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Re: stories and specialness
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Kevin Jamieson
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Jul 02, 2001 09:35 PDT
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| | Christopher Locke wrote:
| | Storytelling seems to have achieved a certain cachet in
corporate circles, though as an eviscerated, bankrupt concept.
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It's that specialness that pissed me off. That elitist notion that
corporate entities are now very special, as if they are the keepers of
stories, as if History never happened, Lascaux drawings are a figment of
imagination and Moby Dick was just some pamphlet on how to become a
harpooner.
That's what bothers me. That 5 year olds today are learning arythmetic
by adding and substracting fries and big macs, learning how to read by
perusing books with full color photograhs displaying products of your
beloved corporate sponsor.
Doesn't anyone read Illiad any more? O, wait, The fast black ships of
Achaians could be a great add for new SeaDoo jet skis
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Hear hear! I agree wholeheartedly.
I think what needs to be emphasized (and is a point that plays a prominent
role in the original Cluetrain Manifesto) is that it's OUR conversation.
We're the ones who are talking - the people. Not even as customers. As
people...
If the companies aren't going to be willing to actually converse, they get
left out of the conversation. If the companies involved only attempt to
APPEAR to be participating in the conversation, I think they won't just be
left behind, they'll be ACTIVELY EXCLUDED. It's always been a part of my
policy...
Just in case y'all didn't hear it clearly, Mr Faceless, Nameless,
Conversationless Corporation, here it is:
IF I WANTED SMOKE BLOWN UP MY ASS, I'D BE HOME WITH A PACK OF CAMELS
AND A SHORT LENGTH OF RUBBER HOSE.
Marek, keep talking, man - you're rocking this list!
Kevin
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