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More Helpful Hints for Starting and Growing Your Virtual Business(es)
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Michael S. DeVries
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Aug 03, 2005 08:25 PDT
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The Virtual Consulting Discussion List [VCDL]
http://www.TheVCF.com/vcdl.phtml
Wednesday, August 3, 2005 Digest #25
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List Moderator: Michael S.DeVries DeVr-@cris.com
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TABLE OF CONTENTS ...
---> [NEW] <---
#1 How To Find Focus And Turn Your Talent Into A Thriving
Professional Business
- Kendall SummerHawk
#2 The Best Website Traffic Sources
- John Iacovakis
#3 Messageboards, A Great Resource But Be Ready Before You Post
- Reba Collins
#4 SEO Content Distribution Linking For Newbies
- Joel Walsh
#5 SWOT Analysis Is No Magic 8 Ball
- Tim Knox
---> [CONTINUED] <---
---> [RESOURCES] <---
---> [NEWS] <---
#6 Seecrets On Internet: An Ant Watching Giants Fight Part 2
(Google vs. Yahoo vs. Microsoft)
- Stan Seecrets
---> [INTRO] <---
---> [HELP WANTED] <---
---> [ADMIN] <---
************* [NEW] ***************
#1 How To Find Focus And Turn Your Talent Into A Thriving
Professional Business
-----------------------------------------------------------
Date: Fri, 15 Jul 2005 15:27:26 -0400
From: "Bonnie Jo Davis" <bonniej-@earthlink.net>
Reply To: Virtual-C-@topica.com
There are tons of books and articles available to help
professionals start up their business, but few that give
practical insights on how to nurture your business once it's out of
its infancy. At some point, every self-employed professional reaches
the same dilemma: how to build a strong brand and grow their business
without taking on too many clients, undervaluing their expertise, or
sacrificing their lifestyle.
Once your business is established, you have the opportunity to
brand yourself as an expert. Start now, and it doesn't take long to
begin savoring the lifestyle and freedom you always dreamed your
business would deliver.
The biggest asset you have in your business is...YOU! Your time
and unique brilliance are the foundation of achieving a highly
profitable, deeply rewarding professional business. Implementing the
following brand and business strategies is exciting, motivating, and
compelling. Once you start on the path of profiting from a great brand
and your unique brilliance, you'll never go back to the old way of
running your business again.
Here are five strategies to turn your talent into a highly
profitable business that lets your passion run free.
Strategy #1 Know Your Unique Brilliance
Your unique brilliance isn't a particular skill, like driving a
car or delivering your service. It describes you when you are at your
very best no matter what you are doing. It's as if the best moments of
your life are encapsulated into one simple statement.
The goal is to one-by-one, ditch, delegate, or redesign every
task that falls outside of your unique brilliance. You are now
free to use your unique brilliance nearly 100% of the time.
What's exciting is that as you hand off each task, you become
more and more energized, productive, and profitable. It truly is a
magic wand that once waived, delivers the freedom you always dreamed
of.
Strategy #2 Know Your Brand
You don't have to hire an expensive brand consultant to profit
from a compelling brand strategy. What you do need is a clear,
concise brand that makes you instantly known and recognizable.
Brand wisdom goes beyond a logo and a tagline. A brand is the
promise of an experience. Your brand must immediately evoke
strong emotions and tug on the heartstrings of your choice client.
Strategy #3 Create A Championship Support Team
Sure, when you first started your business, you probably did
every task solo. But to reach the next level of business success and
freedom means building an excellent team. For example, one client
increased his revenue by a whopping 300%. How? He credits spending
just $100 a month on a virtual assistant, who freed up so much of his
time and energy, he was able to focus on bringing in new business.
Now that is great ROI!
Strategy #4 Take Time Off
Yes, you read correctly. I guarantee that as soon as you cut
back to a four-day work week, your business will change for the
better. You'll work smarter, make better decisions, and create
new, lucrative opportunities. Working less time shines a new
light on how you run your business. Plus you'll enjoy the
rejuvenating benefits of increased creativity, relaxation, and
fulfillment by getting plenty of R&R during the remaining three
days of the week.
Strategy #5 Leverage Your Expertise Into A Compelling Package or
Program Delivering 1-on-1 services is a waste of your time, talent,
and profit potential! No matter what business you're in-consultant,
coach, speaker, trainer, designer-there are dozens of ways you can
package your service. For example, one client, a professional
organizer, stopped charging by the hour, and created a package from
the individual services she was already delivering. Within one week
she had tripled her revenue!
(c) 2005, Kendall SummerHawk
About the author:
Kendall SummerHawk delivers client capturing <A
HREF="http://www.kendallsummerhawk.com/affordablewebsitedesign.ht
ml">website content strategies</a> plus the nationally renown <A
HREF="http://www.kendallsummerhawk.com/coaching.html">Brilliance
Unbridled</a> marketing program. For more FREE tips like these, visit
her site at <A
HREF="http://www.KendallSummerHawk.com">http://www.KendallSummerHawk.com</A>.
-----------------------------------------------------------
#2 The Best Website Traffic Sources
-----------------------------------------------------------
Date: Wed, 13 Jul 2005 10:11:46 -0500
From: John Iacovakis <distri-@isnare.com>
Reply To: Virtual-C-@topica.com
You have to search a lot to find what is most likely to work
for your web site. Once you get an understanding for each type
of advertising then you can put it to work.
Website directories: Helpful for one way links to your website
to increase link popularity. Do not expect a lot of clicks.
Free Classified ads: Expect what you pay for. Nothing!
Safe lists: Stay away!
Opt in email lists: Terrific! But you need traffic to build
your list of opt-in subscribers…
Free Banner exchanges: You need traffic to get traffic from
banner ads! In general you’ll earn one banner impression for
every two you display on your page. Try banner campaigns in
combination with a pop under campaign. Send that cheap traffic
to a web page with original content and some banners from 2-6
free banner exchanges. Be careful: Do not create a banner
“farm”! The banner exchanges will suspend your account.
If you buy banner ads on topic related websites, expect a click
trough rate of 0.5%-1.5%
Search engine optimisation: A must! But have in mind that it’s
a long-term strategy, costing thousands of dollars (unless you
know how to do it yourself) but results are not guaranteed…
Cost-per-click text advertising: The best source of traffic,
but costing from $0.10 to as much as several dollars per
visitor! Even if you have keywords for $0.10, it’s almost
impossible to get thousands of visitors every month using only
this method.
Writing and distributing articles: Articles can become viral
and drive qualified traffic to your website. Include a resource
box at the end of your article that features a link back to your
site.
Buying ezine ads: Because these ads are targeted, you will see
traffic. Be sure to measure the effectiveness of your ad and
your cost per visitor!
Pop Under advertising campaigns: Cheap, but you have to know
how to properly set-up a pop under campaign. Read this article
for some tips for a successful advertisement:
http://www.cnetcs.com/tips.htm
A well-designed pop under campaign can bring lots of cheap
visitors, but most advertisers send the visitors to a page that
is not especially designed to convert the visitors into
customers or subscribers.
PopIn (layer) ads: A good option: Cheap and effective. PopIn
ads receive a click trough rate of 1.0% - 2.0% (some popin
layer ads receive a CTR of up to 5%).
And one last thing: The industry visitor to customer conversion
rate is about 1.0% - 2.0% only if everything else – web design,
sales copy, product, prices, etc – is perfect!
That means that you will need 10,000 ad exposures to get one
hundred TARGETED visitors (1.0% click trough rate), to convert
one of them to a customer (1.0% conversion rate)!
If you make any profits, your web site is a winner! Just buy
more ad exposures to make more profits!
About The Author: John Iacovakis is an Internet consultant and
has over 10 years of marketing experience. He is the owner of
CreativeNet Online Advertising: http://www.cnetcs.com
For more free-reprint articles by John Iacovakis please visit:
http://www.isnare.com/?s=author&a=John+Iacovakis
-----------------------------------------------------------
#3 Messageboards, A Great Resource But Be Ready Before You Post
-----------------------------------------------------------
Date: Thu, 14 Jul 2005 09:28:13 -0500
From: Reba Collins <distri-@isnare.com>
Reply To: Virtual-C-@topica.com
I’m sure most people who are reading this article have run
across a messageboard or two on the internet. There are several
that I frequent and they are a very valuable resource for
information on a chosen topic. If you’ve never contributed to a
conversation on a messageboard, you may feel a little scared or
inadequate at first, but please, if you have information that
will contribute to the quality of the board, be sure to
contribute as it’s those wonderful people who take the time to
respond that make messageboards such a great resource.
However, if you are new to a messageboard, there are a few
things you MUST do before your fingers start dancing on the
keyboard. Quite often I see new people join a board and then
get flamed because they didn't follow proper protocol. I don't
want to scare you, please don't take it like that, it's just
that sometimes a new person will come along and jump right in
without even reading the posting guidelines or taking time to
go through the current threads. It's obvious they don't know
what's going on and haven't taken the time to do any reading.
This is very annoying, not to mention, disrespectful, to the
regulars on the board who take precious time out of their day
to post valuable information. Typing an informed answer to
someone's question takes a lot of time and if the question was
answered two threads down, do you really think anyone wants to
answer it again?
There are a few things you MUST do before you decide to post.
Here's a short list to get you started. In addition, just
pretend as if you were already part of the community and treat
others how you would want to be treated. If you just do the
these things, you will be welcomed with open arms.
· Read the posting guidelines. Most messageboards have a
thread, usually stuck to the top of the board, that outlines
the policies and guidelines you need to know before you make a
post.
· Read through the threads that were started within the last
few weeks. If it’s really busy board, you may not have to read
that far back, just be sure you get a feel for the climate of
the board. Don't consider posting anything until you've at
least done that.
· If you have a specific question, find the search feature and
use it. More than likely you will find the answer to your
question. If your question involves trends or a timely issue,
consider what you found in the archives, learn from it, and
then reframe your question so you get answers that are more
current.
· NEVER, NEVER, NEVER advertise unless the section of the board
you are posting in is specifically for advertising. Often there
is a section reserved for advertising, look for that section
and if it doesn’t exist, then you cannot advertise on that
board.
· Using a sig line with your name is normally okay, however,
it's best to check the rules and guidelines for posting before
using one.
· Always remember, it's better to say nothing than to say
something mean.
· And along those lines, if someone says something mean about
you and you feel you must defend yourself, do not do so
immediately. Write what you want to say in a text document on
your own computer (not on the messageboard) and wait until the
next day to read it. Sugar is always better than vinegar. If
you run a business, consider that your customers may happen
across the messageboard and you wouldn't want your company name
immortalized by something you said in a tiff. Actually, you
might find it would be petty to even respond, be the bigger
person.
Now that you know there are rules and courtesies to consider,
go out and find a messageboard that discusses a topic that
interests you. Enjoy and learn from the diversity you’ll find
there, just remember to play nicely.
About The Author: Reba Collins has been making a living online
for the last 7 years. Visit her site at
http://www.workingathomeinfo4moms.com to find ideas, articles,
& discussion on how to make a living online. Reba's other sites
~ Gift Basket Wholesale Supply at
http://www.giftbasketwholesalesupply.com & Putting Up The For
Sale Sign at http://www.puttinguptheforsalesign.com
For more free-reprint articles by Reba Collins please visit:
http://www.isnare.com/?s=author&a=Reba+Collins
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-----------------------------------------------------------
#4 SEO Content Distribution Linking For Newbies
-----------------------------------------------------------
Date: Fri, 15 Jul 2005 06:23:56 -0500
From: Joel Walsh <distri-@isnare.com>
Reply To: Virtual-C-@topica.com
The new buzz on the internet is all about getting one-way links
by distributing content to other sites in exchange for
backlinks. As with every other SEO or website promotion
technique ever devised, there are plenty of newbie myths about
it that can ruin your chance for success before you even start.
Newbie Myth 1: The "Duplicate content penalty."
Some webmasters worry that if the content on their sites is
suddenly on hundreds of other sites, search engines will
inflict a "duplicate content penalty." Why is this concern
unjustified?
* If this were true, every major newspaper and news portal
website would now be de-indexed from the search engines, since
they all carry "duplicate content" from the news wires such as
Reuters and the Associated Press.
* Thousands of self-promoting internet gurus have proven that
distributing content is an effective method of improving search
engine rank.
* Even more thousands of content websites have proven that
republishing this content does not carry any search engine
penalty.
True, the first website to publish an article often seems to be
favored by search engines, ranking higher for the same content
in searches than higher-PageRank pages with the same content.
But the "duplicate" pages do show up in the search engine
results, even if lower than the original site. Meanwhile, the
reprint content has no effect on the ranking of a site's other
pages.
The only duplicate content penalty is for duplication of
content across pages of a single website. Meanwhile, there is a
sort of "copyright theft" penalty, whereby someone who copies
content without permission can be manually removed from search
engine indexes out of respect for the Digital Millennium
Copyright Act. But that penalty is only for flagrant theft, not
minor mistakes in attributing reprint content.
Newbie Myth 2: The goal is to get in article clearinghouse
websites.
There are over 100 popular, high-traffic websites that act as
clearinghouses for content made available for redistribution.
These websites include isnare.com, amazines.com, and
goarticles.com.
Many novice content-distributors are upset when the article
clearinghouse websites, with tens of thousands of articles each
with a backlink, pass negligible PageRank. But the point of
distributing content to those websites is for other website
owners to find your content and put it on their websites--not
to get a backlink directly from the clearinghouse website
(though this is sometimes an unexpected bonus).
Plus, to maximize PageRank-passing links, you also have to
submit articles to website owners individually. It's not a
small amount of work. But there's no substitute for a polite,
individually crafted email recommending a website owner
complement his or her existing articles with one you've
written.
Myth 3: Any content will do.
Reality: It should be obvious that many website owners, jealous
of their link popularity, will only republish exceptionally high
- quality content. For articles, this means a unique point of
view and solid information that cannot be found just anywhere,
ideally presented in compelling language in a web-optimized
format by a professional published writer. You can conduct a
content distribution campaign with bad content, but you'll be
handicapping yourself from the start.
Myth 4: Distributing content is easy. Just hit "send."
Reality: Content distribution campaign requires skillful
planning to target publisher websites effectively.
This is essentially a four-step process.
1. You must identify the categories of websites most likely to
republish your articles. These categories range from the very
broad, such as internet, business, and family, and can go as
narrow as family-friendly internet businesses.
It's a careful balance: you need to make your target category
narrowly relevant to maximize the value of the link and your
chances of getting your article accepted for publication. But
if you target too narrow a category, you'll lower the maximum
number of links you can hope to get.
For instance, a website on web content writing has to target
its content distribution to more than just sites focusing on
web content. There are only so many websites devoted to web
content as a topic of interest, and besides, many such websites
would be competitors. Distribution should target broadly
relevant categories, such as web design, webmaster issues,
writing, marketing, business, website promotion, and SEO. Yet
some broadly related categories, such as internet or
publishing, are not relevant enough to yield good results.
2. To maximize success, you must have articles custom-created
for each major category you want to submit to. "Incorporating
Content in Web Design" and "Marketing with Content" would be
possible titles for a web content-writing website owner
targeting web design and marketing websites, respectively. An
article about web design won't appeal as strongly to marketers,
or vice versa, so simply submitting to websites having to do
with "the web" would not be as effective.
3. For maximum success, articles custom-written for a category
then often have to be refined for sub-categories. For instance,
"Incorporating Content in Web Design" becomes "Incorporating
Content into Flash Web Design," or "Incorporating Content into
Accessible Web Design." Sometimes the refinement is just a
"find and replace" of one keyword for another, sometimes just
in the title. Sometimes, entire paragraphs have to reworded or
removed.
4. Once you've identified sub-categories of websites, you still
have to be able to meet the requirements of individual websites.
Some sites only publish articles up to 500 words, some only do
how-to articles. Owners of high-ranking websites can afford to
be choosey. To really maximize results within a sub-category,
you need at least three different articles of varying lengths
and focus specifically geared toward that sub-category.
In the end, distributing content for website promotion and
inbound links is a marvelously effective way of promoting a
website. But it's not magic beans. Like anything else having to
do with achieving success on the web, it takes hard work and
knowledge to be successful.
About The Author: Joel Walsh is the owner of UpMarket Content,
offering a fully managed content distribution campaign
guaranteed to get you at least one hundred one-way inbound
links for every three pages of content:
http://upmarketcontent.com/website-promotion-package.htm
For more free-reprint articles by Joel Walsh please visit:
http://www.isnare.com/?s=author&a=Joel+Walsh
-----------------------------------------------------------
#5 SWOT Analysis Is No Magic 8 Ball
-----------------------------------------------------------
Date: Tue, 12 Jul 2005 10:00:29 -0500
From: Tim Knox <distri-@isnare.com>
Reply To: Virtual-C-@topica.com
Q: A key investor in my business has suggested that I hire a
consultant to do a SWOT Analysis to help plan for the future. I
try not to argue with my investors, but I'm not so sure I need
to have this done. What do you think?
-- Laurie B.
A: Laurie, before you call in the SWOT team to deal with this
investor (sorry, couldn't resist that one), let me tell you
exactly what a SWOT Analysis is and how it can not only help
you plan for the future, but get a gauge of how your business
is doing today.
SWOT stands for Strengths, Weaknesses, Opportunities, and
Threats. A SWOT Analysis is a written exercise that can help
you clarify and focus on the specifics that make up the four
areas that most affect your business. The purpose of a SWOT
Analysis is to help you build on your business' strengths,
minimize and correct the weaknesses, and take the greatest
possible advantage of potential opportunities while formulating
a plan to deal with potential threats.
Think of a SWOT Analysis as a checkup for your business. By
spending a little time examining the internal and external
factors that affect your business' health you can better gauge
the present state of your business and identify things that may
adversely affect your business' health in the future.
It's a good idea for every business to perform a SWOT Analysis
on occasion, especially if you are doing strategic planning,
contemplating a change in direction or formulating new
strategies for distribution, marketing and sales.
Should you hire a consultant to perform a SWOT Analysis for
you? Speaking as a consultant who has been paid to perform SWOT
Analyses for companies in the past, I can honestly (and yes,
without bias) say that depends on three factors: (1) the size
of your company; (2) how in-depth the SWOT Analysis needs to
be; and (3) how much of your investor's money you'd like to
spend.
Larger corporations are most likely to hire professional firms
to perform such analyses, primarily due to the complex nature
of big business. Some corporate SWOT Analyses can run on for
several hundred pages. Typically, a consultant will charge up
to $100 or more per hour to perform a detailed corporate SWOT
Analysis and most large companies consider this money well
spent as a good SWOT Analysis can reveal otherwise ignored
factors that might increase the company's bottom line or help
avert future losses.
For a smaller business, however, a professional SWOT Analysis
can be an exercise in overkill. For your money you will get an
impressive, detailed report that will make for great show at
your next investor or board meeting and a wonderfully expensive
door stop the rest of the time. I don't mean to belittle the
value of a professional SWOT Analysis for small businesses.
It's just that smaller companies can learn as much from their
own efforts as that of an expensive consultant.
You can perform a simple SWOT Analysis with a #2 pencil and a
fast food napkin, but to get a truly accurate view of your
company's SWOT factor I suggest you do things a bit more
formally (and without the aid of condiments). I recommend that
you involve all the key players in your business, including
management, employees, your attorney, accountant, even your
spouse. My wife often gives me insights into my business just
from listening to me talk at dinner. Sometimes we business
owners and managers can't see the forest for the trees. It's
good to have someone else point out things we might miss.
Here's how to perform a simple SWOT Analysis. On a piece of
paper draw a vertical line down the center. Now draw a
horizontal line through the center of the page. The paper is
now divided into four quadrants. In the first quadrant (upper
left) write the word "Strengths." In the quadrant next to that
write "Weaknesses." Drop down to the second tier and label the
first quadrant (lower left) "Opportunities" and the remaining
quadrant "Threats."
Now just fill in each quadrant accordingly. Strengths and
weaknesses are internal factors that affect your business.
Opportunities and threats are the external factors. Let's look
at a quick overview of each.
Strengths are those things that make your business stronger.
Strengths might include: a product or service that sells well;
an established customer base; a good reputation in the
marketplace; a good track history; a high traffic location;
strong management; qualified employees; ownership of patents
and trademarks; and any other aspect that adds value to your
business and makes it stand out from the competition. Strengths
should always be gauged by the strengths of your competitors. If
your business does something well just to keep up with the
competition, it is not a strength. It is a necessity.
Weakness are the antitheses of strengths. Weaknesses are those
areas in which your company does not perform well or could
stand improvement. These are the areas of your business that
make you susceptible to negative market forces and aggressive
competitors. Weaknesses might include: poor management;
employee problems; lack of marketing and sales expertise; lack
of capital; bad location; poor products or services; damaged
reputation; etc.
Opportunities are those things that have the potential to make
your business stronger, more enduring, and more profitable.
Opportunities might include: new markets becoming available or
old markets that are expanding; possible mergers, acquisitions,
or strategic alliances; a competitor going out of business or
leaving the marketplace, making their customers open to you;
and the potential availability of a desired employee.
Threats are those things that have the potential to adversely
affect your business. Threats might include: changing
marketplace conditions; rising company debt; cash flow
problems; a strong competitor entering your market; competitors
with lower prices; possible laws or taxes that may negatively
impact your profits; and strategic partners going out of
business.
Once you have filled in all four quadrants, you can use this
information to create strategies that will help you make the
best of the information learned. For example, once you have
identified your strengths you can better use them to determine
which opportunities to pursue and to help reduce your
vulnerability to potential threats.
Now that you know your weaknesses you can formulate strategies
to overcome them so you can pursue opportunities. Knowing your
weaknesses can also help you establish a defensive plan to
prevent your weaknesses from making your business particularly
susceptible to external threats.
Whether you use a consultant or create a SWOT Analysis on your
own it is important to remember that a SWOT Analysis is a
subjective analysis tool that can be strongly influenced by the
opinions of those performing the analysis. For small businesses
especially it is imperative to keep the analysis simple and to
the point. Don't overanalyze and don't immediately take the
results as gospel.
Remember, it's an analysis tool, not a magic 8 ball.
Here's to your success!
Tim Knox Ti-@smallbusinessqa.com
About The Author: Tim is the founder of DropshipWholesale.net,
an online organization dedicated to the success of online and
eBay entrepreneurs. Related Links:
http://www.prosperityandprofits.com
http://www.smallbusinessqa.com http://www.dropshipwholesale.net
http://www.30dayblueprint.com http://www.timknox.com
For more free-reprint articles by Tim Knox please visit:
http://www.isnare.com/?s=author&a=Tim+Knox
************* [NEWS] ***************
#6 Seecrets On Internet: An Ant Watching Giants Fight Part 2
(Google vs. Yahoo vs. Microsoft)
-----------------------------------------------------------
Date: Thu, 21 Jul 2005 20:42:27 +0800
From: Stan Seecrets <distri-@isnare.com>
Reply To: Virtual-C-@topica.com
A new message reveals itself whenever there is a change within
our society or culture. This is the effect of a new medium.
With this early warning, one can identify the new medium before
everyone knows it – which could take months, years or even
decades.
As Marshall McLuhan, many regard as the Prophet of the
Electronic Age, reminds us, "Control over change would seem to
consist in moving not with it but ahead of it. Anticipation
gives the power to deflect and control force."
News of Google entering the payment arena broke in the third
week of June 2005. This author’s article "Search Engine Wars –
a Different Perspective", two weeks earlier, made some allusion
to it.
Google and Yahoo plans to index all classified ads from online
newspapers. Readers can easily draw some useful conclusions.
Hints from Mountain View suggest that if your site does not
accept ads from you-know-who, your site’s rankings may tank.
Readers can then deduce there are a limited number of popular
keywords and with a growing list of ads, they have to find lots
of Internet real estate (web sites) fast as outlets.
This author’s take
Does anyone notice that Google News favor a few European sites
and a Middle-eastern site? Is politics also a criterion in
rankings?
This author’s site received its PR ranking on Bastille Day,
2005. A day later, the ranking dropped a notch. This evidence
clearly made nonsense of some Google’s spokesperson official
statement the rankings are updated once in a few months.
Perhaps, it is just another day from DMV (Drunkards of Mountain
View) as Joe Nogood stated. [Shame on you if you have not read
this master class (well, almost master class) tutorial on
keywords and relevancy written with original jokes. The folks
at Redmond and Sunnyvale voted it as the best article of the
year – just joking.]
Yahoo and MSN correctly favored originating sites when it comes
to ranking same documents like free-reprint articles. Google has
different ideas on origin sites - maybe, there is some truth
that its search engine runs on burgundy, brandy and so forth –
their search engines on occasion becomes tipsy. Is Google
really serious on promoting original content?
MSN is the fastest when indexing new documents. However, after
a week, Google inevitably will catch up and index more
documents than MSN. Does the MSN search engine runs on Iraqi
oil?
Search engines are works-in-progress. Compare this to the
history of Windows – 1.0, 2.0, 3.0, 3.10, 3.11. WfWg, 95,
95OSR2, 98, 98SE, ME, XP and XP-SP2.
Content originality is of prime importance. Fine-tuning with
optimized keywords can be done gradually. When search engines
become more "human", your site does not need major surgery.
Google’s open-source / software patents dichotomy
(contradiction) somehow doesn’t rhyme with their mantra of
do-no-evil. This author would very much like to be proven wrong
on this matter.
Do not fret over rankings. Intel has a PR10, yet when you
search for "cpu" or "microprocessor", guess who never appear in
the top 10. Doubtless any surfer can find Intel’s site even if
Intel is given a PR of -2**256 (the decimal value for this
number first appeared on the Internet in "A Gentle Introduction
to Cryptography").
Consider getting more links as a priority through fair and
legal means.
Nothing is more boring than a single item site. Consider adding
variety like starting a community project, providing resources
for your hobbies or pet issues. Getting visitors with similar
interests to visit your site may pay dividends – some may
become your customers.
Consider the possibility of exchanging links with your
competitors – fair competition without rivalry.
For the record, this author does not own a single share in any
of these three companies. The personal observations are written
without fear or favor, based on results obtained by using the
Open Source Marketing Plan.
Stan Seecrets’ Postulate: "How does any ant bring down a giant
– by releasing its toxins into a certain part of the giant’s
anatomy where the sun has hardly shone on." (This is an example
of an exploit as defined in the field of cryptography –
vulnerability.)
About The Author: The author, Stan Seecrets, is a veteran
software developer with 25+ years experience. © Copyright 2005,
Stan Seecrets. All rights reserved. For more of his articles and
website promotion, visit http://www.seecrets.biz or
http://www.rushprnews.com
For more free-reprint articles by Stan Seecrets please visit:
http://www.isnare.com/?s=author&a=Stan+Seecrets
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