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(Don't) PLAY BY THE RULES
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Marc Gunn
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Apr 10, 2002 08:28 PDT
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_____THE BARDS CRIER: Living the Dream 2002________________
http://bardscrier.com/
The Bards Crier is a free guerrilla music marketing and
promotion publication by the Brobdingnagian Bards, Austin's
Original Celtic Renaissance. http://mp3.com/thebards?bc
"Thank God for guys like Marc. A great useful destination for
the independent music community..."
--Leigh Silberg, United Global Artists
http://www.bardscrier.com/guestbook/
_____In This Issue_________________________________________
1. The Crier
2. Music Marketing Lesson
3. Recommended Reading
4. Classifieds
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_____1. The Crier__________________________________________
Gold Records Radio
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Top 10 Music Marketing and Promotion eZines
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Eductional Tools: Music Magazines
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Near the end of last year, I got an email from someone wondering
what the role of MP3.com was with the change in payback and what
not. That inspired me to finally get around to start working on
my MP3.com Tips that I discontinued a while back.
It's coming along fairly well, and I have some killer new tips
coming soon. But first I have to finish my taxes. See ye soon!
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_____2. Music Marketing Lesson_____________________________
"(Don't) PLAY BY THE RULES"
by Marc Gunn, Bard
Read article online at
http://bardscrier.com/articles/20020408.shtml
I was walking on campus today back from our weekly gig at the
University of Texas' South Mall, when I heard a member of the
Young Conservatives of Texas speak. March 2nd is Texas
Independence Day and so this fellow was preaching that if you
work hard and play by the rules you too can lead a good life.
Maybe it's the skeptic in me, but it made me think, "What a bunch
of crock!" Most people, including most musicians, work hard and
play by the rules, but did you know that Americans carry, on
average, $5,800 in credit card debt from month to month. Well I
ask you, what kind of life is that when a huge majority of
country is in unprofitable debt?
But I've been reading books like "Rich Dad, Poor Dad" recently,
in an attempt to learn music business and finance skills from
people who make millions. Do they follow the rules? Yes...sorta.
The questions that came to me as I walked by the Young
Conservatives were, "Who makes the rules?" and "Are we following
the Right rules?"
That's really the key that many successful business people learn.
It's not a matter of are you following the rules. It's are you
following the Right rules?
You see, our community is filled with rules on what you can't do,
but there are also tons of rules that say what you can do, but
most people don't know what they are.
Taxes are a great example. The average musician might not
deduct things like car travel to and from gigs, or the cost of
their picks, because they may not know that they can.
The same goes with promotion. Just because you're on MP3.com
and get a dozen emails from other musicians in a form letter
saying, "play my song", does not mean that you should put
together your own form letter and spam thousands of musicians.
Or just because most musicians do their best to attract the
attention of a Major label A&R or even the President, does not
mean you shouldn't schmooze with the secretary.
The point is know the rules, but then look beyond them. The rules
are a guide. They are not etched in stone. Break the rules. Do
what others are NOT doing and you will do a better of job
standing out in the crowd.
--------
Marc Gunn, Bard of the Brobdingnagian Bards has helped 1000's
of musicians make money with their musical groups through the
BardsCrier.com and the Texas Musicians Network. Now you can get
personal advice by visiting http://bardscrier.com for FREE
"how-to" music marketing assistance.
No time to visit the site? Subscribe to the BardsCrier.com
distributed weekly for Free. Just email subsc-@bardscrier.com
_____3. Recommended Reading________________________________
INDIE CONTACT BIBLE
An exhaustive book filled with thousands of contacts worldwide.
It will show you WHERE to get your music REVIEWED, your songs
PLAYED and your CDs SOLD! Over 3000 contacts that will guide
you to financial success. http://www.bardscrier.com/icb/
THE GUERRILLA MUSIC MARKETING HANDBOOK by Bob Baker
This hefty manual delivers 11 chapters and 7 best-selling
reports -- over 120 pages of tips and tools you can use to
turbo-charge your music promotion activities.
http://www.bardscrier.com/gmmh/
HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
by David Nevue
2002 edition is now available. Brilliant tips I've missed:
Newscasting, cross-selling strategies, contests and sweepstakes,
referrals, collaborations, coupons, newsletters, press releases,
samplers... Man, for just 91 pages, this book is
packed! http://www.bardscrier.com/musicpromote/
_____4. Classifieds - 5 Lines, 5 Bucks_____________________
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want to do for just five bucks. How to order?
Visit http://bardscrier.com/order/
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** ATTN: SONGWRITERS The Muse's Muse is your place for songwriting
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world. Drop by for songwriting assc. listings, songwriter
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_____Fine Tuning___________________________________________
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Marc Gunn, Bard
P.O. Box 4067
Austin, Texas 78765
512-470-GUNN
Brobdingnagian Bards - the original celtic renaissance
http://mp3.com/thebards?bc
Marc Gunn, Bard - celtic, comical, & indie rock
http://mp3.com/marcgunn?bc
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If you like this ezine, try these out:
Indie-Music.com http://www.indie-music.com/mailinglist.php
The Buzz Factor http://thebuzzfactor.com
Xtreme Gazette http://extreme-zone.com
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