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RE: Godin's Idea Virus
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Christopher Locke
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Jul 22, 2000 00:11 PDT
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I come to bury Godin, not to praise him.
"permission marketing," if you will forgive me, is a smelly
crock of shit wrapped in a pretty package. it has been embraced
by marketers who see it as their salvation from being labelled
spammers, yet who have no idea what else besides spam to put
in the can. does it change the nature of the "message"? no.
does it create "relationships"? no. but oh, how good of you to
ask if I wanted to receive the by-products of your atrophied
imagination! how gracious of you, and how awed I am at your
largesse!
ideavirus seems more of the same. convince a pack of feeble
minded hucksters that their Big Idea is about to go platinum
if they just, well, do like Seth does. talk straight, talk
about how to write a really really compelling MANIFESTO. uh
huh. and then we'll all buy jock itch cream and pantyhose and
charge more to our happy shiny AmEx cards in one huge orgasmic
paroxism of viral consumerism.
feh.
Gonzo Marketing: Winning Through Worst Practices
http://www.edventure.com/release1/0200.html
cooking up more of this and it *is* about marketING. it's
true you can't please all the people all the time, but I've
set my sights quite a bit lower. I just hope it doesn't make
people want to puke. which is the effect the Godin corpus has
on my own personal gag reflex. I'll give him permission all
right, to go f...
but what sense is there in wasting perfectly good Anglo Saxon
on someone so intent on being a nice guy?
I guess listening to Pink Floyd just does this to me...
yours on the dark side,
chris
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