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Promoting Your Music at Amazon.com
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Bard Marc Gunn
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Apr 24, 2004 11:38 PDT
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Bards Crier's Music Marketing and Promotion Tips
http://www.bardscrier.com/
A free guerrilla music marketing and promotion ezine for
unsigned bands by Marc Gunn of the Brobdingnagian Bards,
The Original Celtic Renaissance. http://www.thebards.net/
In This Issue...
1. The Bards Crier News
2. Music Marketing Lesson
3. Recommended Reading
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1. The Crier
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RETURN OF MP3.COM
CNET has started to accept music to the new MP3.com. The site
is supposed to go active sometime this Spring. So there and submit
your music. http://www.mp3.com/
NAME CHANGE "HOW TO BE YOUR OWN BOOKING AGENT"
I was notified the other day that the latest edition fo the
"How to Be Your Own Booking Agent" changed names. Thus, my links
were out of date. But don't worry, I used today's tip to help get
Jeri's old book title linked to her new one.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=182
DO YOU OFFER MP3s? SUBMIT YOUR BAND
http://www.free-musicdownloads.net
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2. Music Marketing Lesson
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"Promoting Your Music at Amazon.com"
by Marc Gunn, Bard
Read the full article online at
http://www.bardscrier.com/articles/music_marketing_20040424.shtml
I remember a while back reading David Nevue's book, "How to
Successfully Promote Your Music the the Internet". In it he
threw out a cool suggestion for increasing the searchability
of your band.
His suggestion was to write a review of CDs that you feel are
similar to your style of music or CDs that inspired your music.
The idea is if you promote traffic to this webpage, visitors
will also see a review of your band, and check out your music.
I loved that idea so much that I was psyched when I learned
a very simple and similar promotional idea on Amazon.com.
Here's what you have to do:
First, you need to sell your CD on Amazon.com OR at the very
least offer a free MP3 in their Digital Music Network.
Second, do a search for a band or album similar to yours.
In my case, my group, the Brobdingnagian Bards, released a CD
inspired by the Lord of the Rings. So I went over to the
"Fellowship of the Ring" soundtrack.
Third, scroll down and you'll see either a link that says,
"Recommend an item!"
or a box that has
"I recommend ___ in addition/instead of this album."
Fourth, grab the ASIN from your webpage. (The ASIN is the
10 charcter code listed in the Produce Details). All you have
to do is insert you ASIN into this blank to make your
recommendation. (Ask a few couple fans to do the same.)
Your music is now linked to the artist you consider yourself
similar to. The beauty of this promotional idea is that it all
takes place in the Amazon shopping environment.
This means, more than likely, they'll go straight to your Amazon
page. They'll read about your album. They'll listen to your MP3s.
And hopefully, they will buy an album, and/or hunt down your
band's website where you'll earn a new fan.
PS. The 2004 Edition of "How to Promote Your Music Succesfully
on the Internet" by David Nevue is now available.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=16
Amazon.com Advantage
http://www.amazon.com/advantage/
Amazon.com Digital Music Network
http://www.amazon.com/exec/obidos/subst/jungle/jungle-gateway.html
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Marc Gunn, Bard of the Brobdingnagian Bards has helped 1000's
of musicians make money with their musical groups through the
BardsCrier.com and the Texas Musicians Network. Now you can get
personal advice by visiting http://bardscrier.com for FREE
"how-to" music marketing assistance.
No time to visit the site? Subscribe to the BardsCrier.com
distributed weekly for Free. Just email subsc-@bardscrier.com
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3. Recommended Reading
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HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
by David Nevue
Learn the marketing and promotion methods that one musician uses
to bring in over $5000 a month in income from the Internet! There
are no 'pipe dreams' sold here. The author details step-by-step
how he finally said good-bye to his day job and starting spending
more time on his music.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=16
THE GUERRILLA MUSIC MARKETING HANDBOOK by Bob Baker
This hefty manual delivers 11 chapters and 7 best-selling
reports -- over 120 pages of tips and tools you can use to
turbo-charge your music promotion activities.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=15
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Fine Tuning
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Marc Gunn, Bard
P.O. Box 4067
Austin, Texas 78765
http://www.marcgunn.com <-- Bard Marc Gunn
http://www.thebards.net <-- Brobdingnagian Bards
If you like this ezine, try these out:
http://bardscrier.com/freebies/newsletters.shtml
Registered with the Library of Congress ISSN: 1530-4795
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