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Your Speaking Skills Can Make You a Better Music Performer
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Bard Marc Gunn
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Jul 10, 2005 14:32 PDT
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Bards Crier's Music Marketing and Promotion Tips
http://www.bardscrier.com/
A free guerrilla music marketing and promotion ezine for
unsigned bands by Marc Gunn of the Brobdingnagian Bards,
The Original Celtic Renaissance.
IN THIS ISSUE
- The Bards Crier News
- Your Speaking Skills Can Make You a Better Music Performer
- Recommended Reading
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1. The Crier
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Greetings fellow musicians,
Here's the news.
Slainte!
- Marc Gunn, Bard
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NEW CD: "What Every Musician Should Know about Self-Promotion" by Bob
Baker
http://cdbaby.com/cd/bobbaker/from/celtic/
Like a fool, I don't think I mentioned it yet. Bob Baker released a
fantastic CD of audio music promotion tips. It features solid advice
on how to boost your music career, get exposure, attract fans, sell
CDs and make more money with your talents. It's an excellent addition
to any musicians knowledge.
---
Cooler Podcasts
http://coolerpodcasts.com/
For the unfamiliar, a "podcast" is like a downloadable MP3 radio
program that you can listen to at your leisure. Dave Jackson of
MusiciansCooler.com started a podcast for musicians. It's quite
informative and entertaining. Give it a listen. If you like what
you hear, vote for him on Podcast Alley.
http://www.podcastalley.com/podcast_detail.php?pod_id=2702
---
NEW BOOK: "I Don't Need A Record Deal!: Your Survival Guide For The
Indie
Music Revolution" by Daylle Deanna Schwartz
http://www.amazon.com/exec/obidos/ASIN/0823079481/thebards
It's due out in a couple weeks. I read Daylee's newsletter. There's
always some good information. I'm fairly confident this will be too.
I ordered a copy. I'll let you know what I think.
---
Do you have free, full-length MP3s? Want some free promotion?
Then SUBMIT YOUR BAND to my Free Music Downloads Blog
http://www.free-musicdownloads.net/blog/submit.shtml
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2. Music Marketing Lesson
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Your Speaking Skills Can Make You a Better Music Performer
by Marc Gunn
Read the full article online at
http://www.bardscrier.com/musicbiz/
It's interesting to compare the articles written on how to give an
exciting speech with how to put on an exciting show. I have not seen
that many articles for musicians on that topic. Fortunately, the two
topics are fairly similar. So it is easy to transpose public speaking
articles to live gig articles.
Speech writers know that you have to grab the audience's attention in
30 seconds. That's where you make your biggest impact. If you ever see
a musician get up on stage and fumble a "Hi. We're the Barnyard Owls,"
you know what I mean.
As musicians, we can grab the audience's attention with a song. But it
helps to think about other ways to captivate your audience too.
Wasn't it KISS who used to shout, "Are you ready to rock!" The phrase
might sound cliche now, but it serves the point. KISS knew you had to
draw your audience in fast to make an impact and put on a great show.
Or perhaps you prefer non-verbal hooks. You can use a light show. Or
imagine band members quitely meditating next to their instruments
before they jump up and rock the house.
In one of the speech writing articles I remember reading you should
provide five 'Magic Moments'. Apparently this is something that movie
promoters say is essential for a film to have a successful ad campaign
that will make the movie a hit. That seems like good advice for a live
show too.
I remember seeing Ed Miller at the Texas Scottish Festival last year.
He is Scottish-born and told a story about how he had to cross the Rio
Grande illegally in the 60s to get back into the United States. It
made him feel like he too was a "Wetback". Then he sang the song
telling the story. My mind has a clear image of that day hearing that
story. That was a Magic Moment for me that still gives me chills
thinking about it.
Some of your Magic Moments might come from telling a story about the
song like Ed Miller did. Others might be the song itself. Is it
chilling or powerful. Does it make people cry, cheer, sway, or
sing-a-long.
Sometimes the Magic Moment will be the way you sing or move. I
remember the first time I saw some "shoegazing" and the first time
someone ran up the side of a wall and did a flip. I remember someone
throwing a pen towards their sales table to encourage people to sign
up to their mailing list. I also remember meeting band members after a
show when they took the time to say, "Thanks and your name is?"
Just like you need a great intro, you also need a great Closer. Boy,
I'm guilty of having bad closers. We end all of our shows with a
sing-a-long of Monty Python's "Always Look on the Bright Side of
Life". It's a great closer, but too often, the show is over and the
audience is still hanging around thinking there will be more to come.
Obviously, I'm not the person to give advice on this topic. So create
your own closer. I've seen the unified bow of the band members; the
strong and simple, "Thank you and good night!"; or band members
running through the audience to accept tips. There are still a lot of
different possibilities.
There are a lot of similarities between live shows and public
speaking. I'd suggest you read some articles on how to write a speech
and see what they have to say on the topic. You may be surprised at
just how easily those techniques will give you a live show.
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STOP! The Monkeys from taking over your Music Career...
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's
of musicians save and make money with their musical groups
through his monthly newsletter, Bards Crier Music Marketing
and Promotion Ezine. Now you can get FREE "how-to" music
marketing and promotion advice by visiting
http://www.bardscrier.com/.
No time to visit the site? Subscribe to the Bards Crier Ezine
for Free. Just email subsc-@bardscrier.com
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3. Recommended Reading
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THE GUERRILLA MUSIC MARKETING HANDBOOK by Bob Baker
This hefty manual delivers 11 chapters and 7 best-selling
reports -- over 120 pages of tips and tools you can use to
turbo-charge your music promotion activities.
http://www.bardscrier.com/cgi-bin/music_promotion1/jump.cgi?ID=15
HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
by David Nevue
Learn the marketing and promotion methods that one musician uses
to bring in over $5000 a month in income from the Internet! There
are no 'pipe dreams' sold here. The author details step-by-step
how he finally said good-bye to his day job and starting spending
more time on his music.
http://www.bardscrier.com/cgi-bin/music_promotion1/jump.cgi?ID=16
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Fine Tuning
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Marc Gunn, Bard
P.O. Box 4067
Austin, Texas 78765
http://www.marcgunn.com <-- Bard Marc Gunn
http://www.thebards.net <-- Brobdingnagian Bards
If you like this ezine, try these out:
http://bardscrier.com/freebies/newsletters.shtml
Registered with the Library of Congress ISSN: 1530-4795
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