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undergrad research project looking for sources
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Kelly Rued
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Aug 12, 2009 12:28 PDT
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Hello, I am a professional game designer back in school to finish my
undergraduate degree. My current research project explores the use of
online games to collect/generate market research or customer
satisfaction data. I have one solid case study from a company I was
contracting with but am having a hard time finding anything else. When I
search the keywords I need, I get a lot about market research for the
games industry rather than finding information about using games as
market research tools in non-gaming companies.
Any leads on related sources would be appreciated. I am scouring the
university library as well as online resources such as Digiplay and the
closest I'm getting is research concerning advergaming or games for
training and education.
Thanks for any tips,
Kelly
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