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DRNUNLEY'S Article Service -- "What to Know When Buying Newspaper Advertising Sp
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DrNunley
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Jun 15, 2005 13:41 PDT
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DRNUNLEY'S ARTICLE SERVICE
Issue # 259
All new articles! Share with a friend.
Subscribe free at http://www.topica.com/lists/drnunley
Meredith Pond, Editor
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "What to Know When Buying Newspaper Advertising Space"
2) "Keep Driving, Still Save Money at the Pump"
3) "How To Profit As a Web Hosting Reseller"
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What to Know When Buying Newspaper Advertising Space
By Kevin Nunley
http://www.drnunley.com
Almost every home in the US receives a newspaper, which is just
one of the advantages to newspaper advertising. Another advantage
of newspaper advertising is the variety of ad sizes they offer.
Even if you are on a shoestring budget, you can place a series of
small ads without making much of a dent.
To maximize the use of newspaper advertising, here are a few
points to remember:
Newspaper circulation drops on Saturdays and increases on
Sundays, which is also the day a newspaper is read most
thoroughly. So if you want increased exposure for your ad, be
sure to include a Sunday placement.
2. Position is important, so specify in what section you want
your ad to appear. Sometimes there's a surcharge for exact
position...but don't be afraid to pay for it if you need it.
3. Request an outside position for ads that have coupons because
it makes them easier to cut. People won't bend over backward just
to get a coupon.
4. If a newspaper is delivered twice daily (morning/evening), it
often offers "combination" rates or discounts for advertising in
both papers. Because you can reach more readers, this kind of
advertising may be something to consider.
Kevin Nunley provides sizzling sales letters, affordable
promotion packages, and lots of free marketing advice. See his
10,000 free marketing tips at http://DrNunley.com Reach Kevin at
kev-@drnunley.com or 603-249-9519.
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Keep Driving, Still Save Money at the Pump
by Michael Avants
http://www.saveongasoline.net
As you've probably noticed, the average price for gasoline has
come down a few cents in recent weeks. This is good for all of
us, but gas prices are still much higher than they were just a
year ago. With the unpredictable nature of the oil market and
refining costs, you never know how high prices will be even a few
weeks down the road. Thus, drivers need to do whatever they can
to get the best mileage possible from every gallon of gas.
Aside from walking, biking, or using public transportation, there
are many things drivers can do to make their gas dollars go
further, including the use of fuel catalysts.
Fuel catalysts have been used successfully for years by thousands
of people, as well as city governments, large trucking lines,
railroads, farming, and boating companies. Catalysts improve gas
mileage and even lessen day-to-day stress on your engine.
In studies, some fuel catalysts resulted in up to a 35% increase
in gas mileage, and that can save a lot of money. Catalysts have
also been found to reduced engine wear and tear by up to 80%, and
increase horsepower and performance in all gas engines. Owners
of diesel engines could see a 20% boost in power, and all users
see a 50-80 % reduction in polluting emissions.
Fuel catalysts allow your engine to run cooler, leaving much less
harmful black carbon residue in your engine. This can
dramatically prolong engine life and reduce maintenance costs.
To use a fuel catalyst, all a driver has to do is add it to their
gasoline. They work well in all gas engines, including cars and
trucks, diesels, motorcycles, tractors, lawn mowers, and even gas
generators. Using a gasoline catalyst will not void vehicle
warranties.
So if you're looking to save a few (or several) bucks at the gas
pump, consider using a fuel catalyst. They're economical for
you, better for your car, and help protect our environment.
Author Michael Avants is a distributor of EnviroMax Plus, a fuel
catalyst proven to increase gas mileage up to 35% , reduce
harmful emissions, and decrease engine wear by up to 80%. Those
who wish to purchase or distribute EnviroMax Plus should visit
http://www.saveongasoline.net.
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How To Profit As a Web Hosting Reseller
by Tom Mulkern
http://ValueReseller.com
Web Hosting has gone through a lot of changes over the past few
years. After the "tech wreck" of 2000-2001, most of the surviving
hosting providers can now project solid growth over the next few
years. As the Internet comes into its own as a marketing medium,
prospects for Hosting Service Providers (HSP's) are very bright
indeed.
The latest projection for the hosting business, IDC's U.S. Web
Hosting Services Market Forecast, projects a compounded annual
growth rate of roughly 40% from 2004 through 2008. The most
exciting area of growth is the SME market (small to medium sized
businesses with 1 to 99 employees).
This is where you come in!
The small business market is projected to grow to 8 million
businesses by the year 2006. Small businesses generally like to
outsource because they don't have huge, in-house IT departments.
Of the millions of small businesses around the world today, the
majority still do not have any kind of meaningful web presence
(their own domain name, domain email, and a quality web design
and development plan). Of those that do, many are unhappy with
their current provider and are open to switching if they will
save money or receive a better service.
Whether you plan to bundle web hosting in with other services
(such as Web Design, Internet Access, Networking, or IT
consulting), or focus just on web hosting services, there is a
lot of money to be made in the hosting market. The great thing
about web hosting is it provides a residual income base that
is always growing.
Take a look at the following chart to see the long-term potential
of building small and medium-sized web hosting portfolios...
Small Hosting Portfolio (10 accounts per month):
Average Annual Number
Year Revenue Per Account of accounts Total Revenue
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Year 1 $300 100 $30,000
Year 2 $300 200 $60,000
Year 3 $300 300 $90,000
Year 4 $300 400 $120,000
Medium Hosting Portfolio (30 accounts per month):
Average Annual Number
Year Revenue Per Account of accounts Total Revenue
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Year 1 $300 350 $105,000
Year 2 $300 720 $216,000
Year 3 $300 1080 $324,000
Year 4 $300 1440 $432,000
I'll let you work the numbers for a "large" hosting portfolio :-)
Keep in mind that if you select a Private Label host and sell
accounts under your own brand, this is also an asset that you can
sell to a larger company someday.
As you can see, the long term potential is enormous. With recent
advances in technology, such as the H-Sphere Hosting Automation
System we use at ValueReseller, anyone can get into the hosting
business for a small investment.
However, keep in mind that the quality of your website, the
quality of your marketing, and the way you position your offer
will ultimately determine your success. Many small web hosts are
finding success offering services to their existing client base
and/or targeting small niche markets that they know well.
Tom Mulkern is the CEO of ValueReseller.com, a Private Label
hosting provider offering the world's first "multi-platform"
hosting reseller system. If you would like to offer world-class
web hosting services under your own brand please visit:
http://valuereseller.com
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you can imagine at http://DrNunley.com.
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We're at: 54 Ponemah Rd. Amherst NH 03031
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