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10 Steps to Online Career Marketing
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Jim Moore
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Dec 22, 2002 21:53 PST
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10 Steps to Online Career Marketing
By Cynthia Knevels
CEO, Integrality Global Solutions
Online Job Search in 2002
Candidate-to-Business Management is big business in an unprecedented
tight labor market. Today, there continue to be hot employment markets
that are exploding with new opportunities and professional challenges.
There are more stable professions that have not caressed the online
career fad.
Traditional job seekers in any market can improve their chances of being
discovered by the agent of their choice by planning, investing, building
and managing their own careers. Planning goals and actions, investing
wisely in a quality plan, building a quality career portfolio and
managing your knowledge and expertise are key to success in this
competitive market.
Career marketing in 2002 saves dollars and makes cents. Take advantage
of the Online Employment Services [OES] and hold them accountable. Take
charge of your search plan. Partner with key recruiting professionals
that will be responsible for your entry into the organization of choice.
Developing a relative and creative portfolio, better known as a resume
to the traditional job seeker, is key to new-hire success. Changing your
goals in your mind should be as easy as 1, 2, and 3 in resume
virtuosity. Virtual portfolios that will follow you from inception to
retirement in the near future will replace traditional resumes. Make
plans now, get a step ahead of the future and make yourself accessible
by facilitating communications with savvy recruiting organizations that
will focus on finding you - even when you are not looking.
UNDERSTAND YOUR PROFESSIONAL MARKET
Research your industry prior to developing your virtual portfolio.
Career marketing plans make you the commodity, career sites your
e-vendor and employers your C-to-B client. Understanding your client
helps you understand your marketing approach.
INTEGREATE RELATIONSHIP MANAGEMENT INTO YOUR JOB SEARCH
Customer Relationships Management tools have revitalized the new
e-commerce economy. Reaching your target employer where they live is
essential to providing quality service and becoming a professional asset
instead of a liability. Create the same loyalty effect within your
current organization.
BUILD A CENTRALIZED PORTFOLIO STATION
It takes more than a Web site or portal to find the right job and win.
Building a structure or site that focuses on the skill sets you have
acquired will be key to longevity and generating continued employment
interest for long-term goals. Work with an ISP that will be around in
two years. Manage our portfolio station daily, weekly, monthly. When you
acquire a new skill, sign on, update and log off.
APPLY NON-TRADITIONAL THINKING TO JOB SEARCHING ONLINE
The days of bulletin boards and static postings are obsolete.
Interactive communities are essential to fast-paced, high-volume job
searches in any industry. Utilize technology to the fullest; incorporate
sound, visual and wireless technologies in your job-search process. Do
not be intimidated by the technology; use it to your advantage. You can
bet employers will utilize multiple methods to reach you. Speak their
language.
ADOPT A PIONEERING SPIRIT
Be the first, and aggressively market your new skills. Career marketers
who wait to see how the market turns will miss the mark. Focus on
reaching your employer first, or making a virtual portfolio available
and easy to translate.
EXPECT MORE FROM AN ONLINE EMPLOYMENT SERVICE AND CORPORATE CAREER
PORTALS
Online Employment Services (OES), better known as career sites, are
marketing tools that can either decrease your brand value in the market
place or assist you increasing your opportunity ratio. Investigate the
organization's [OES] business model and plan to reach your target
employer. Ask yourself if that site fully represents you and your
professional target market. Ask for true hiring numbers and demand more
applicant centric services. Many sites only focus on marketing to the
employer, the audience that pays their bills.
STRIVE TO UNDERSTAND YOUR MISSION
Employers are purchasing expensive applications, developing
state-of-the-art career portals and taking valuable time to create,
update, and post their current hot opportunities to market to active job
seekers and passive professionals. Ask yourself why you need a virtual
portfolio, and build your site around the answers you find. Here's a
better idea: ask the employer what skills are required for your position
of choice.
TEST YOUR PORTFOLIO FOR ACCURACY AND EASE OF FUNCTIONALITY
First impressions are powerful. Make sure you project a good one. Test
for full functionality, truth and accuracy, and operational integration.
If you have a wireless application embedded into your portfolio that
will alert your PDA device, mobile device, or e-mail of a new job
posting, make sure the numbers work and connectivity is seamless.
UTILIZE YOUR CAPTURED DATA
If your goal is to beat the competition and to be hired by the best and
the brightest, don't sleep on the job. Create a marketing plan that will
meet your job search goals to get you in the door. Record your findings,
the contacts, the numbers and the business networks you have cultivated
and acquired.
BY ALL MEANS, RESPOND AND BE COURTEOUS
Hiring authorities have long memories. Times will not always be good.
-CYNTHIA NEVELS, PHR NACR
CEO, Integrality Global Solutions
http://www.integralityusa.com/
cynt-@integralityusa.com
Hundreds of time-saving, money-generating tips and stories from
AMerica's largest online newspaper - TennTimes-the News.
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