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A Harsh Reminder from Katrina
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Michael S. DeVries
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Sep 16, 2005 04:05 PDT
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The Virtual Consulting Discussion List [VCDL]
http://www.TheVCF.com/vcdl.phtml
Friday, September 16, 2005 Digest #26
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List Moderator: Michael S.DeVries DeVr-@cris.com
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TABLE OF CONTENTS ...
---> [NEW] <---
#1 A Harsh Reminder from Katrina
- Michael S. DeVries
#2 What To Say When The Media Calls
- Kevin Nunley
#3 Get More - Using Recognition To Get Results
- Darryl Gee
#4 Tips on How You Can Write Really Great Articles
- Dave Cole
---> [CONTINUED] <---
#5 The Best Website Traffic Sources
[Another View]
- Jim Edwards
---> [RESOURCES] <---
---> [NEWS] <---
---> [INTRO] <---
---> [HELP WANTED] <---
---> [ADMIN] <---
************* [NEW] ***************
#1 A Harsh Reminder from Katrina
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Date: Fri, 15 Jul 2005 15:27:26 -0400
From: "Michael S. DeVries" < DeVries @cris.com>
Reply To: Virtual-C-@topica.com
Dear Fellow Virtual Consultants,
Unfortunately, as I am sure you all already know, hurricane Katrina
recently provided us all with, among other less than pleasant things, a
very harsh reminder of the need to consider and plan for your business
continuity in case of a disaster!
Last year, at almost this same time, we here in Florida had been hit by
a 100 year record tying four (4) hurricanes in the same season L, and we
saw the catastrophic tsunami hit Southeast Asia, which prompted me to
publish Article #1 “Will you recover?” in The Virtual Consulting
Discussion List - Digest #19, for which you may see / read this article
in it’s entirety at: http://www.thevcf.com/vcdl/archives/vcdl19.phtml
Now here approximately a year later from Florida being severely impacted
by four hurricanes we see the devastation and tragedies that Katrina has
wrought on New Orleans and the central Gulf Coast of the United States.
Therefore, although I do not want to re-iterate the details of the
points already published in the “Will you recover?” article referenced
above …
I do feel that it is very important that we all take full advantage of
this harsh reminder from Katrina and take this opportunity, Now!, to
review our business continuity plans, assuming you already have one or
develop one (quickly) if you do not!, and resolve any issues outstanding
therein to insure that our businesses can recover from, as soon as
possible and continue after such a disaster!, right?
For your further convenience and quick reference and access, here are
some reminders of where you may find some of the resources we have
collected for you for various components of your overall business
continuity plan ,including:
1) Backup resources at: http://www.thevcf.com/vccenter.phtml#BACKUP
2) Recovery resources at: http://www.thevcf.com/vccenter.phtml#RECOVERY
3) And remote data storage resources, which may not only be useful for
your backup / recovery efforts but you may also find helpful if you want
or have to operate your business from a remote location, at:
http://www.thevcf.com/vccenter.phtml#STORAGE
In addition to the considerations we discussed previously in the “Will
you recover?” article, here are some additional things, from some of our
additional “lessons learned” in the past year, that you may also wish to
consider in your overall business recovery and continuity plan, namely …
4) Antivirus software (for which we have also compiled some resources in
this area at: http://www.thevcf.com/vccenter.phtml#ANTIVIRUS ): I
would recommend that you first make one backup of your business data, in
case something happens during the “virus cleaning” process from which
you may wish to restore from backup and try again, then use the virus
scanning and cleaning software of your choice to insure you now have a
“clean, virus free” functional system, and then make a new good backup
of the “clean” system.
We found last year that during the period wherein the utility companies
where restoring power to our area, that we experienced a significant
number of short-term power outages and “power surges / spikes”, so we
would also recommend that you consider…
5) An uninterruptible power supply: Both so that you may safely “power
down” your computer systems without them becoming corrupted and to
provide additional / better surge suppression to keep “power spikes”
from damaging your hardware.
I believe I may have mentioned this in last year’s article as well, but
…
6) With the further advances in wireless internet connectivity, e.g.
WiFi, you may also want to consider having at least one of your backup
computers be a laptop with wireless internet connection. Again, this
may allow you to keep your business running, at least at a minimal
level, even when your electricity is “out” for a while, you know?
Lastly, again both for your general comfort and to potentially keep your
business(es) running at least at a minimal level during a potentially
longer period of power outage(s) …
7) You may wish to consider a gas powered generator. This way, again
not only may you keep the basic necessities of your home and/or office
functional, but you may also use a generator, for example, to re-charge
your laptop and cell phone batteries, again to keep everything minimally
functional during an extended power outage.
We would invite and welcome you all to Post any further resources and/or
“tips” as to how best to equip your business to survive, recover from
and continue following the many various disasters that may potentially
befall us all from time to time.
We hope that these discussions will at least provide you with some
helpful information, resources and a reminder to insure that you have a
plan in place to insure your business continuity through such disasters.
Your Virtual Moderator,
- Michael S. DeVries
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#2 What To Say When The Media Calls
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Date: Thu, 25 Aug 2005 15:42:03 +0800
From: Kevin Nunley <distri-@isnare.com>
Reply To: Virtual-C-@topica.com
Nothing makes sales take off like media saying good things about you.
Thousands, even millions, of people hear a media source they know and
trust explain why your business is good.
You never know when media are going to call. The customer who just left
delighted with your product may happen to live next door to a newspaper
reporter looking for a story. When some people feel gratitude, they
automatically think of sending a note or making a quick call to their
favorite columnist or broadcast personality. These tips often result in
stories.
When a reporter calls, take the opportunity to present your story in the
best possible light. Speak slowly and clearly when you say something you
would love to find in print. This signals to the reporter you are saying
something important. It gives her a chance to write down your words.
Illustrate your most important points with stories. Tell about customers
who came to you with common problems and how you helped them. Offer to
provide the names and contact info for some of these customers. Very few
people mind if media call to ask their story or opinion.
Give the reporter several ways he can contact you later if he needs more
information. Not being available at the moment the reporter needs you
can result in an incomplete story or no story at all.
If the reporter asks a question you can't answer, offer to get the
answer. Call back within the hour if possible. Once a reporter gets a
story underway, they like to finish it as quickly as possible.
What happens when the media voice on the other end of the phone wants to
know about something bad? Embarrassing or controversial news can put
your business on the defensive.
That angry email you got from someone who thinks your service is a scam
might have forwarded their note to the investigative reporter at a TV
station.
One radio station I managed seemed to invite reporters prowling for
scandal. A TV crew surprised me in the lobby wanting to know about two
contest winners who had not received their prizes. We were already aware
of one of the cases and had already moved to correct the error.
Unfortunately we had never heard of the second person claiming to have
won.
Despite the explanation we offered, the TV reporter slanted the story to
make the radio station look like it had something to hide. He felt like
a scandal angle would help ratings and he wasn't about to give it up.
This illustrates an important point: once media starts work on a story,
you have no control on how it turns out.
In most cases, the best way to handle media calling with bad news is to
tell the truth. Be forthcoming and show how you are working to correct
the problem in the future.
Attorneys may advise a different approach. When legal liability is
involved, most lawyers say tell the media thanks, but you can't discuss
the issue at this time.
Reporters often slant a story as either a wonderful new development or a
sad situation. If your business is portrayed in less than glowing terms,
take heart. A large part of the media audience doesn't believe
everything they are told. Invariably you will get new customers who try
your business simply because media told them not to.
About The Author: Kevin Nunley specializes in helping people get their
product, service, or idea into the news. See his affordable press
release packages at http://DrNunley.com Reach Kevin at
mailto:kev-@drnunley.com or 603-249-9519.
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#3 Get More - Using Recognition To Get Results
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Date: Wed, 24 Aug 2005 18:05:39 +0800
From: Darryl Gee <distri-@isnare.com>
Reply To: Virtual-C-@topica.com
Let’s face it as leaders and business owners we always want more and in
many ways need more. More productivity, more sales, more profit, better
service, better quality ... and the list could go on and on. Whether we
are faced with the challenge of increased costs or an increasingly
competitive environment, the most effective resource that we have to
quickly get “more” are the people that we lead and manage.
The quickest way to get anyone to do anything is to simply ask, and the
most effective way to get them to keep doing it is by providing some
recognition. In poll after poll, survey after survey, employees say that
they are motivated more by recognition, than by money. So why don’t we
use this tool more often?
Maybe we feel it’s time consuming, … or we forget! or we’ve never tried
it before, or it’s just not in the budget ... and the list could go to
infinitum. Frankly, these are all poor excuses for not giving your
people what they want most and crave. Recognition.
I am going to lay out a comprehensive recognition plan that anyone can
use to increase sales and productivity. Some of what I am going to share
may seem corny - but trust me it works. (Tell me it’s corny if you
follow my instructions to the letter and see no improvement).
Track Everything:
This will be the fuel for your recognition program. You need numbers,
numbers and more numbers. You’ll need these for each individual on your
team. If you do not have an automated way to get numbers, you’ll have to
do it manually (I know it sounds difficult but you must do it. Anyway,
what did we do before computers).
In particular we need to track sales and things that impact sales and
profits. You’ll need detailed sales results. How many of each item was
sold and by whom. Was the item discounted or not? Was an accessory or an
upgrade attached to the sale. Was the sale made by cash or credit - or
on account. What time was the sale made.
Once you have the cold hard data. We need to make it relative by
breaking things down into ratios. How many add-ons were added per sale?
What was the dollar value of add-ons per sale? How many premium units
were sold? And so on
As you collect this data and compare it you will come up with numbers
for your unit and numbers for each individual. Your unit may have a rate
of $35 per sale, while Steve may average $50 per sale, Bob $20 and
Carrie $25. Even though Bob was your top sales person, his per sale
average is low and he may be losing you money. Tracking gives you
insight into your business in ways you may have never thought of.
Now that we have the data what do we do with it? Share it. Share
everyones results with everyone on the team. You need to do this in
several ways.
Visually you’ll need a board to detail the critical results - those that
are most important to you. List everyone’s name from top to bottom and
their results from left to right. Leave the last column as an overall
rank column.
Next you will need to email the results - just the chart is fine. No
commentary is necessary. Hopefully everyone on your team has an email
address - if not Yahoo is free.
Now you need everyones wireless phone for the next two. It would be
perfect if your team had company phones (if not don’t worry do it anyway
- as of this writing most carriers include incoming texts free).
Send a text blast - with ranking from the prior day and a congratulatory
message for the #1 rep. You may need to send two messages if it gets
lengthy.
Here is a sample text that you could send:
'Awesome Day: Christina - Our Champ with 15 sales, Evelyn 8 sales, Mark
4 sales. We finished with 27 that’s 2 ahead of our goal. Thank you
everyone.'
Send a voice mail blast. This will get you your best results. This is
like having your own 5 minute infomercial. If your team uses the same
carrier and your service offers it, set up a group distribution list and
send a message detailing the prior days results. Rank each person and
talk about your leaders
Here is the outline of a 5 minute voice mail:
-Greeting
-Comment on previous days business
-Highlight the leaders
-Detail everyones performance
-Comment on the laggards
-Close with a motivational statement or quote.
Now I will tell you how to use these to grow sales. Instantly, daily,
weekly, monthly:
Instantly - as great sales occur throughout the day send out a thank you
to the person who closed a big or tough sale. Use text, email and/or
voice mail.
Daily - Thank the days leaders and recap the previous days business. Do
this one on one as well as in voice mail and text. Be excited in your
delivery. Nightly have someone post your teams results on a board for
all to see.
Weekly - You should be having at least a brief meeting but ideally a 60
to 90 min. meeting, with your team - Every Week. Detail everyones
performance for the week and highlight the leaders. Use them as examples
of how to execute. Let them participate by sharing their technique.
Monthly - At the 1st meeting of the next month hand out certificates and
takes photos of your leaders. Thank them profusely for their efforts. Be
very energetic and motivational. Send out a message thanking your
leaders. Do this on the 1st of every month - Voice mail or email is a
good medium to use here.
To recap - Keep in mind your goal; whether limiting costs or growing
sales etc. Determine what you want to achieve and in what time frame.
Decide what behaviors and actions your people can take, to contribute
the most to achieving your goals and communicate the actions you expect
from them. Devise a simple way to monitor results by individual employee
and keep score (detailed above).
Thank your people verbally and electronically for even the slightest
increases as you progress through your recognition period. Instantly,
daily, weekly and monthly - thank the top producers publicly. Provide
your top people with recognition, awards and prizes.
The end result will be you getting the “more” that you needed and your
people feeling pumped up and excited about contributing to the results.
Copyright 2005 - Darryl Gee
About The Author: Darryl Gee has 18 years of sales and management
experience. He shares his entrepreneurial and corporate management
expertise on his website http://www.madmanager.com and the madmanager
message board at http://www.madmanager.com/forum.
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#4 Tips on How You Can Write Really Great Articles
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Date: Mon, 15 Aug 2005 11:19:35 -0400
From: Dave <edi-@petcaretips.net>
Reply To: Virtual-C-@topica.com
Tips on How You Can Write Really Great Articles
By: Dave Cole
Do you know how to write really great articles?
Here's some quick tips and pointers so you can
write great article content that will get published.
We see a lot of articles pass across our desk every day, usually between
100 to 150 or more. Far too many of these articles have common faults,
which unfortunately could be easily corrected.
Here's some handy tips and pointers to help your articles get published
quicker and easier.
1. Format your articles to 60 characters per line.
Nothing gets an article thrown out faster on our end than an article
that is un-formatted with the sentence length totally choppy.
2. Use Spell Check Every Time. Duuuuh
That should be obvious, but believe it or not, at least 50% of the
articles we publish on our site need spelling errors corrected.
3. Keep your signature box to 5 - 8 lines including url. Keep it simple,
clear, to the point, and give the reader a big benefit on why they
should follow your link.....What's in it for them.
No one really gives jack about you or what you do, they
only care about what's in it for them.
The resource box or sig file should be a natural follow
up asking for the reader to take action after reading
your article. Your article should be leading up to
that action you want the reader to take.
In the resource box there is no need to put: About the Author. Do begin
your article with the tile and then put....
By: Your name
4. Capitalize all proper names. How simple is that, yet too many authors
lower case their own names or names of places, etc.
5. Here's a big mistake of many authors: make sure you
put the apostrophe in words like don't, what's, isn't, i've, that's,
etc. Spell check picks these up so make your spelling correct.
Note: Why use spell check?
Because if it isn't happening now, it will happen, the search engines
spell check content and will reduce your ranking for content that has a
certain number of grammatical or spelling errors. These errors only show
that a web master isn't really concerned about the reader's experience,
they are only concerned with having web pages listed.
So USE Spell Check every time.
6. When using words like humor, favor, etc. don't put them in as humour,
favour and so on. Drop the u even if you are writing from Europe. Spell
check flags these as mistakes.
7. Recognize, criticize, etc. are spelled with a z and
not an s.
This is one of the most common spelling mistakes we get. Practice is
spelled with a c not an s.
8. Make your headline compelling, attractive, to the point, exactly what
the article is about. If no one reads the headline, no one will even
look at the rest of the article. Make your headline a maximum of 60
characters.
If the article is about one main topic, use the keyword
twice if possible. If the article is about a couple of different related
things, use two or three main keywords in the title if possible, and
definitely in the first sentence or two.
If someone can't get a good idea of what your article
is about in the first two or three paragraphs, then
re-write it.
9. One url in the sig box only. That's enough. We get
articles with 5 or more links in the sig box, plus links
in the content. Forget it, they won't get published on
our site. We don't publish advertisements, we publish content. Too many
off site links detract significantly from page rank.
Besides you're way further ahead to give the reader one
simple choice to follow with a clear cut benefit on that
link than giving them 5 or 6 choices to make.
Don't your url in parenthesis or put punctuation marks
directly after the url. Put at least one space before
and after the url.
10. Here's another common error: using s in place of z in
words like recognize, realize.
11. Make your paragraphs 5 - 10 lines max. We get articles
that are 20 or more lines in length. It makes for hard reading. Make the
paragraphs simple and easy to read.
If the paragraphs have to be long, double space between
them.
12. Keep your articles to a max of 700 words. Attention
span is short on the net. Get to the point and make your article about
one main point only, don't split the article up into 2 or more main
topics. You're better off to write two or three smaller articles than
one big one.
13. Make sure the link in your article is active, meaning it actually
goes to a real web page and doesn't give a 404 error. Another tip: when
you say you are going to give the reader something like an ebook or
other promotional item, make sure you actually do and keep that page
active forever.
Your links are going to stay active on publishing sites
for years, so keep your pages active. We use a link checker
on our published articles and if the link fails, then your
link doesn't get made hot or click able.
13. Proof Read Your Article before sending it!
It's your reputation you are sending out there, make it
as sterling as you possibly can.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Now you can get your article published in our Exclusive directory where
we provide high quality content. Your article will rank high in search
engines because of our linking technique which means lot's of exposure
for you and your articles.
Find out how you can get your content published here:
http://choosetoprosper.com/free-reprint-article.html
Copyright ©
Choose To Prosper
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
*********** [CONTINUED] ************
#5 The Best Website Traffic Sources
[Another View]
-----------------------------------------------------------
Date sent: Fri, 9 Sep 2005 03:00:58 UT
From: "Jim Edwards" <jimedwards.d-@ebookfire.com>
Reply To: Virtual-C-@topica.com
The Best Website Traffic Sources
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
The Best Website Traffic Sources
- by Jim Edwards
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Not a day goes by that any serious website owner doesn't
wonder how to get more traffic to their site.
This intense desire to generate more clicks makes virtually
any online entrepreneur easy prey to many of the traffic
schemes and scams that pervade the Internet like conmen on a
carnival midway.
Promises of fast traffic and big bucks often separate even
the most savvy business person from their money because they
want to believe the promises made by these traffic
hucksters.
However, rather than thinking "complicated equals better" in
the traffic game, the best website traffic sources rate
extremely easy to separate from the useless garbage traffic.
Fact: "Good Traffic" equals "Targeted Traffic!"
That means the visitors come as a result of desire to find
out more on a specific, niche topic, not as a result of
"exit" traffic or membership in a "safe" list where members
simply pitch each other in an incestuous spam fest.
Good traffic comes from people clicking links on topics
targeted to their interests and getting directed to a
website containing information they want and expect as a
result of clicking the link.
Bottom line, when you get right down to it, the best, most
dependable sources of targeted traffic come from links that
people click.
So, next time you're considering spending money on a traffic
source, understand that unless it involves a targeted link
that a targeted visitor can click to get to your website,
think twice before opening up your wallet.
To my knowledge, only three ways exist to get a link to your
site: buy it, "voodoo" it, or grow it.
** Buy Links**
Buying links actually rates the fastest way to get traffic
to your website.
You simply sign up for Google AdWords at Google.com or you
open an account with Overture.com.
You then run ads with a link on those sites and any time
someone clicks the link, you pay for the click through a
relatively straightforward bidding process based on the
popularity of the keyword.
You can also buy links in ezines, newsletters, and on other
people's website either on a per-click basis, for a period
of time (a week or month), or in exchange for paying them a
commission if a sale gets made as a result of a click on
the link.
** Linking "VoodDoo" **
Linking "voodoo" refers to attempting to manipulate the
search engines into displaying links to your website.
You can find a large number of automated software programs
online at any given time that will claim to help you get
more search engine traffic.
Depending on the intensity of competition in a specific
market, and the fact that search engines change their rules
frequently, pursuing search engine links can quickly turn
into the online equivalent of Alice chasing the rabbit down
a hole to "Wonderland."
** Grow Links **
I personally prefer this method to get links to my websites:
growing them.
The best type of link to get involves one person telling
another person, either explicitly or implicitly, they should
click the link and visit the site at the other end.
One way to do this is simply to exchange links with another
site which targets the same audience as your site.
You can manage this process manually or use one of the many
software packages that will mange the process for you.
A search on Google.com for "reciprocal link manager
software" yields a good start.
The easiest way to grow links is through using articles
other people post on their websites which link back to your
website.
The reason articles work so well for "growing" links
involves the numerous ways in which articles get distributed
online, each of which can create dozens, hundreds, even
thousands of different links back to your website by
publishing a single article.
As time goes by, and as the article spreads around, the
number of links literally "grows" over time (but unlike
a houseplant, you don't have to water an article!).
In fact, the following represent only the tip of the iceberg
when it comes to all the places you can grow and expand the
links to your site by publishing articles online.
~ Blogs - Your articles can not only appear on your own
blog, but get posted by others on their blogs with
surprising ease.
The links in these articles can point directly back to your
website.
~ Article Directories - Article directories such as
IdeaMarketers.com abound online.
They not only provide an easy way to display your articles
to allow others to pick them up for posting on their
websites, but also in and of themselves attract readers
searching for content.
~ OPS (Other People's Sites) - Popular websites like
WebProNews.com attract repeat visitors by offering targeted
content to their readers.
Since they can't produce all the content themselves, they
publish articles created by others. Links from these sites
can bring a steady stream of targeted visitors by giving you
targeted exposure.
~ Ezines - By getting your articles published in other
people's ezines, you can get a link on the most valuable
real estate online, a targeted prospect's email "inbox."
Many ezine publishers run articles written by others to their
targeted readers, and your link in the resource box can
bring you a veritable avalanche of targeted site visitors
when hundreds, even thousands of people receive your article
at the same time.
Whether you choose to buy them, "voodoo" them, or grow them,
getting targeted links to your site posted on the Internet
represents the absolute best way to get steady traffic to
your site.
Though not as fast as buying them or as exciting as trying
to manipulate the search engines, growing links with
articles gives you a long-term, dependable presence online.
--
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website, affiliate links, or blogs...
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here> Publish Articles and Get Traffic FAST!
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
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