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DRNUNLEY'S Article Service -- "Don't Get Confused With Spam"
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DrNunley
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May 18, 2005 14:32 PDT
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DRNUNLEY'S ARTICLE SERVICE
Issue # 255
All new articles! Share with a friend.
Subscribe free at http://www.topica.com/lists/drnunley
Meredith Pond, Editor
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "Don't Get Confused With Spam"
2) "Why Isn't Abstinence the Standard?"
3) "Send Your Press Release to CUSTOMERS"
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Don't Get Confused With Spam
by Kevin Nunley
http://DrNunley.com
Most of us who are in business get a ton of spam. I often
clean 100 unsolicited messages out of my mailbox each
morning....and that's a drop in the bucket compared to what
a lot of people get.
Of course, the only way to deal with all this unwanted mail
is to deleted FAST. It's very easy to accidentally delete a
useful or important message by mistake.
This is an especially tough problem if you are the sender.
Your message can get ignored or be mistakenly reported as
spam.
Unless the recipient is very familiar with your email address
or name, avoid subject lines written in ALL CAPS or with
$$$ and >>>>> signs.
I find a lot of people mistake a message as spam if the
subject line talks about earning money or in any way
mentions direct mail.
Always start your message with the recipient's name. Try to
say something specific about the recipient in the first line. "I
just called and talked with Ron in your office" immediately
separates your note from spam.
Your own article establishes you as an expert, someone lots
of people want to buy from! Kevin writes your article, puts
your name in the byline, includes your four line ad at the
end, and sends it to 1,700 ezine editors looking for articles.
It's the most powerful, proven marketing strategy on the
Net. Complete details at http://drnunley.com/copy.asp
Reach Kevin at mailto:kev-@drnunley.com
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stories they cover. We'll write your press release, get your
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Why Isn't Abstinence the Standard?
by Mike Goss
http://www.AbstinenceAmerica.org
Every year it seems like we see more and more problems with
promiscuity among our young people: unplanned pregnancies,
disease, and emotional turmoil that can scar our kids for life.
In fact, sex is often seen as a rite of passage for high school
graduates. Sadly, if you graduate high school these days without
having had sex, you're probably part of the minority.
Everyone talks about educating our kids about safe sex. This
might be valuable information, but does it really have to be this
way? We think we're doing our kids a favor by teaching them
about condoms and birth control, but we still see rising rates of
teenage pregnancies and sexually transmitted diseases.
Instead of preaching about safe sex, why not promote abstinence?
Many educators are of the opinion that teens are going to have
sex, so we'd better teach them how to do so safely. But what if
they really knew about the potential complications, risks, and
problems of pre-marital sex, even if they are careful? Why not
encourage them to be 100% safe by practicing abstinence?
What teens need to know is that sex is not a requirement for a
good time. In fact, the emotional turmoil and risk involved
should be enough to make sex just not worth it when you're so
young. So as parents, is there anything we can do to help?
Well, believe it or not, parents are still the most influential
people in the lives of teenagers. What parents believe and
expect has a huge impact on their decisions. Organizations like
Abstinence America are urging parents to become more proactive in
promoting abstinence, and would like more parents to join
abstinence educators in encouraging kids to consider this
important approach.
When you think about it, abstinence is really the only safe sex
there is. Everyone talks about safe sex, but there really is no
such thing as totally safe sex unless you are married. If you
really want your teens to be safe, don't be afraid to preach
abstinence.
Author Mike Goss is President of Abstinence America. Abstinence
America aims to help parents educate their kids about the dangers
of premarital sex vs. the overwhelming benefits of abstinence
until marriage. Order his new audio CD for parents and teens,
"Safe Sex: Myth or Reality? Sex, Condoms & STD's: What We Now
Know," at http://www.abstinenceamerica.org. Reach Mike at
mailto:in-@abstinenceamerica.org
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Quest for Press: News Release Q & A
by Meredith Pond
http://www.CheapWriting.com
A lot of business people assume that a writing and sending press
release is a totally appropriate form of advertising for their
business, without really giving it much thought. While a press
release can be a very effective tool in the fight for media
attention, there are certain guidelines which should be followed
for best results. For those of you who aren't sure about a press
release or how to get it out there, here are a few popular press
release questions and answers.
Q: Is my product newsworthy enough for a press release to be
effective?
A: Bear this in mind: affiliate programs and business
opportunities that can be found all over the Internet generally
do not make good releases. A press release that isn't truly
newsworthy can end up sounding like a sales pitch, which can do
irreparable damage to your company's image.
Press releases should make an announcement about a new product or
service, an event, or a change in the way a product or service is
marketed. If your company has changed management, released or
upgraded a product, or is staging an important event, you have
material for a good release.
Also, any little-known business or service can make a good
release if it serves the needs of the public in an interesting
way. For example, I just wrote a release for a gentleman who
provides a service that allows homeowners to pay off their
mortgages years sooner, without making larger payments or
refinancing their current loans. With mortgage rates falling and
the real estate market picking up, that kind of material made a
very good release.
So, a story that surrounds current events and peaks public
interest usually makes good release material.
Q: Isn't a press release similar to a sales letter that gets sent
to the media?
A: A clever writer can take almost any subject and turn it into a
press release without sounding like a sales letter. As great a
talent as that is, however, media professionals will easily see
through it. An effective press release doesn't just SOUND
newsworthy, it IS newsworthy. A sales letter in disguise does not
make an effective release.
Above all, keep in mind that the last thing an editor wants to
read is a sales pitch; sending them this kind of material will
only get you blackballed in the media.
Q: How do I get my press release to the media?
A: There are tons of services out there that specialize in
writing and / or sending out press releases. Prices vary, and so
do the results. Most of these services can't give you any
guarantees about the kind of results you'll see, because there
are simply too many factors involved.
These days, however, many or most distribution services use email
to send releases. Email is a fast, reliable, and cost-effective
way to distribute, and gets just as much attention (if not more)
than regular mail. There are also several web sites where you can
post your release for free or at a cost, such as PRWeb.com
and EmailWire.com. Media people often search these sites for
material, but posting your release on these sites just won't
bring the same results as sending it direct.
Q: Who do I send my release to?
A: When sending a release, don't be afraid to think relatively
small. A lot of media people love to get local stories, so don't
overlook mailing your release to publications or media outlets in
your home city or state.
Also, look for publications that specialize in the product or
service you're offering. If your new website is the first to
offer customized window coverings online, try sending your
release to home & garden magazines and design trade publications.
Some distribution services have packages that target a certain
segment of a particular market.
It's always helpful to send your release to general interest
media nationwide, especially if the information in your release
will benefit the public at large. If this is all you send to,
however, remember that your interest may not be as high as if you
had targeted specific areas.
Sending your release to magazines or TV shows who specialize in
pets, for example, may get your retractable leash a higher
percentage of coverage, getting you more bang for your buck.
DrNunley's CheapWriting.com is back with LOWER PRICES and a NEW
LOOK! See Meredith Pond's low-cost writing, editing, and
promotion services for businesses large and small. Reach Meredith
at mailto:mere-@drnunley.com.
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