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DRNUNLEY'S Article Service -- "Why isn't Your Website Selling?"
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DrNunley
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May 04, 2005 19:47 PDT
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DRNUNLEY'S ARTICLE SERVICE
Issue # 253
All new articles! Share with a friend.
Subscribe free at http://www.topica.com/lists/drnunley
Meredith Pond, Editor
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "Why isn't Your Website Selling?"
2) "Protect Your Possessions AND Yourself"
3) "Conquer Customer Doubt"
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Why isn't Your Website Selling?
by Kevin Nunley
http://www.DrNunley.com
We've all been there. We spend countless hours coming up with a
concept, a product or service, and finally get our website up and
operational. And then what? We wait. And wait. And wait for
sales to start coming in.
Perhaps you're just starting out or going through a dry spell.
But no matter what stage of the game you're in, if your website
isn't selling, your business can't survive.
So what can you do? How do you know what the problem is and how
to fix it? Let me offer a few ideas and suggestions:
Problem: Your home page copy doesn't give enough of the story.
Copy that is too short or confusing will send people clicking
away. People want to know right away what you're selling, how it
benefits them, and how much it costs.
Solution: Try selling the product right on the home page, with
short descriptions of each product or service. This allows
visitors to find the order button easily. Then, you can offer
links to more info for each product for those who want to know
more.
Problem: Your site is promoted entirely with pay-per-click.
Unfortunately, this method just doesn't work that well for most
sites. Nobody quite knows why, but theories range from 3rd world
computer sweat shops hired to click on your link, to software
that lets competitors automatically click your link all day.
Whatever the case, it's not unusual to get 1,000 pay-per-click
visitors and never make a sale.
Solution: Search engine optimization. If you have a hard time
doing this on your own, it might be worth it to hire someone to
do it for you. Make sure your keywords are on target and that
your site is registered with the major search engines.
Problem: Your only promotion has been a press release. A release
is usually a good idea, but it needs to be combined with other
forms of advertising. Articles, classified ads, email
announcements, and even direct mail are great options for
advertising your site.
Solution: Find some ezines that are read by your target audience.
Then, place some classified and solo ads in those publications
(and make sure your release goes there, too. Many whose websites
have done very well will swear by this method. Ask a few people
you admire which ezines they have had success with, and try some
of those.
Problem: Your site is too wordy or too complicated. Believe it
or not, too much copy on your site can be just as bad as not
enough. How much you need depends on what you're selling, how
much explanation is necessary, and what the price is. Sites that
simply talk to much or speak in terms common people don't
understand are bound to fail.
Solution: Go through your site copy and get rid of unnecessary
clutter. Delete redundant paragraphs and cut out the fluff. It
might be wise to give brief descriptions of what you're selling
on one page, then offer links to more detailed info on another
page. Don't try to show off your vocabulary. Explain your
product or service on your site in the same way you'd explain it
to someone who walked into your store in person.
If people can find your site but it still isn't selling, it's
likely that you have at least one of these problems. Once these
issues are corrected, chances are your site will become the
selling tool you designed it to be.
Kevin Nunley provides copywriting that SELLS! From web copy to
classified ads, you'll find everything to help your business
succeed at http://www.DrNunley.com.
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NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
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Ad Package at http://BizGuru.com
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Protect Your Possessions AND Yourself
by Mark and Joann Bucaro
http://WeRecover.net
If you're a pet owner, you've probably worried about your beloved
companion running away or becoming lost. If you've ever lost a
pet--or anything valuable for that matter--you've probably wished
you'd had it identified in some way so it could be returned.
Perhaps since then, you've tagged your pet or other valuables
with your name, address and phone number.
This method might work, but there is one potential problem with
it. If it ever falls into the wrong hands, this kind of personal
information could easily be used against you.
So how can you make sure your pet, cell phone, keys, golf clubs,
or even your fishing pole can be returned to you without putting
yourself at risk? Relax. There are ways to identify your things
without giving away personal information.
There are identification systems which feature toll-free
telephone numbers, along with a unique identification code.
Those who find pets or items tagged with one of these tags can
simply call the number. A representative from the recovery
center then calls you and gives you the contact information for
the person who recovered your item or pet.
As long as you've provide accurate contact information, the
recovery center can reach you by home or office phone, mobile
phone, pager, mail, or even email.
It's true that not everyone is a good samaritan, but most people
out there will at least try to locate the owner when they find a
pet or other important item. By using one of these innovative
identification methods, you'll make it very easy for others to be
honest when they find what's yours. And, you won't take the
chance of releasing your personal information to those who aren't
so honest.
Authors Mark & Joann Bucaro are authorized distributors of Buddy
Tags. Buddy Tags identify your pets or property without
disclosing personal information. Our 24/7 recovery center
ensures your belongings can be returned to you safely. Tag your
pet, mobile phone, keys, even golf clubs, fishing poles, and
other valuables. Prices start at just $5.99. For more
information about Buddy Tags, visit http://www.WeRecover.net.
Contact Buddy Tags at mailto:Buddy-@wowway.com
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Conquer Customer Doubt
by Kevin Nunley
The biggest hurdle advertising has to jump is doubt. Most
people take ads with a grain of salt. They generally don't
believe everything you say and sometimes don't accept
anything your ad claims.
Fortunately there are several ways to conquer customer
doubt.
Include testimonials from satisfied customers. Use
comments that reflect the main benefits you give to
customers. Yesterday we got a note from a client thanking
us for "completing my sales letter so fast and writing so
convincingly." That's just the kind of thing our
customers want and you can bet his words will go on our
site soon.
Get endorsements from other well known people in your
industry. Customers will think if SHE thinks this is a good
deal, it must be. You see the endorsement technique used
well on a lot of sites selling ebooks and courses. Experts
often give you an endorsement just for promoting their
name in your materials.
Finally, provide proof that your product or service works as
promised. Show the exact results several clients got. Some
sites even display their bank statement or large checks they
have received.
Your own article establishes you as an expert--someone lots
of people want to buy from! We write your article, put your name
in the byline, and include your four line ad at the end. Then we
send it to 1,700 ezine editors looking for articles. It's the
most powerful, proven marketing strategy on the Net! See the
all-new CheapWriting.com for your professionall-written article!
http://www.CheapWriting.com
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Article Service at http://topica.com/lists/drnunley/read.
**See hundreds of articles you can use NOW on every topic
you can imagine at http://DrNunley.com.
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We're at: 54 Ponemah Rd. Amherst NH 03031
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