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How Do You Sweeten the Deal?
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Bard Marc Gunn
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May 23, 2004 11:14 PDT
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Bards Crier's Music Marketing and Promotion Tips
http://www.bardscrier.com/
A free guerrilla music marketing and promotion ezine for
unsigned bands by Marc Gunn of the Brobdingnagian Bards,
The Original Celtic Renaissance. http://www.thebards.net/
In This Issue...
1. The Bards Crier News
2. Music Marketing Lesson
3. Recommended Reading
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1. The Crier
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NIELSEN RATING SYSTEM AT ODDS WITH RIAA'S CLAIM OF "LOST SALES"
http://www.musicdish.com/mag/?id=9452
Very cool article by Moses Avalon about some more RIAA lies.
MP3.COM IS BACK
If you haven't seen it yet, MP3.com is sorta back. The free
download section is now located at http://music.download.com/ .
Or you can go to http://www.garageband.com/ to revive your
MP3 account there as well.
DO YOU OFFER MP3s? SUBMIT YOUR BAND
Once again, I've started publishing the Free Music Downloads
Ezine, this time in conjunction with musicSUBMIT's Free MP3 Mail
website. So make sure ye submit to both sites to increase your
MP3 presence online reach over 10,000 free music download fans
http://www.freemp3mail.com/
http://www.free-musicdownloads.net/
THE MUSIC BIZ BLOG
I started it a long time ago, but now with recent changes to
blogger, and some new music marketing inspiration, I'm just now
starting to publish more frequently. Looking for more music biz
tips and news? http://www.bardscrier.com/musicbiz/
BREAKING THE RULES OF AWESOME MUSIC PROMOTION NEWSLETTERS
If you haven't signed up to the Musicians Cyber Cooler ezine,
do so now. I published a review of the newsletter a couple
weeks ago. The latest edition is out newly formatted and looking
better than ever along with all the great content that David
Jackson adds to it. Check it out at
http://www.bardscrier.com/musicbiz/2004_05_01_archive.shtml
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2. Music Marketing Lesson
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"How Do You Sweeten the Deal?"
by Marc Gunn, Bard
Read the full article online at
http://bardscrier.com/articles/music_promo_20040522.shtml
I was never a very "great" marketer. I remember in the sixth grade
we had a Social Studies project where we could sell whatever we
made. I made some chocolate chip cookies, threw them in cheap
sandwich bags. My base cost may've been low, but it was no good
when no one bought any. Not when there were delicious homemade
lollipops for sale as well.
So I got creative! I added one old baseball card to each baggie.
Sure, I neglected to remember that the average 6th grader really
doesn't have much interest in vintage baseball cards.
I forgot to think about "value".
Not in terms of what I consider valuable,
but what does the buyer consider valuable.
Ever watch infomercials? They barrage you with things
you really have no interest in. Then there's that great line.
"How much would YOU pay? Well, don't answer yet..."
That's Marketing 101. Give 'em an offer then sweeten. Yet, even
they typically offer absolutely worthless bonuses. They might as
well give away baseball cards.
But I seem to be getting better at it. At Opus Fantasy Arts Festival
last weekend, a vendor was there looking at our CDs. Vendors were
feeling the economic blow. Sales weren't good.
The vendor wasn't sure she could afford our $15 CD. Unwittingly, I
gave her the closer. "Well for vendors, it's only $10."
She bought THREE CDs!
Wow! Where did that come from? I wasn't even *trying* to sell her
a thing, and she bought THREE?!
So it got me thinking. Maybe I need more such closers.
Check out Bob Baker's "Guerrilla Music Marketing Handbook"
as an example.
Not only is the book packed with music promotion tips that'll
greatly benefit your music business, but he offers SEVEN, count
em' SEVEN Free Special Reports, including: "Killer Press Kits: The
29 Most Important Elements in Creating Sizzling Music Publicity
Materials", "Advertising Your Music: How to Make It Pay (and Avoid
the Most Common Mistakes)" and lots more.
Go read the list yourself.
So what can YOU offer that'll add value to your deal? How about a
homemade bonus CD with some live tracks, or even just MP3s,
burned on it? Not good enough? Let's add a sticker or even a
T-Shirt to REALLY sweeten the deal!
Oh! Here's one. How about, if they buy a CD and join your mailing
list, you'll email them to give them Exclusive access to a webpage
that offers free MP3s. That'll also help you gain new subscribers!
As you can see, I'm still working on ideas.
But maybe you can help?
What do you offer to your fans to
"sweeten" the deal and sell more CDs?
Check out the Guerrilla Music Marketing Handbook
and the SEVEN Free Bonus Reports here:
http://bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=176
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STOP! The Monkeys from taking over your Music Career...
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's
of musicians save and make money with their musical groups
through his monthly newsletter, Bards Crier Music Marketing
and Promotion Ezine. Now you can get FREE "how-to" music
marketing and promotion advice by visiting www.bardscrier.com.
No time to visit the site? Subscribe to the Bards Crier Ezine
for Free. Just email subsc-@bardscrier.com
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3. Recommended Reading
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HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
by David Nevue
Learn the marketing and promotion methods that one musician uses
to bring in over $5000 a month in income from the Internet! There
are no 'pipe dreams' sold here. The author details step-by-step
how he finally said good-bye to his day job and starting spending
more time on his music.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=16
THE GUERRILLA MUSIC MARKETING HANDBOOK by Bob Baker
This hefty manual delivers 11 chapters and 7 best-selling
reports -- over 120 pages of tips and tools you can use to
turbo-charge your music promotion activities.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=15
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Fine Tuning
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Marc Gunn, Bard
P.O. Box 4067
Austin, Texas 78765
http://www.marcgunn.com <-- Bard Marc Gunn
http://www.thebards.net <-- Brobdingnagian Bards
If you like this ezine, try these out:
http://bardscrier.com/freebies/newsletters.shtml
Registered with the Library of Congress ISSN: 1530-4795
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