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DRNUNLEY'S Article Service -- "Produce Your Own TV Commercial"
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DrNunley
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Aug 10, 2005 13:29 PDT
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DRNUNLEY'S ARTICLE SERVICE
Issue # 267
All new articles! Share with a friend.
Subscribe free at http://www.topica.com/lists/drnunley
Meredith Pond, Editor
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "Produce Your Own TV Commercial"
2) "Power Promotion With Low-Cost Classified Ads"
3) "Creative Ways to Make Your Press Release Work"
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Produce Your Own TV Commercial
by Kevin Nunley
http://DrNunley.com
Most TV commercials are pricey. A simple TV ad package in
prime time or in the late night news can run into the tens
of thousands of dollars. Get less expensive ads at off-
prime times and on popular cable channels.
One major expense of doing a TV ad campaign is getting your
commercial produced. It's not unusual for network TV spots
to cost $250,000 just for the production.
Your local TV spots don't have to be nearly so expensive.
If you follow some simple guidelines, your production will
flow quickly keeping per-hour costs down.
Keep costs down by having a professional announcer talk
about your business over moving and still shots of your
store, product, or service. This kind of production
doesn't require microphones, often one of the most time
consuming aspects of TV production. Get a local radio
personality to do the voiceover. Most charge $60 to $100
for this service.
Shooting outdoors is always much faster and less involved
than doing indoor shots where everything from lighting to
the set has to be carefully staged.
Using actors generally requires a bigger, more expensive
production. You can include a short segment with a spokesperson
and get much the same effect at lower cost.
Build sales fast with Kevin's massive Five Package
promotion deal now 75% off for a limited time to anyone
reading this article. See http://drnunley.com/123.asp
Get thousands and millions of interested eyeballs
focused on YOU. Reach Kevin at mailto:kev-@drnunley.com
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* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Fast Ad King writes your POWERFUL classified ad FAST for just
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Power Promotion With Low-Cost Classified Ads
by Kevin Nunley
http://www.DrNunley.com
Classified ads are the world's number one cheap way to advertise.
They cost just a fraction of a large print ad, not to mention
that you can get your classified ad in everything from an email
newsletter to USA Today.
Most classified ads are either hard to understand or not terribly
exciting. To get sales, you need people to immediately understand
your offer. You also need to build a bit of an emotional fire
under them.
Start each sentence with an action word. Get this.., Save now...,
Click to...
Make your sentences as short as possible. Incomplete sentences
are ok. Two words. Fine. This fills your ad with energy and
builds excitement. Classifieds can also use commonly understood
abbreviations. Try to paint a picture of a better or more stress-
free life. Mention a specific offer with a price for better
results.
When possible, include a quote from a past customer. People
believe other customers before they believe you. It's human
nature.
Newspapers and magazines are great places to put your
classifieds, but keep in mind that more and more people are using
the Internet everyday, and racking up those online hours.
Classifieds Online
There are thousands of places to use classified ads on the
Internet. From free ad sites like Yahoo's, to paid classified
sites like AOL's Classifieds Plus, to ezines with thousands of
readers. So how do you go about writing a great classified ad for
the Internet?
Online ad sites usually require a subject line. It needs to serve
as your attention-getting headline. If the subject line doesn't
grab `em, people will never see the rest of your ad.
Start your headline with the word FREE or with an action word
like EARN, PROFIT, RELAX, or FEEL. Some situations let you indent
a few spaces so your subject line stands out from the others. You
can also start with *** or $$$ to get attention in a long list of
subject lines.
Ezine ads usually don't have headlines. It is common to
capitalize the first two or three words to serve as a kind of
headline to get attention and pull people into the ad. For
example:
EARN PROFITS while you relax and feel better.
Tabloid Classifieds
Another great place for classifieds in is mail order tabloids.
There are thousands of entrepreneurs who make full or part-time
income with a small mail order business. Many of these folks live
in rural areas where the quality of life is high but there are
limited opportunities for making money. The mail order industry
offers them a way to sell to customers outside their home town.
An entire industry has grown up around home-based mail order
businesses. Mail order tabloids are inexpensive publications that
go to hundreds or thousands of people, most of whom run small
mail order businesses. Tabloids are a good low-cost way to
advertise products and services to entrepreneurs who prefer to
buy things at a distance.
Classifieds and one-inch display ads start at just a dollar or
two. Some good publications to check out are Chuck's Mail Order
News http://www.homebucks.com/cmno.html , JackPot
http://www.JackPotMall.com and Spare Time
http://www.spare-time.com .
You can also write short articles for these publications
including your ad at the bottom of the article. I have my
articles mailed out each month to a list of 100 print tabloids
(and will be happy to include your article or press release for
$15 per page). This is great free advertising if your business
sells via mail or on the Internet.
Think Classified ads don't work? I knew a guy who marketed his
self-published book with classified ads. He started out with an
ad in one magazine. When he had made his money back, he put an ad
in more magazines until you couldn't look through a newsstand
without seeing his ad. He built a great retirement for himself,
and all through the use of classifieds. That's easy marketing!
See Kevin's classified ad deals at http://drnunley.com/drnad.htm
We write classified ads at http://cheapwriting.com/ads.htm
Kevin Nunley provides marketing advice and copywriting. See his
10,000 marketing ideas and popular promotion packages at
http://DrNunley.com Reach Kevin at kev-@drnunley.com or
603-249-9519.
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Creative Ways to Make Your Press Release Work: Email Strategies
to Get Thousands in Free Media Publicity
By Dr. Kevin Nunley
http://www.drnunley.com
Never before has there been so MUCH media. Internet, cable,
satellite, and new low-power TV add to the already staggering
number of radio stations, newspapers, and magazines.
Competition is intense. Each year there is more pressure on
editors and producers to find fresh stories and interesting
information to satisfy their audiences. This is good news for
you.
If you have expert tips to share, an interesting new product or
service to announce, or even a controversial opinion, many in the
media will spread your news to their listeners, readers, and
viewers. You get free publicity money can't buy when you help
media folks get the fresh content they constantly need.
Editors are often swamped with press releases--bag loads arrive
by mail, spill out of the fax machine, and fill up their email.
Use these five strategies to get noticed and get your press
release used.
1. Email is instantaneous. Constantly scan the headlines for a
popular story or topic that you can relate your business to. Get
your release to editors ASAP while the topic is still hot. Right
after an important story breaks, media looks for related stories
to keep the topic in front of their audiences.
You can email press releases to media inexpensively using a good
media contact guide or database. We've had luck using the fine
media guide at gebbie.com and the press release program available
from media-magnet.com. Most guides divide media into a number of
categories: radio, TV, daily newspapers, weekly newspapers, and
magazines.
2. Target general interest media. It's important to send your
release to the kind of media that will be interested in it. It's
safe to send just about any release to the general interest
media: radio, TV, newspapers, and general business and news
magazines.
Sending your release to everyone on the list will fill your mail
box with angry replies from editors. Once we got a stern reply
from the editor of "Soil and Conservation Monthly" after we
accidentally sent him a release on 900 numbers.
3. Write your release to appeal to radio. The vast majority of
major media outlets in North America are radio stations. Most
cities have one or two major newspapers and a handful of TV
stations, but they often have 15 to 30 radio stations.
Radio overwhelmingly uses locally produced programming that has
to be produced daily every day of the year. Since most radio
stations are designed to entertain, they gobble up any story that
is funny, sad, thought provoking, or pertains to a fashionable
topic.
Be sure to include your telephone number and offer to be
available to do a live on-air interview.
4. Write a press release filled with your expert tips. It's ok
for it to be a bit of a how-to article. Editors will use it if
the information is helpful to people in their audience.
If you are an accountant, announce a free checklist available to
small businesses. Include your free tips in the press release. A
web designer can provide ideas on how to make a businesses' site
sell. A daycare provider can lend some ideas on how to keep
children entertained.
5. You will also want to choose some addresses from a list of
magazines and newsletters that relate closely to your industry.
Often these industry publications are easiest to get into and
will give your business a greater amount of publicity. Things
that seem like no big deal to a daily newspaper can be big news
to a magazine or newsletter in your industry.
Watch for the same email addresses to show up multiple times on
directory lists. If you're not careful, you can end up sending
two, four, even eight copies of your release to the same media
person.
Media companies often have one person who collects press releases
for several stations or publications that operate within the same
company or building. A single person can be listed as the contact
for two to eight media outlets.
You can avoid the multiple-copies problem by alphabetizing your
email list. It's easy to spot duplicates of the same address.
Occasionally you will hear from a media representative that
thinks small businesses shouldn't send them a release. In a media
world that is increasingly dominated by mega-corporations, some
media people start thinking of one and two-persons businesses as
insignificant.
I would argue that America's rich selection of media is only
possible because of the First Amendment which allows a free press
and freedom of speech. It is your freedom to express ideas to
media that guarantees the existence of media. It's also important
not to abuse this freedom. Use your access to media wisely.
Kevin Nunley provides marketing advice and copy writing for
businesses and organizations. See his full-service press release
package at http://DrNunley.com/. Reach him at kev-@drnunley.com
or 603-249-9519.
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