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Are You Wasting Your Fans' Time?
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Bard Marc Gunn
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Apr 17, 2006 07:12 PDT
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Bards Crier's Music Marketing and Promotion Tips
http://www.bardscrier.com/
A free guerrilla music marketing and promotion ezine for
unsigned bands by Marc Gunn of the Brobdingnagian Bards,
The Original Celtic Renaissance.
IN THIS ISSUE
- The Crier
- Are You Wasting Your Fans' Time?
- Recommended Reading
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1. The Crier
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Greetings <:firstname:>,
Are you listening to podcasts? I love 'em. Not only are they fun
to listen to and a great promotional tool (thanks to the Podsafe
Music Network), but now they are also a great educational tool.
Here's a couple music business podcasts that I listen to.
Musicians Cooler by David Hooper
http://www.coolerpodcasts.com/
It's a bit longer than I'd like, but the content is fantastic.
So I find myself Making time to listen every week!
Artist Empowerment Radio by Bob Baker
http://www.bob-baker.com/podcast/
My favorite online music marketer has his own podcast filled
with hot and tasty promo ideas in a short sweet show. He also
did a feature on me a couple weeks back.
Speaking of Bob Baker, he has a new book out on how to market
yourself on Myspace. More about that coming in the future.
http://www.bardscrier.com/gmmh/
I've listened to a couple others, but these are my favorite.
If you have a suggestion for a music business podcast, drop
me an email and let me know why you like it.
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2. Music Marketing Lesson
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Are You Wasting Your Fans' Time?
by Marc Gunn
Read the full article online at
http://www.bardscrier.com/musicbiz/
On Thursday, I went to the Alamo Drafthouse's bi-monthly Movies
in the Park series when my phone rang. It was a fellow Celtic
musician who moved to Austin a few months ago. She was going to
see a band. I was dying to meet her at last and to hear this
band she raved about, so I decided to tag along.
In October, she was at the Saxon Pub and saw an amazing singer
who was playing to an empty room. She said he was cross between
Chris Cornell and Radio Head. When he arrived at Momo's, she
immediately pointed out how well he worked the room. He talked
to every person who came to see him.
At 11pm, we found out that his actual show time was 12:30am.
It was a small inconvenience which turned into a great thing
because we got to see The Drawing Board. They put on a stellar
show.
At 12:30am, the show started for the band we came to see...
sorta. It was a slow start. The singer messed around with his
amp settings for ten minutes before they played their first
song. The rest of the band waited. Then the band played a song.
Afterward, the singer screwed around with the settings some
more. We must've waited 5-10 minutes between each the first
five songs.
"Is it me? Or does it sound like I have a fuzz box?" he asked?
Ho hum! Do I care? No. WHEN he played, it sounded decent.
He finally realized he blew a speaker. So he finally relaxed
into performing... sorta. His stage banter was boring. The
music was mediocre. His song endings were sloppy. My friend
said it seemed like he was taking this gig for granted and
blowing off the audience. And she was right.
The show ended, and we left with my friend livid. This guy
wasted our time. She wanted to see that amazing musician she
remembered, someone who was there for us. Instead, we got
someone who didn't give a spit for who came to see him.
He deserved an empty room.
Most amusing of all was that this guy planned to move to L.A.
because he had been in Austin 13 years and gone nowhere.
Ye think?!
There will always be problems that arise at gigs. But a
professional musician knows how to put on a great show despite
these problems.
Elvis Presley once said, "You gotta put on a show to draw a
crowd." There are many ways to put on a great show. But when
you take your fans for granted and give them an amateur
performance, the best you can expect is an amateur fan base.
---
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's
of musicians save and make money with their musical groups
through his monthly newsletter, Bards Crier Music Marketing
and Promotion Ezine. Now you can get FREE "how-to" music
marketing and promotion advice by visiting www.bardscrier.com.
No time to visit the site? Subscribe to the Bards Crier Ezine
for Free. Just email subsc-@bardscrier.com
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3. Recommended Reading
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THE GUERRILLA MUSIC MARKETING HANDBOOK by Bob Baker
This hefty manual delivers 11 chapters and 7 best-selling
reports -- over 120 pages of tips and tools you can use to
turbo-charge your music promotion activities.
http://www.bob-baker.com/af/bard.html
HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
by David Nevue
Learn the marketing and promotion methods that one musician uses
to bring in over $5000 a month in income from the Internet! There
are no 'pipe dreams' sold here. The author details step-by-step
how he finally said good-bye to his day job and starting spending
more time on his music.
http://www.bardscrier.com/musicpromote/
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Fine Tuning
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Marc Gunn, Bard
P.O. Box 4067
Austin, Texas 78765
http://www.marcgunn.com <-- Bard Marc Gunn
http://www.thebards.net <-- Brobdingnagian Bards
Registered with the Library of Congress ISSN: 1530-4795
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