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DrNUNLEY's Article Service "7 Effective Autoresponder Messages"
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Kevin Nunley
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Dec 07, 2005 08:03 PST
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DRNUNLEY'S ARTICLE SERVICE
Issue # 274
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These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
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**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "A Simple Way To Create 7 Effective Autoresponder Messages"
2) "When Your Product Makes People Feel Great, You Make Money!"
3) "Why Shopping Online Will Be BIG This Holiday Season"
4) "Get Affordable--even FREE--Targeted Advertising in Magazines"
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A Simple Way To Create 7 Effective Autoresponder Messages
by Kevin Nunley
Email is the Net's most powerful marketing tool. And
autoresponders are the best idea yet for marketing with email.
There is an old saying that the first ad rarely sells. You have
to put your product, service, or idea in front of a prospect
several times before she buys.
Autoresponders are designed specifically to get your message back
to the same prospect over and over. That's why most
autoresponder packages come in groups of 7 messages--from the 7
message marketing rule that has been the rule in advertising
since our grandparents were in diapers.
But what do you say in your 7 messages? We've written
autoresponder series for hundreds of customers. Here is one
method that always works.
This method is called REMIND 'EM. People don't read your sales
letter as carefully as you think. They tend to skim. They read
the first message, but miss the second and third message. The
prospect may not tune in again until message five. It's so easy
for people to completely miss your main points intended to lead to
a sale.
It's important to *repeat* your main message over and over. Say
it once, twice, three times in your first message. Say your main
message in a different way in the second message. Re-cap your
main point again in the third message. That way, people who
aren't paying attention still get your important ideas.
Here's an example of how the "remind 'em" formula works for a 7
letter series promoting personal security products.
Message (1) The world is a dangerous place. You need new innovative
security products to insure your protection.
Message (2) More details on how and why the world is a dangerous place.
List places or situations that are especially threatening.
Message (3) Recap how the world is a dangerous place. Give more details
on the key new security products that have come out.
Now start the middle section of messages. Note how they become
more instructional telling people how to use the products.
Message (4) Protect yourself from the dangerous world with Product A.
Here's how to use Product A. Here's why you would use it.
Here's where to use it.
Message (5) Protect yourself with Product B. Here's how to use it.
Here's what happy customers say about it. Tell a hair raising
story of how Product B saved a customer's life.
Now comes the wrap-up and reminder, especially important for
people who never got around to reading your earlier messages.
Message (6) Go back to your main sales letter used in numbers 1 and 2.
Start all over reviewing your main points and highlighting your
most popular products.
Message (7) This is the final follow-up email. I usually have it come
two weeks to one month after message 6. It's designed to scoop
up all the people who weren't ready to buy in the beginning, but
may be ready to buy now.
It can start with "For the past few weeks I've been sending you
important information about how to protect yourself in threatening
situations. I know you are busy and may not have had time to
consider how these products could improve your life and
confidence." At that point, you again review your main points.
Repetition is the key to advertising success. Find creative ways
to keep the main message going week after week and you will have
as many customers as you can handle. Busy prospects simply need
time for your message to sink in. As we used to say when I
worked in media, it's just when you and your staff are sick to
death of a commercial that the audience is just beginning to
notice it.
Kevin Nunley writes autoresponder messages that get results. See
his quality, affordable writing packages at http://DrNunley.com
Reach Kevin at mailto:kev-@drnunley.com
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When Your Product Makes People Feel Great, You Make Money!
by Monique George
http://www.richongoji.com
We've all heard about the importance of offering a product or
service that is a good value. The better the value, the more
sales you will make and the more money you will earn.
Sometimes good value can be based on a low price, or finding an
otherwise hard-to-find product or service. Good value can have
more to do with customer service or service after the sale.
But how about this one: the best value comes from a product or
service that makes you FEEL good. Think about it for a minute.
McDonalds and Burger King became restaurant giants not so much
because they produced food at low prices, but because customers
felt good when they ate there. Those companies earned some of
the largest fortunes in the world based on the simple principle
that millions of people had a good time and really enjoyed
themselves when they visited their restaurants.
There are a lot of products or services that provide a good
value, but the ones that make us FEEL GOOD are the ones we'll buy
time and time again.
When you search for a new business opportunity or new product or
service to sell, consider how the product makes people feel.
Does it give them a energetic lift? Does it boost their spirits?
Do they feel good after using your product or service?
Answer "yes" to those things, and you're well on your way to
earning nice, consistent profits.
Also make sure your product or service is unique. Yes, there may
be other products in the same category, but make sure yours is
different from the others in important ways. It can me more
potent, more powerful, less expensive, more natural, or a host of
other positive factors.
Emotion is probably the most effective factor in marketing. Sell
a product or service that affects customers' health, mood, and
general well being and you'll have a winner.
Monique George represents Himalayan Gogi Juice, the ultra-natural
product that makes people FEEL GREAT! See the business
opportunity at http://www.RichOnGoji.com Catch the exiting
presentation at http://www.richongoji.com/pres.htm
Reach Monique at mrsmyg-@yahoo.com
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Why Shopping Online Will Be BIG This Holiday Season
by Sharon Isaac
http://www.mystore.vstoremarket.com
Traditionally, the December holiday season is the most important
part of the year for many businesses, especially those in retail.
But so far, predictions aren't that rosy for this year's profits.
High gas prices, high cost of living, and low consumer
confidence are expected to put a damper on the holiday shopping
plans for many.
But that's not entirely true for everyone. You can expect online
shopping to be bigger than ever. Why? Let me outline a few
reasons why online retail sites like Amazon, to small home-based
operations will be raking in the cash in the weeks ahead.
1. Very few are going to blow off the holidays, even if funds are
low. And most people will buy cheaper gifts rather than cross
some loved ones off their shopping list. When people don't have
a lot of disposable cash, they look for low prices. Suddenly
bargain hunting becomes the order of the day.
Expect masses of North Americans to flock to online retail sites
in ever greater numbers. The super-low overhead of online retail
allows sites to offer wide selection at the lowest prices on
Earth. After a decade of Internet shopping, millions of people
are now fully aware of this truth. Expect a very large
percentage of them to purchase some or all of their gifts online.
2. Gas is still high and may go even higher in the weeks ahead.
This means wading through clogged streets filled with holiday
shoppers is something most of our pocket books just don't want to
go through. High gas prices also mean paying for online
purchases to be shipped to you is no longer an imposition. Many
will be thinking "The 3 bucks for shipping is a lot less than the
$20 I'll spend driving all over town to the malls."
3. People are working harder than ever. The demands of one, two,
even three jobs while taking care of family is leaving millions
of Americans will zero free time. This means they need to
sandwich holiday shopping into their lunch break or even during a
slow period at work. Yes, expect these folks to also do their
shopping online in unprecedented numbers.
The bottom line is clear: if you're a consumer, give yourself a
needed break and do your holiday gift buying online. If you're an
online retailer, get ready for a holiday buying season you may
not soon forget.
Sharon Isaac is owner of an online consumer electronics store
at http://www.mystore.vstoremarket.com. Get everything from
computers to video games to books at incredibly low prices...and
have them all shipped in time for the holidays. Reach Sharon at
mailto:isla-@aol.com
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Get Affordable--even FREE--Targeted Advertising in Magazines
by John Frazier
http://www.MagazineMillionaire.com
By now most of us have tried just about every advertising method
available. From ads on Google to website banners. And even
though you may have found an advertising method that works,
you're probably still looking for more.
I'm often surprised by how many home-based business owners and
opportunity seekers have never thought of advertising in
magazines. Magazines are the original targeted media. While TV
shows and newspapers may try to appeal to a very wide audience
featuring many different kinds of people, magazines have always
focused their efforts on a tightly defined audience.
For example, look through the magazine rack the next time you're
at the grocery store and you will see dozens of different
magazines focusing on everything from cars, fishing, crafts, home
decorating, relationships, and business. All these magazines
cater to a different audience with different tastes and buying
habits.
By choosing magazines that focus on your best potential
customers, you almost guarantee your ads will be successful.
It's an old rule in marketing that getting your ad in a magazine
that intensely appeals to your best customers will get you ten
times the results than advertising in a famous mass appeal
publication like Business Week, Time, or Newsweek.
That's right, advertising your home-based business in Home
Business Magazine will most likely get you far more response than
getting your name in Newsweek.
And this is REALLY good news for those of us working from home.
Smaller, more tightly-focused magazines almost always offer very
affordable ads, usually in the back of the magazine. While full
and half-page ads can cost hundreds or thousands, you can
advertise in the back for about the same cost as putting a
classified ad in your local paper. Then, as very few people
know, there are also ways to get FREE ads in big magazines.
Either way, it's cheap, targeted, and it could be your best path
to new profits.
And don't let that "back of the magazine" position discourage
you. More than half of people read magazines from back to front.
Businesses advertising in the back actually have the most visible
spot in the magazine.
The weeks ahead are traditionally a time when magazines drop
their advertising rates. Place your ads NOW to take advantage of
low rates early in the year which, incidentally, is the time of
year when the most people are interested in joining a business
opportunity.
John Frazier is the author of the industry's highly acclaimed
mail order marketing course 'Magazine Millionaire.' He is also
an internationally known speaker and consultant. For a limited
time, get a special FREE Report on how to create lifetime wealth
using 100% FREE-to-run magazine advertising by visiting
http://www.MagazineMillionaire.com or by calling 1-800-657-1320.
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ad at the end, then sends it to 20,000 ezine and website
publishers looking for articles. Great for promoting your
business AND for getting listed higher on search engines
(through lots of links to your site.) See Kevin's
Ezine Article deal NOW JUST $199 at http://drnunley.com/copy.asp
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