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Don't Neglect Your 'Free Prize Inside'
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Bard Marc Gunn
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Jun 06, 2004 16:40 PDT
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Bards Crier's Music Marketing and Promotion Tips
http://www.bardscrier.com/
A free guerrilla music marketing and promotion ezine for
unsigned bands by Marc Gunn of the Brobdingnagian Bards,
The Original Celtic Renaissance. http://www.thebards.net/
IN THIS ISSUE
- The Bards Crier News
- Don't Neglect Your 'Free Prize Inside'
- Recommended Reading
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1. The Crier
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EMAIL ETIQUETTE FOR PR PEOPLE
http://www.bardscrier.com/musicbiz/
Learn how NOT to annoy the press with this great article
by the press.
CATCH BOB BAKE LIVE IN ST LOUIS THIS MONTH
If you'll be in my area in late June, be sure to check out ...
"Unleash the Artist Within!" A workshop for creative people
of all kinds -- musicians, writers, artists, actors and more.
During this in-depth session, you'll discover how to:
Tuesday, June 29, 7 to 9:30 pm
No admission fee (donation requested)
The Soul-Esteem Center
105-A Progress Parkway
Maryland Heights, MO 63043
http://www.Soul-Esteem.com
(314) 275-7685
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2. Music Marketing Lesson
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"Don't Neglect Your 'Free Prize Inside'"
by Marc Gunn, Bard
Read the full article online at
http://bardscrier.com/articles/free_prize_inside.shtml
A couple weeks ago, I asked "How do you sweeten the deal?" to
find out what you give your fans to secure extra CD sales. Then
I started reading Seth Godin's new book, "Free Prize Inside!",
and I realized a big mistake I've made.
I'm a big fan of freebies. Peruse my many websites, you'll find
freebies of all shapes and sizes from MP3s to stickers, CDs to
occasional t-shirts. I love giving things away. It's sorta my
contribution to the 'free prize inside' concept.
Except that's really not what Seth is about. Seems I've been
giving away a free prize for years without entirely recognizing
it. It's the same thing that made me a wild fan of Black 47.
You can even read about Andrew WK has done the same on David
Hooper's Music Business Blog.
What am I talking about? Exactly.
I'm talking about talking with fans. I do my best to respond
to every email that our fans send to us. If they take the time
to write us, you can bet, I'm gonna take the time to respond.
And with the growing swarm of junk mail it's getting tougher
and tougher, but dangit, they deserve it!
I'm sorry to say, there is one area I have neglected until now-
CD order forms.
CDBaby, our main online retailer, is kind enough to offer all
that great contact information about people who order our CDs.
I have done a very poor job contacting those people. But as every
marketer mentions, the majority of sales will come from past
customers. So those are the people I NEED to be following up
with.
Think about it a moment. I've built a very strong and loyal
fanbase by communicating with fans. I have lots of personal
information online and chat with these folks. They've
consequently gone out of their way to support us, buying many
CDs and telling their friends.
Just imagine if I contacted those hundreds of past buyers and said
thank you. Not to sell them something more. Just to say "thanks".
That's powerful stuff. Those who've stopped listening will start
back up. Those who already tell their friends are gonna be a
million times more passionate when they relate how I went out of
my way to write them. It gets me excited just thinking about it.
If you really can't think of a way to "sweeten the deal".
Don't sweat it. But make sure you get their email address.
Drop 'em a line and say, "thank you". And you'll be sure to have
a brand new fan for life!
Seth Godin's "Free Prize Inside" comes in a cereal box
http://amazon.com/exec/obidos/ASIN/1591840414/thebards
David Hooper's Music Business Blog
http://indiemusician.com/music_business/2004/05/andrew_wk_and_c.html
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STOP! The Monkeys from taking over your Music Career...
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's
of musicians save and make money with their musical groups
through his monthly newsletter, Bards Crier Music Marketing
and Promotion Ezine. Now you can get FREE "how-to" music
marketing and promotion advice by visiting www.bardscrier.com.
No time to visit the site? Subscribe to the Bards Crier Ezine
for Free. Just email subsc-@bardscrier.com
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3. Recommended Reading
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HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
by David Nevue
Learn the marketing and promotion methods that one musician uses
to bring in over $5000 a month in income from the Internet! There
are no 'pipe dreams' sold here. The author details step-by-step
how he finally said good-bye to his day job and starting spending
more time on his music.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=16
THE GUERRILLA MUSIC MARKETING HANDBOOK by Bob Baker
This hefty manual delivers 11 chapters and 7 best-selling
reports -- over 120 pages of tips and tools you can use to
turbo-charge your music promotion activities.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=15
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Fine Tuning
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Marc Gunn, Bard
P.O. Box 4067
Austin, Texas 78765
http://www.marcgunn.com <-- Bard Marc Gunn
http://www.thebards.net <-- Brobdingnagian Bards
If you like this ezine, try these out:
http://bardscrier.com/freebies/newsletters.shtml
Registered with the Library of Congress ISSN: 1530-4795
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