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How to Get Testimonials that Sell Like Magic
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Bard Marc Gunn
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Oct 27, 2004 23:36 PDT
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Bards Crier's Music Marketing and Promotion Tips
http://www.bardscrier.com/
A free guerrilla music marketing and promotion ezine for
unsigned bands by Marc Gunn of the Brobdingnagian Bards,
The Original Celtic Renaissance.
IN THIS ISSUE
- The Bards Crier News
- How to Get Testimonials that Sell Like Magic
- Recommended Reading
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1. The Crier
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You hear a lot of folks talk about the money that can be
made online. And there are some great opportunities for
musicians. But they're not easy to find. Finding the $$$
amounts is even more difficult. So here are some of the
facts about how much I make.
---
And see what's new in the Music Promotion Directory
# Slow Dog Music Promotion
# Smak MP3
# Extreme Fire Productions
# much more...
http://www.bardscrier.com/music_promotion/New/
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2. Music Marketing Lesson
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How to Get Testimonials that Sell Like Magic
by Marc Gunn
Read the full article online at
http://www.bardscrier.com/musicbiz/
"Which is your best CD?"
Ever get that question? My band has five CDs that we sell at
shows, and I get that question all the time. People rely on
the suggestions of others to determine what they are going
to buy. They trust the opinions of others to help them make
decisions. So having great testimonials to sell your CDs is
essential.
The trouble is most fans email you something like this:
"You rock! -Joe." They don't explain how your music affected
them or why they came to that conclusion, and you don't
bother to ask.
But if you want great testimonials, you have to ask for them.
You can't be passive and wait for those one in a thousand
great testimonials to come in. Instead, educate your fans.
That's one of the secrets to the success of the
Brobdingnagian Bards. We have a lot of fans who are passionate
about our music. Steven Hahn is so gung-ho about our music
that he called a television station to tell them about a gig
we had. And a camera crew showed up!
That kind of enthusiasm is contagious. But it's also been
taught. You see, we educate our fans on how to help us.
That's also what you have to do when gathering testimonials.
Educate your fans how to write them. Guide them step-by-step.
Ask questions that will get you your desired response. They
know they love your music. Now you have to get that into a
format that will help you sell more CDs.
To write a testimonial, you need to know what makes a
killer testimonial?
Finish the article online at
http://www.bardscrier.com/musicbiz/
--------
STOP! The Monkeys from taking over your Music Career...
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's
of musicians save and make money with their musical groups
through his monthly newsletter, Bards Crier Music Marketing
and Promotion Ezine. Now you can get FREE "how-to" music
marketing and promotion advice by visiting
http://www.bardscrier.com/.
No time to visit the site? Subscribe to the Bards Crier Ezine
for Free. Just email subsc-@bardscrier.com
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3. Recommended Reading
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THE GUERRILLA MUSIC MARKETING HANDBOOK by Bob Baker
This hefty manual delivers 11 chapters and 7 best-selling
reports -- over 120 pages of tips and tools you can use to
turbo-charge your music promotion activities.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=15
HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
by David Nevue
Learn the marketing and promotion methods that one musician uses
to bring in over $5000 a month in income from the Internet! There
are no 'pipe dreams' sold here. The author details step-by-step
how he finally said good-bye to his day job and starting spending
more time on his music.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=16
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Fine Tuning
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Marc Gunn, Bard
P.O. Box 4067
Austin, Texas 78765
http://www.marcgunn.com <-- Bard Marc Gunn
http://www.thebards.net <-- Brobdingnagian Bards
If you like this ezine, try these out:
http://bardscrier.com/freebies/newsletters.shtml
Registered with the Library of Congress ISSN: 1530-4795
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