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DRNUNLEY'S Article Service -- "Making Billboards Work"
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DrNunley
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Jul 13, 2005 12:42 PDT
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DRNUNLEY'S ARTICLE SERVICE
Issue # 263
All new articles! Share with a friend.
Subscribe free at http://www.topica.com/lists/drnunley
Meredith Pond, Editor
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "Making Billboards Work"
2) "Earn Trust With Profiles"
3) "Site Visitors Not Buying? Make Things Easier On Them!"
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Making Billboards Work
by Kevin Nunley
http://DrNunley.com
Billboard advertising works best when combined with other
marketing strategies. For the most part billboards are used as
reminder advertising, but sometimes they can lead directly to
sales. For example, when you put "next exit" or "2 miles ahead"
on your billboard, your sales could increase dramatically.
Most of the time, you can't buy just one billboard. Usually
you've got to rent ten to twenty billboards at once. Some will
be in good locations, while others are definite losers.
To decide whether or not it would be profitable for you to have a
billboard, find out how many cars pass the billboard site each
day. Billboard firms have this data on hand. Billboard
advertising is best if you have a business that will have an
instant appeal to motorists.
When planning your billboard, try not to use more than six words.
Remember that people are driving quickly by and only have time to
glance at your sign. Keep it simple. Use one large graphic for
the focus, and make sure that the type is clear and the words are
large.
Try testing a billboard for a month or two. If nothing happens,
at least you're not out of that much money.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive Five Package
promotion deal now 75% off http://drnunley.com/123.asp
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Earn Trust With Profiles
by Kevin Nunley
http://DrNunley.com
More often than not, when somebody says they aren't getting
sales from their website, the problem is trust. Visitors
to their site simply don't have enough trust to place an
order.
The Net is a big place, with over a billion websites.
Anyone can whip together some HTML and graphics and put up
a site that looks like an industry leader. Yet you can't
get a good look at the owner or shake hands with the
manager. You can't even eyeball the building and gander at
the cars in the employee parking lot.
It is important to build as much trust as you can with
visitors to your site. One great way to do this is by
providing profiles of the key people on your site.
Have an area where visitors can meet you, your staff, the
writers who contribute to your site, the experts who help
you, and anyone else who plays an important role in what
you do.
Tell a bit about the person: why they are qualified, what
awards or training they have achieved, good things other
people say about them, and a few human elements (listing a
hobby or two can make a person seem more real).
Discussion boards and chat rooms have used this technique
for years. It helps people who are new to the group become
comfortable with the key players. Discussion board
supervisors discovered putting up profiles got newbies to
settle in and start participating much faster.
You can use this tool to put visitors at ease and start to
increase your sales.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive Five Package
promotion deal now 75% off http://drnunley.com/123.asp
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Site Visitors Not Buying? Make Things Easier On Them!
by Meredith Pond
http://www.CheapWriting.com
It's no secret that the society we live in today likes to take
the easy road. We come up with inventions and spend billions of
dollars a year on things that make life easier for us: cars,
appliances, computers, gadgets... you name it, we've probably
bought it.
People have made billions of dollars making things easier for the
public at large. So, why can't you enhance your bottom line the
same way? If you want people to be attracted enough to your
business to actually place an order, you've got to make it easier
for them to use you instead of the competition.
So how do you make things easier for your potential customers?
First of all, if you don't already take credit cards, start now.
Research shows that business who allow online credit card
transactions do far more business than those who don't. You'll
most likely have to pay for a merchant account, but it's
definitely worth it because your sales volume will increase by
leaps and bounds. If you're not ready for that or really can't
afford it, try using a service like Paypal. Anyone with an
account (and a LOT of people have them) can use their credit card
or even their bank account to send you money via email.
Next, you know how much people hate paperwork. If your business
requires people to provide extensive documentation or fill out
lots of forms just to place an order, try drastically reducing or
eliminating that paperwork altogether. If you can't do that, at
least let customers fill out forms online or allow them to give
you the information over the phone.
Now, everyone knows that buying products and services costs
money. But if you can charge people less for your products,
reduce your fees, or offer a few freebies, you're definitely
making it easier on people to buy. After all, what's easier than
saving money?
The bottom line? When given the choice, people will almost always
take the easier route. If you can be that route, you'll become
busier than you ever dreamed you'd be.
Meredith Pond and her team of top writers help you increase
profits without working harder. See Meredith's editing services,
advertising packages, and free business ideas at
http://CheapWriting.com Reach her at
mailto:mere-@drnunley.com.
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**Get more articles from all our BACK ISSUES of DrNunley's
Article Service at http://topica.com/lists/drnunley/read.
**See hundreds of articles you can use NOW on every topic
you can imagine at http://DrNunley.com.
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We're at: 54 Ponemah Rd. Amherst NH 03031
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