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Re: Advice and Opinions  Patrick
 Oct 19, 2001 10:13 PDT 

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In a message dated 2001-10-18 15:24:16 Västeuropa, sommartid,
kimbe-@juno.com writes:


 Hi-I am looking for some general information and adivce. I am the owner
of a one store operation. I sell housewares. I am thinking about
bringing the business to the web, but am hesitant about making avoidable
mistakes. If you had one piece of advice to give about this, what would
it be?

Decide which target group among your customers you know would benefit from
your web presence, be absolutely clear as to why/what value they will
recieve
for shopping at your website, and how you will deliver it (and capture
value
yourself).

All the best!

Patrick Sweet, Econ. Dr.
mobil +46   (0)708280708
Direkt +46 (0)8 10 38 48



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<FONT FACE=arial,helvetica><FONT SIZE=4 FAMILY="SERIF" FACE="Times
New Roman" LANG="5">In a message dated 2001-10-18 15:24:16 Västeuropa,
sommartid, kimbe-@juno.com writes:
<BR>
<BR></FONT><FONT COLOR="#000000" SIZE=2 FAMILY="SANSSERIF" FACE="Arial"
LANG="5">
<BR><BLOCKQUOTE TYPE=CITE style="BORDER-LEFT: #0000ff 2px solid;
MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px; PADDING-LEFT: 5px">Hi-I am looking for
some general information and adivce.  I am the owner
<BR>of a one store operation.  I sell housewares. I am thinking about
<BR>bringing the business to the web, but am hesitant about making
avoidable
<BR>mistakes.  If you had one piece of advice to give about this,
what would
<BR>it be?</FONT><FONT COLOR="#000000" SIZE=3 FAMILY="SANSSERIF"
FACE="Arial" LANG="5"></BLOCKQUOTE>
<BR></FONT><FONT COLOR="#000000" SIZE=4 FAMILY="SERIF" FACE="Times New
Roman" LANG="5">
<BR>Decide which target group among your customers you know would benefit
from your web presence, be absolutely clear as to why/what value they will
recieve for shopping at your website, and how you will deliver it (and
capture value yourself).
<BR></FONT><FONT COLOR="#000000" SIZE=2 FAMILY="SANSSERIF" FACE="Arial"
LANG="5">
<BR>All the best!
<BR>
<BR>Patrick Sweet, Econ. Dr.
<BR>mobil +46   (0)708280708
<BR>Direkt +46 (0)8 10 38 48
</FONT>


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