyone straight to your site on your first
shot. Say you've purchased an ad in an online newsletter to promote your
product, tell the readers to send a blank email to your autoresponder
instead of visiting your web site for more information.
You can easily have it set up to reply with a pre-written message
thanking them for requesting information and have a link to your web
site address for more information. With this method, not only do you get
a qualified web site visitor, you also have another email address to
follow up, with no extra effort.
You would then send those prospects more messages (or to be more
accurate, your autoresponder will follow up with them). Perhaps the
second message can be sent a day or two after the original enquiry.
The point of the second message would be to provide more information,
convey more benefits and ultimately, help the prospect in making the
decision to purchase your product. You can have a few more messages like
this, perhaps mentioning time-limited bonuses to convince your prospect
he or she must act soon.
If you're aim is to close as many sales as possible (and it should be)
consider offering free trials or special offers in your follow ups. Do
you get many testimonials? If so, send them too. If not, let your
customers know you'd like some honest reviews of your product and use
these.
And remember, as I mentioned earlier, the more often you make contact,
the more likely you'll make the sale.
Another point to consider is that the messages don't have to be the same
number of days apart. Your prospects need time to think and come to a
decision, and depending on your market, may not access their email as
often as you do.
"What If I Want To Follow-Up With My Web Site Visitors Themselves?"
Let's say you sell search engine optimization services. In other words,
you help your clients get their web sites listed in search engines. What
could you do to grow your sales using follow-up marketing?
Well, you could write a special report called "Secrets the Search Engine
Industry Is Using to Rip You off behind Your Back!", for example. This
could teach how other companies are using false advertising to rip them
off with search engine submission software and other misleading products
(and why they should trust you instead).
The report need not be anything big, even a two or three page document
will do. Once you've done that, on your web site's home page (or a
pop-up window), advertise this special report for free. In order for
your web site visitors to read the report, they must give you their name
and email address.
The key here is to offer something that will stop your web site visitors
dead in their track and practically force them to hand over their email
address by filling in a short form on your web site.
Of course, this is when an autoresponder will come into plan. With most
autoresponder services, you will be given the HTML code for a web form
to manage the technical side of things... all you need to do is copy
this code into your web page and watch your list of prospects grow.
When you have email addresses of prospects, they can be contacted as
many times as you like to close the sale and generate referrals. This
would be done by composing short, concise email letters and storing them
in your autoresponder as follow up messages.
The first letter could be a short "thank you" note for requesting the
report. It might also suggest you suggest the short read to others who
may find it interesting. That, in itself, is a powerful marketing
tactic.
Just like the previous strategy, the second message could be sent a day
or two later, and will be used to promote your services. This could be
as simple as a personal email letting them know that you have space
available for new clients and what you can do for them. You may find it
more comfortable to soft-sell by simply sending an article or a case
study related to the service you offer on a continuous basis, as opposed
to using short sales letters.
In fact, even sending a weekly email newsletter (also referred to as an
ezine) will build your credibility and help your prospects get to know
you more. It's also a great vehicle for delivering the latest company
news and product announcements.
Hundreds of time-saving, money-generating tips and stories from
AMerica's largest online newspaper - TennTimes-the News.
<p align="center"><a
href="http://westviewnews.virtualave.net/sitemap.html">TennTimes - the
News</a>
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