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Your CD Cover to Advertise Your Music, Another Opinion
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Bard Marc Gunn
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Jul 16, 2004 06:08 PDT
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Bards Crier's Music Marketing and Promotion Tips
http://www.bardscrier.com/
A free guerrilla music marketing and promotion ezine for
unsigned bands by Marc Gunn of the Brobdingnagian Bards,
The Original Celtic Renaissance. http://www.thebards.net/
IN THIS ISSUE
- The Bards Crier News
- Your CD Cover to Advertise Your Music, Another Opinion
- Recommended Reading
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1. The Crier
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If you haven't visited my Music Promo Blog, I seem to drop off
a new article or tidbit once a week or so these days.
What can I say, I like the instant gratification of seeing
my articles go live. So drop by an see what's new.
Stuff you might've missed:
# Presidential Campaigning Offers Emotional Insight to Growing
Your Fanbase
# Sometimes a Song's Purpose and Story Matters
# Who Needs Flyers? How to Generate a Flood of Local Web Site
Traffic for your Unsigned Band
# How Does Google Read Your Website?
http://www.bardscrier.com/musicbiz/
And see what's new in the Music Promotion Directory
# Song Publishing Secrets Revealed
# Bandit A&R Newsletter
# much more...
http://www.bardscrier.com/music_promotion/New/15-Jul-2004.shtml
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2. Music Marketing Lesson
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"Your CD Cover to Advertise Your Music, Another Opinion"
by Marc Gunn, Bard
Read the full article online at
http://www.bardscrier.com/musicbiz/2004_07_01_archive.shtml
One of the Brobdingnagian Bards' early CDs, "Songs of the Muse"
is going into it's second pressing. When I saw Christopher Knab's
article "Your CD Cover is Your Best Ad For Your Music", I decided
this was the perfect inspiration I needed to update the CD
graphics.
I've been a fan of Christopher Knab for about as long as I've
been a fan of Bob Baker. He is without a doubt one of the top
Top 10 music marketers in my book.
Well, whenever I create graphics, I find too often that I forget
a bunch of stuff. So this article serves as a great checklist.
But when I read Seth Godin's Best-Selling book, "Free Prize
Inside," I realized that it was NOT a complete list!
In fact, the music industry in general has greatly missed out on
an amazing opportunity to better sell CDs.
The idea I got came from the backs of books. Go grab a best-seller
and turn it over. On the back, you will find the secret...
What did you find? You might've seen testimonials, a brief
description of the book, or maybe even an exerpt.
You see, one of the problems I found with Songs of the Muse is
that since we call our music "Celtic music." It wasn't till much
later that I realized that in the Celtic music tradition, "songs"
have lyrics and "tunes" are instrumentals. This album is all
instrumental. So it was poorly named for the "Celtic music"
world.
But if we use the back cover correctly, it doesn't matter!
The new back cover now lists songs titles along with a brief
description of the ideal person who will enjoy this CD. It
includes testimonials. And anyone who reads it will have all
doubt removed as to if this is a vocal or instrumental CD.
Use Christopher Knab's checklist for a better CD graphics.
Then think outside the box. What can you add to the cover
that will make this CD sell better than ever?
Referenced:
"Your CD Cover is Your Best Ad For Your Music" by Christopher Knab
http://www.knab.com/indieColumn.cfm?aId=105
"Free Prize Inside" by Seth Godin
http://amazon.com/exec/obidos/ASIN/1591840414/thebards?ref=nosim
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STOP! The Monkeys from taking over your Music Career...
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's
of musicians save and make money with their musical groups
through his monthly newsletter, Bards Crier Music Marketing
and Promotion Ezine. Now you can get FREE "how-to" music
marketing and promotion advice by visiting
http://www.bardscrier.com/.
No time to visit the site? Subscribe to the Bards Crier Ezine
for Free. Just email subsc-@bardscrier.com
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3. Recommended Reading
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HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
by David Nevue
Learn the marketing and promotion methods that one musician uses
to bring in over $5000 a month in income from the Internet! There
are no 'pipe dreams' sold here. The author details step-by-step
how he finally said good-bye to his day job and starting spending
more time on his music.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=16
THE GUERRILLA MUSIC MARKETING HANDBOOK by Bob Baker
This hefty manual delivers 11 chapters and 7 best-selling
reports -- over 120 pages of tips and tools you can use to
turbo-charge your music promotion activities.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=15
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Fine Tuning
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Marc Gunn, Bard
P.O. Box 4067
Austin, Texas 78765
http://www.marcgunn.com <-- Bard Marc Gunn
http://www.thebards.net <-- Brobdingnagian Bards
If you like this ezine, try these out:
http://bardscrier.com/freebies/newsletters.shtml
Registered with the Library of Congress ISSN: 1530-4795
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