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How Colors Affect Your [Music] Marketing
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Bard Marc Gunn
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Jan 12, 2005 20:26 PST
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Bards Crier's Music Marketing and Promotion Tips
http://www.bardscrier.com/
A free guerrilla music marketing and promotion ezine for
unsigned bands by Marc Gunn of the Brobdingnagian Bards,
The Original Celtic Renaissance.
IN THIS ISSUE
- The Bards Crier News
- How Colors Affect Your [Music] Marketing
- Recommended Reading
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1. The Crier
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I hope you all had a happy new year. I've lots o'new articles
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2. Music Marketing Lesson
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How Colors Affect Your [Music] Marketing
by Jay Conrad Levinson and Mitch Meyerson
Read the full article online at
http://www.bardscrier.com/musicbiz/
The colors you use in your marketing weapons -- stationery,
signs, office decor, brochures, business cards -- play an
important role in motivating people. Colors speak loudly and
clearly about your business. But they give forth mixed messages.
Guerrillas know well the hidden language of color -- and know
that colors speak louder than words.
They stimulate emotions, excite, impress, entertain, persuade.
They generate negative reactions if you don't understand them.
Lasting impressions are made within 90 seconds and color accounts
for 60 percent of the acceptance or rejection. So don't select
the colors you love. Instead consider their meaning to prospects.
Here is what colors mean to people in their emotions and in a
business context:
Red evokes aggressiveness, passion, strength, vitality.
In business, it is great for accents and boldness, stimulates
appetites, is associated with debt.
Pink evokes femininity, innocence, softness, health.
In business, be sure you're aware of its feminine implications
and associations.
Orange evokes fun, cheeriness, warm exuberance. In business,
it's great to highlight information in graphs and on charts
evokes positivity, sunshine and cowardice. In business, it
appeals to intellectuals and is excellent for accenting things.
Too much is unnerving.
Green evokes tranquility, health, freshness. In business, its
deep tones convey status and wealth; its pale tones are soothing.
Blue evokes authority, dignity, security, faithfulness.
In business, it implies fiscal responsibility and security.
Plus it is universally popular.
Yellow is an optimistic color that almost always evokes a
positive response. Yellow gets you motivated; it stimulates
creative and intellectual energy; it's cheerful and easygoing.
Purple evokes sophistication, spirituality, costliness, royalty
and mystery. In business, it's right for upscale and artistic
audiences.
Brown evokes utility, earthiness, woodsiness and subtle richness.
In business, it signifies less important items in documents.
White evokes purity, truthfulness, being contemporary and
refined. In business, it enlivens dark colors and can be
refreshing or sterile.
Gray evokes somberness, authority, practicality and a corporate
mentality. In business, it is always right for conservative
audiences.
Black evokes seriousness, distinctiveness, boldness and being
classic. In business, it creates drama and is often a fine
background color.
Spend some time this week looking at your own marketing
materials and see if there are any changes you want to make
to your color scheme.
Finish the article online at
http://www.bardscrier.com/musicbiz/
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Mitch Meyerson is a consultant, author, coach and the CEO of
Guerrilla Marketing Coach. Recently he authored the upcoming
book, Online Marketing Superstars: Inside Secrets of The Most
Successful eMarketers of Our Time. For more information and
to sign up for his strategy-packed ezine, please visit:
http://www.gmarketingcoach.com/ .
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3. Recommended Reading
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THE GUERRILLA MUSIC MARKETING HANDBOOK by Bob Baker
This hefty manual delivers 11 chapters and 7 best-selling
reports -- over 120 pages of tips and tools you can use to
turbo-charge your music promotion activities.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=15
HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
by David Nevue
Learn the marketing and promotion methods that one musician uses
to bring in over $5000 a month in income from the Internet! There
are no 'pipe dreams' sold here. The author details step-by-step
how he finally said good-bye to his day job and starting spending
more time on his music.
http://www.bardscrier.com/cgi-bin/music_promotion/jump.cgi?ID=16
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Fine Tuning
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Marc Gunn, Bard
P.O. Box 4067
Austin, Texas 78765
http://www.marcgunn.com <-- Bard Marc Gunn
http://www.thebards.net <-- Brobdingnagian Bards
If you like this ezine, try these out:
http://bardscrier.com/freebies/newsletters.shtml
Registered with the Library of Congress ISSN: 1530-4795
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