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DRNUNLEY'S Article Service -- "Send Out a Quiz"
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DrNunley
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May 25, 2005 14:04 PDT
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DRNUNLEY'S ARTICLE SERVICE
Issue # 256
All new articles! Share with a friend.
Subscribe free at http://www.topica.com/lists/drnunley
Meredith Pond, Editor
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "Send Out a Quiz"
2) "Fond of Autoresponders? Write 'Em Right!"
3) "Customers Want it NOW!"
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Send Out a Quiz
by Kevin Nunley
http://DrNunley.com
Sales letters often get low response. That's expected. An
average sales letter may get less than one percent response while
three percent has the sales crew doing back flips.
You can increase the response of your sales letter, email letter,
or web site copy by including a quiz. This is one of the oldest
and most effective tricks around.
Many people simply can't pass up a quiz, especially if it seems
directed to someone just like themselves.
For example, if you are shopping for a VW Bug, you might
enthusiastically respond to quiz that asked:
Why do you think people drive Bug's? A: They enjoy the
maneuverability. B: Bugs remind them of the 60s. C: Bugs make
people look cool.
The point of all this is a quiz gets people involved with your
company. They stop, think, consider, and wind up having a deeper
impression of you and what you sell.
When you work to get prospects more involved with your marketing,
better sales follow.
Kevin's staff of top editors will rewrite, tweak, or add to
your website copy to make it sell. Most customers report
sales JUMP after we work their copy over. See
http://DrNunley.com/webcopy.htm Reach Kevin at
mailto:kev-@drnunley.com.
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Fond of Autoresponders? Write 'Em Right!
by Meredith Pond
http://www.CheapWriting.com
Autoresponders are one of the most popular forms of marketing
today. The reason for this is a simple one: they work. However,
writing a truly effective autoresponder series can frustrating,
even for the professional marketer.
To come up with an effective series of autoresponders without
boring your prospects can be difficult. To help you, here are a
few general tips.
1) In my line of work, I see a lot autoresponders. Most of these
are one to three pages long, which is generally appropriate for a
sales letter. In an autoresponder series, however, keep in mind
that your prospects are going to be reading multiple messages
from you. Try to keep them each down to about a page and spread
the juicy details around a bit. Don't tell them everything at
once.
2) Now let's talk content. You'd be wise to try to give your
autoresponders some continuity so they hang together well. Start
with the basic details of your offer, then gradually reveal more
and more. When you start a letter, rehash (very briefly) what you
told them in your last letter. At the end of each letter, make
sure they stay tuned by enticing them about what they'll find out
next time.
3) A word about hype. It can definitely work if you have the
right audience and the right product. Feel free to use bold
letters, exclamation points, etc., but don't overdo it. The last
thing you need is for your prospects to feel that your message is
being jammed down their throats. In any case, it might be helpful
to use some imagery. Have your prospects imagine how your product
or service can enhance their lives or their business. Use vivid
words, describe feelings or circumstances, and then tell them how
you can help them achieve those things (or how you can help get
them out of where they are right now).
A well-written, well-targeted series of autoresponders can do
wonders for sagging sales. For tips on writing effective copy for
autoresponders, see http://www.drnunley.com/copywriting.htm.
Meredith Pond is editor and manager of DrNunley's NEW AND
IMPROVED http://CheapWriting.com. See the new look and LOWER
PRICES on writing and editing services, including autoresponders.
Reach Meredith at mailto:mere-@drnunley.com
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Customers Want it NOW!
by Kevin Nunley
http://DrNunley.com
It took Internet businesses to figure it out: one of the main
reasons people buy at local stores is they can have the product
NOW.
There is no waiting. You walk out the door with your Gizmo
2000 and start using it immediately. And you don't care if you
had to pay a higher price, state tax, and drove 40 minutes to get
to the store.
If you own a business with a physical location, stress this
immediacy in your advertising.
Meanwhile, Internet businesses are doing everything they can to
boost their ability to deliver quickly. One of the reasons
several large online firms did not show bigger profits last year
was they were investing in this important lesson.
They were busy delivering products faster at no extra charge.
Amazon.com habitually upgrades all orders to Priority Mail.
I find that many packages can be sent Priority Mail for the same
price as slower First Class.
You can also give the image of quick delivery by immediately
emailing a report that relates to the product.
Kevin's staff of top editors will rewrite, tweak, or add to
your website copy to make it sell. Most customers report
sales JUMP after we work their copy over. See
http://DrNunley.com/webcopy.htm Reach Kevin at
mailto:kev-@drnunley.com.
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you can imagine at http://DrNunley.com.
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