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DrNUNLEY'S Article Service "Sell a Service"
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Kevin Nunley
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Nov 02, 2005 06:05 PST
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DRNUNLEY'S ARTICLE SERVICE
Issue # 273
All new articles! Share with a friend.
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "Sell a Service Online -- Fastest Way to Profits"
2) "Kosher Food Popular With Health Conscious Of All Faiths"
3) "Watch Out! Copy Mistakes are Sinking Your Site"
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Want to Make Money Online? Market a Service to
Businesses.
By Kevin Nunley
http://DrNunley.com
Don walked across the street from his house to mine to
announce he had finally retired. "But I'm not ready for the
golf course," he said. "I want to make a living on the
Internet. What can I sell?"
This is a question many of us struggle with as we see
money, freedom, and a bright future for those who manage
to find their niche online. You may have tried to sell
something from the Internet only to find it is difficult to get
visitors to your web site and even harder to get them to buy.
The biggest hurdle is simple: most folks are trying to sell
products to consumers. That's not where the money is. It
is a more daunting task than most realize.
Only one percent of retail sales happens on the Internet.
Even though selling to consumers should be gargantuan
one day, we have a long way to go before the majority of
people are placing orders the Internet way.
Instead, sell something to businesses. While consumer
sales amounted to many billion last year, business-to-
business purchases vaulted to a whopping ten times that much.
Clearly, if you want the easiest path to tapping into the
landslide of Internet cash, sell a product or service needed
by business.
So, you say, I should sell a product to businesses? Not
exactly. Most products need to be sold in large volumes by
many distributors before they turn a profit. Chances are the
product you sell is also being pushed by hundreds or
thousands of other affiliates. In the end, many business
buyers will simply click to the main corporate site to make
their purchase.
Your best bet for starting a small Internet business and
earning a living online is to sell a service to businesses.
Unlike products, it is hard to mass produce a service. Most
service providers find their competition is relatively thin.
This is especially true if you provide a very specialized
service or do your job in a particular way that is hard to
duplicate. Because services require time spent by an
experienced expert, rates can be high, especially for
business customers.
But I'm not an expert in anything people on the Internet
would want to buy, you exclaim. Not true.
Sit down with a pen and jot down all the things bosses have
paid you for during your work career. Add to your list
things you have done on your own time that friends,
neighbors, or co-workers have felt were valuable.
Which of these things could be sold on the Internet? If you
kept books for a business with twenty employees, you can
sell your bookkeeping service to the vast number of small
Internet businesses who don't have the time or expertise to
manage their growing firm.
If you produced your church newsletter for several years,
your desktop publishing and editing skills could fill the hot
demand for people who can write and publish e-messaging
campaigns, web sites, and print newsletters. Best of all, a
writer/editor deals in pure information which is easiest and
cheapest to deliver over the Internet.
My neighbor Don decided his skills from a career in law
enforcement would be hard to sell on the Internet. But he
knew lots of things businesses needed and he had a list of
town residents who could fill those needs.
If you don't readily have a service you can sell to business,
find someone who does. Many in-demand people don't
know how to market themselves on the Internet or haven't
the time to try. Represent their service online and take a
commission for each sale.
Put up your own web site with some articles business
customers will find helpful. They can do double duty,
showing you know plenty about your line of work.
Post testimonials from satisfied customers or other experts
in your industry. To get full impact, be sure to list the
person's full name and the name of their business or city
they live in.
Offer to send customers and prospects a monthly update via
email. Include brief updates on important developments in
the industry. Mix in three line ads promoting your service.
Selling a service to business is your least-expensive way to
get started making money online. It is also the quickest
way to tap into the huge amounts of money traveling from
business to business.
Puzzled about earning a profit on the Internet? Get your
FREE subscription to Kevin Nunley's e-zine "DrNunley's
Marketing Tips" at http://DrNunley.com Kevin has been
helping people just like you make money online since
1996 with copywriting, promotion packages, and marketing
advice. Reach Kevin at mailto:kev-@drnunley.com.
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Kosher Food Popular With Health Conscious Of All Faiths
by Miklos Margaretten
http://www.BestKosherFood.com
Until recently, it was close to impossible for the kosher or
health conscious traveler to keep his religious or healthy
meals while in transit. Now developments in the kosher
food industry are making this challenge much easier.
The health conscious and dieters are finding Kosher food is better
for you and offers a very wide range of items and dishes, and
this trend is spreading rapidly.
Keeping kosher means following dietary laws handed down through
the centuries among the Jewish faithful. Kosher has its roots in
the Old Testament. Kosher laws are generally more strict than U.S.
Department of Agriculture (USDA) standards.
Religious inspectors also rule out sick or injured animals that
would be normally be accepted in non-Kosher markets.
In our modern world where most animals are often treated roughly,
keeping Kosher means eating a much healthier grade of meat.
Kosher tradition features a major group of foods known as Parve.
Parve includes a huge variety of fruits, vegetables, and grains
in their natural, unprocessed state. This is exactly what many
people who are trying to eat a healthier, low-fat, high-fiber
diet are looking for.
These days Kosher food is widely available and often can be
ordered pre-packaged via the Internet or mail. This makes a
perfect option for anyone who wants to try Kosher, eat Kosher
occasionally, or needs a stash of good Kosher meals when
traveling.
Options include a wide variety of vegetables and salads along
with meat, chicken, and fish dinners. Also available are salt-
free meals and veggie dinners for people with special dietary
needs. You can chose from menu items with traditional Jewish
names to items that might seem to come from your average
neighborhood restaurant. The difference is that everything is
prepared with very high Kosher standards for ingredients and
preparation.
People everywhere are starting to view Kosher certification as a
mark of a food's superior quality, cleanliness, and
healthfulness.
Miklos Margaretten is the owner of Kosher Meals To Go in New York.
His site features a very wide variety of fine Kosher meals
specially insulated double-wrapped packages that can be ordered
by anyone, including travelers and people on the go. The meals do
not contain "MSG". You can have your delicious home style meals
shipped to your destination before you arrive. They ship anywhere
in the US. Great for College students, singles, Hotels & country
club managers that have a kosher function coming up. See
http://www.bestkosherfood.com Now you can enjoy a Kosher
diet without interrupting your life!
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Watch Out! Copy Mistakes are Sinking Your Site
by Janet Gratz
http://www.ProofYourCopy.com
No matter how well you write, or even if you have a professional
writer create your web site copy, you're going to have errors.
Misspelled words, awkward sentences, phrases that don't make
sense, and words that are used incorrectly run rampant through
many sites. And it's no wonder. Writing well is hard work. Even
a good writer will be too close to the copy and won't see ALL their
mistakes, even when re-reading the copy carefully.
Mistakes in your copy can sink your web site. The online
audience who accounts for most of your customers are a rather
literate group of people. Studies show a large percentage have a
good knowledge of spelling and punctuation. If they find your
copy has several errors in it, prospects will figure you do
sloppy work.
The solution is simple. Get a proof reader to carefully check
your copy. You can enlist the help of a friend who has a sharp
eye for spelling and punctuation. Better yet, get a professional
proof reader to read your copy. Proof reading is almost always
affordable and the investment will pay off big time in avoided
embarrassment and missed sales.
Don't get too comfortable with spell checkers. Many have limited
numbers of words they recognize, and will skip past some
misspelled words. One of the most common problems is that a
spell checker can't help you if you use the WRONG word.
Don't feel like I'm picking on you. I worked in the TV and
movie industries for many years. I can tell
you from personal experience that even Hollywood's writers
struggle with typos and other errors in their copy. None would
dream of turning in a script without first having a
capable proof reader go through their drafts and revisions.
Janet Gratz is founder of http://www.ProofYourCopy.com. She can proof
and edit your web site, ebook, sales letters, and more -- all at
very affordable rates. Reach Janet at jan-@proofyourcopy.com or
818-901-0035.
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Kevin Nunley writes your one page article, puts your 5 line
ad at the end, then sends it to 35,000 ezine and website
publishers looking for articles. Great for promoting your
business AND for getting listed higher on search engines
(through lots of links to your site.) See Kevin's
Ezine Article deal for $299 at http://drnunley.com/copy.asp
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