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Five Biggest Myths About Internet Marketing
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Jim Moore
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Dec 22, 2002 21:41 PST
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Five Biggest Myths About Internet Marketing
by Wanda Loskot
Myth # 1 - It doesn't work.
The Internet is a big place. It is easy to get lost. And it' even easier
to waste efforts and money on designing and hosting your site if you are
just there -- sitting pretty, doing nothing, and waiting for someone to
come. Even if you attach your site to some traffic generating mall, that
will not work! However, internet marketing brings incredible results if
you have done your homework, and are using an intelligent marketing
strategy consistently.
Myth # 2 - It costs a lot of money.
At one time it did. There are still many services charging an arm and
leg. However, internet advertising is today the least expensive form of
marketing. Just think. With e-mail you can dispose unlimited amount of
information to unlimited number of people at zero cost! And at
reasonable price is about $20- $50 per month (average size homesite for
small business) you can have unlimited number of people see any piece of
document you choose to produce - if full color, at any time of day or
night. Compare that with your print or yellow pages advertising, compare
that with your full color brochures.
Myth # 3 - 80 million people will see your business
Yeah, right! This is the biggest myth of all. Yes, it's true that
millions and millions of people are on the net but very few of them will
ever see your message. How many will read it, and more important - act
upon it, will depend on your marketing, and - most important - on your
follow up.
Myth # 4 - Graphics and great visuals are most important
Good graphic design is important - for impact and for clarity. It begins
with understanding the psychology of selling - what makes people want to
stay, click, come back, leave their name and finally buy from you.
Esthetics are not as important, but beautiful design by itself can make
you starve while a basic, even do-it-yourself page with an effective
selling proposition and follow up can make you very successful.
Myth # 5 - Search engines will bring people in droves
There are at least 500 different search engines. Even if a prospect will
find the search engine where you are registered it is not likely that he
will find you. Your name may not be necessarily on the top of the list.
Just think -- EVERY competitor in the world wants to be listed in the
top 10-20 addresses! By all means register your site on the engines,
even if you have to do it yourself but don't bank on it. Better develop
your own internet niche marketing, create joint ventures and
relationships with other business people on line, get known in
news-groups, develop your own on-line newsletter.
LOSKA.COM
Wanda Loskot - Success Connection
150 Heron's Run, Suite #124 - Sarasota, FL 34232 - USA
Phone (941) 342-4203 - Fax (240) 358-7445
Professional business coach, author & speaker specializing in Internet
marketing.
Business seminars, corporate training and one-on-one coaching
for self-employed sales professionals and small business owners.
wan-@loska.com
Hundreds of time-saving, money-generating tips and stories from
AMerica's largest online newspaper - TennTimes-the News.
<p align="center"><a
href="http://westviewnews.virtualave.net/sitemap.html">TennTimes - the
News</a>
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