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DRNUNLEY'S Article Service -- "How to Introduce a New Product or Service"
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DrNunley
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Jul 20, 2005 13:03 PDT
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DRNUNLEY'S ARTICLE SERVICE
Issue # 264
All new articles! Share with a friend.
Subscribe free at http://www.topica.com/lists/drnunley
Meredith Pond, Editor
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "How to Introduce a New Product or Service"
2) "Customers Miss Customer Service"
3) "Sales Letters For Success"
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How to Introduce a New Product or Service
by Kevin Nunley
http://DrNunley.com
Nothing boosts sales faster than effectively introducing a
great new product or service. If you do it right, the move can
stir up excitement and sales for months to come.
1. Point your marketing to prospects who are sitting on the
fence. Don't worry about people who you know will be
jumping up and down to buy your new product the moment
it comes out. Also don't waste time on those who have zero
interest. Instead, go after that huge and fascinating audience
that could fall in love with your new offer if only they were
told why they should.
2. Show confidence and enthusiasm in what makes your
product or service an improvement over what customers have
been buying.
3. Use quotes from the first few people who venture to buy.
Also try to line up testimonials from known industry insiders
who can show your product is accepted by people in your
field.
4. Finally, spend half your marketing budget in the first
three months. You want to send off your new development
with plenty of marketing. Then spend 50 percent of your
budget keeping your marketing visible for the rest of the
year.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. Get Kevin's massive 75% off Four Packages in
One promotion deal at http://drnunley.com/123.asp Reach Kevin at
mailto:kev-@DrNunley.com
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Customers Miss Customer Service
by Kevin Nunley
http://DrNunley.com
It turns out that most of us are probably focusing too much
on the quality of our product. One major study shows most
customers aren't experts in your field. While they want good
stuff, they usually can't tell the difference between an
excellent product and a good product.
All the time and money we're spending taking out service
from good to excellent may be wasted in the minds of many
customers.
Instead, people want customer service. Consumers are
putting tremendous value on being treated well. They want
someone to answer their questions and resolve problems
after the purchase.
Oddly, the great majority of businesses aren't providing this
level of customer service. And people resent it.
Bottom line: move ahead of your competitors fast by
offering expert, caring, prompt help for customers and
prospects.
Get Kevin's massive 75% off Four Packages in One promotion deal
at http://drnunley.com/123.asp Reach Kevin at
mailto:kev-@DrNunley.com
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Sales Letters For Success
by Meredith Pond
http://www.CheapWriting.com
Sales letters are one of the most popular forms of advertising
today, and have been for some time. The reason for this is
simple: they work. However, with no pure form and no specific
requirements for format, length, etc., writing a truly effective
sales letter can be a daunting task for even the most seasoned
marketing professional.
To come up with a sales letter that sizzles without turning your
prospects off, there are a few general rules you'd be wise to
follow.
First, let's talk about length. In my line of work, I see a lot
of sales letters. Most of these are one to three pages long,
which is generally appropriate for a sales letter. Just the other
day, however, I got a call from a man who wanted to know
how much I would charge him to edit his sales letter, complaining
that he just wasn't getting the results he wanted. When I asked
him how long the letter was, he replied, "it's about twelve
pages." Twelve pages!! Would you want to be pitched to for twelve
whole pages? Yuck!
When you sit down to write your sales letter, ask yourself how
much patience you have when reading something of this nature.
Would you get bored, even angry, if someone expected you to keep
reading their sales letter for five pages? Three pages? When
writing your letter, be mindful of your target audience and their
schedules. If your prospects are unlikely to have more than five
or ten minutes to devote to your sales pitch, try stick to one
page.
Now let's talk hype. Most of the sales letters I've come across
are full of hype, because that's what the customer wants. Hype
can be effective or ineffective, depending on your business and
the kind of people you're trying to sell to. If you're selling an
MLM business opportunity, hype can work well. On the other
hand, if your intended audience consists of savvy, experienced
business people, you'll probably do better with a brief
introduction followed by an explanation of what your product or
service can do for their business.
In either case, be careful about using too much bold type or
screaming your message at customers. Putting important points in
bold type or caps can be an effective marketing tool, but only
when used in moderation. Exclamation points can also be helpful,
but use them sparingly. When reading back through your letter,
pay attention to the tone. If you feel you're being yelled at,
tone it down a bit.
A well-written, well-targeted sales letter can do wonders for
sagging sales. For tips on writing effective sales letters, see
http://www.drnunley.com/copywriting.htm.
Meredith Pond owner/manager of http://CheapWriting.com. See her
low-cost writing and editing services for YOUR business,
including website re-writing and super sales letters. Reach
Meredith at mailto:mere-@drnunley.com.
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**Get more articles from all our BACK ISSUES of DrNunley's
Article Service at http://topica.com/lists/drnunley/read.
**See hundreds of articles you can use NOW on every topic
you can imagine at http://DrNunley.com.
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