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DRNUNLEY'S Articel Service -- "Combine Old With Cutting-Edge"
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DrNunley
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May 11, 2005 14:06 PDT
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DRNUNLEY'S ARTICLE SERVICE
Issue # 254
All new articles! Share with a friend.
Subscribe free at http://www.topica.com/lists/drnunley
Meredith Pond, Editor
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "Combine Old With Cutting-Edge"
2) "Write Your Way to Credibility"
3) "Send Your Press Release to CUSTOMERS"
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Combine Old With Cutting-Edge
by Kevin Nunley
http://DrNunley.com
In many businesses it is important to maintain the image that
you are cutting-edge. This is especially true on the Internet
where the excitement of new technology still has the public
firmly in its grip.
When your web site includes cutting-edge elements like an
audio greeting, a video presentation, calling from the site, or
instant chat, you reinforce the newness many customers
expect from the Net.
By the same token, an all-cutting-edge-all-the-time site will
die a sudden death. As much as we like new things,
anything that is completely new turns people off in droves.
Professional broadcasters and publishers realize the best
approach may be to give people the same old thing wrapped
in a new package. For example, my sites offer cutting-edge
video production, but our old-time press releases and
articles are the services people buy most. We keep the old
and established front and center while spicing things up with
a little new-new cutting-edge technology.
Customers are excited by the new, but comforted by the old
and familiar. Present a mixture of both for best results.
Kevin's staff of top editors will rewrite, tweak, or add to
your website copy to make it sell. Most customers report
sales JUMP after we work their copy over. See
http://DrNunley.com/copywriting.asp Reach Kevin at
mailto:kev-@drnunley.com.
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NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Fast Ad King writes your POWERFUL classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
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Write Your Way to Credibility
by Meredith Pond
http://www.CheapWriting.com
If you're trying to do business anywhere, especially online, you
can never overestimate the impact and importance of good old-
fashioned credibility.
Any brick-and-mortar, street corner business has at least some
level of credibility. The fact that these businesses have an
established, tangible presence, physical inventory, and staff
gives any traditional businessperson a certain level of
reliability in the eyes of consumers. Online however, such
credibility is much harder to come by. An Internet storefront or
other online business has no roof overhead, no shingle to hang,
and no inventory for consumers to pick up and examine. This puts
a certain distance between buyer and seller, and that breeds
uncertainty in a lot of consumers.
When doing business online, the only way to instill confidence
and trust in potential customers is through your website. Your
website, for the most part, is made up of nothing but WORDS,
WORDS, WORDS.
If your website copy is full of typos, grammatical errors, and
unbelievable guarantees, your credibility is likely to suffer. On
the other hand, a site that is well-written, easy to read, and
full of useful information makes your business seem stable,
reliable, and credible. In the eyes of consumers, your web site
IS your business, so a site full of mistakes is a business not
worth buying from.
If you walked into a furniture store and found that room groups
were unmatched, fabrics were torn, and the sales staff ended
every sentence in a preposition, would you stay long? Would you
be impressed enough with the business to make a major purchase?
Probably not. For most people, the story is the same with a
haphazard, disorganized, unintelligent website. They won't stay
long, and they won't hand over any money.
Before publishing your site for millions to see, make sure it's
been thoroughly reviewed by someone who knows the language and
knows what a good website should look like. If you have
inventory, make sure you include detailed photos (front and back)
that customers can click on and enlarge. If what you're trying to
sell is a service, be sure to provide testimonials, references,
and links to previous work.
Most mistakes really can be eliminated with just a bit of
caution. Instead of reading quickly through your copy before
posting it, get out a red pen and go through it slowly and
carefully. Then, have someone else do it a second time. When your
credibility is on the line, you can't be too careful.
Meredith Pond is editor and manager http://CheapWriting.com --
part of the DrNunley network! CheapWriting is back with an all-
new look! See our low-cost writing and editing services for
students and business people, including a web site rewriting
package. Need a FREE quote? Visit the site or reach Meredith at
mailto:mere-@drnunley.com
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Send Your Press Release to CUSTOMERS
by Kevin Nunley
http://DrNunley.com
Many firms send press releases to the media to announce a
new business, new products, or to provide tips on a popular
topic.
For even better results, also send your release to customers.
Pay back can be astounding, especially if you send your
releases to customers once per month or once per quarter.
Here's why. Most people constantly hear, see, and read a
tremendous amount of information. By the end of the day,
most can remember a number of stories but can't tell you
where they heard them.
Nine times out of ten a customer will get your press release
and mistakenly remember they read about it in the paper or
saw it on TV. Due to a fluke in human nature, you get
added visibility and credibility.
Make sure your release doesn't read like an ad. It should
even-handedly relay news, developments, or helpful
information.
Email your press release to your customer list and your
newsletter list. Go one step better and send your release to
an opt-in list of targeted prospects (see http://memail.com ,
http://yesmail.com , and http://postmasterdirect.com .)
Need a press release? Kevin will write it for you. You get
the benefit of his 20 years in radio and TV. Kevin KNOWS
what editors are looking for. See http://DrNunley.com
Reach him at kev-@drnunley.com.
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you can imagine at http://DrNunley.com.
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