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Re: [cluetrain] pattern of causes of ebusiness failure
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Michael Jardeen
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Jan 28, 2002 02:42 PST
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On 1/14/2002 1:19 AM, "Chris Macrae" <wcbn-@easynet.co.uk> wrote:
| | · Trust in paying over the Internet has to be increased. Most
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people
| | don't trust paying over the Internet.
· Buying over the Internet in general. People are hesitant.
Fraud is a big issue and a big fear...the internet is so wide open to
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abuse
| |
· Cost of advertising something that no-one knows about is
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exorbitant.
| | Use "Tipping Point" epidemics to promote products. December copy
Marketing people just don't seem to get it that Advertising doesnąt work
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on
| | the internet, except in a contextual sense where it enhances what you
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are
| | doing...so much money pissed down the drain
· Micropayments I realise is the future. So many businesses and
customers would appreciate a reliable and low cost form of Micropayments
(being able to pay 1p or 1c for something)
The dream...still we are not there because the cost to process is more
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that
| | the amount collected...also there is no real incentive to the incumbent
|
money
| | people
· Products sold over the Internet have to be either be a
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service, or
| | something that can be posted (like a book or a CD, hence Amazon's
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success), or
| | a low cost method of deliver to home and work or collection
centres/shops/points which are a pleasant experience rather than a
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degrading
| | experience (a warehouse with a bell, a glass window and a rude guy) to
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pick up
| | goods ordered (and returned)
· Returned Goods, That's one of the biggest problems about
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Internet
| | business.
Why?? No different than Mail-order has ever been. You have to value add
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the
| | process and it will work.
|
Michael
...radio beowulf
<http://radio.weblogs.com/0100258/index.html>
<http://www.jardeen.com/>
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<TITLE>Re: [cluetrain] pattern of causes of ebusiness
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<FONT FACE="Verdana">On 1/14/2002 1:19 AM, "Chris Macrae"
<wcbn-@easynet.co.uk> wrote:<BR>
<BR>
</FONT><BLOCKQUOTE><FONT FACE="Verdana"><FONT
SIZE="2">·</FONT></FONT><FONT SIZE="1"><FONT FACE="Times New Roman">
</FONT></FONT><FONT
FACE="Verdana">Trust in paying over the Internet has to be increased.
Most people don't trust paying over the Internet.<BR>
<BR>
<FONT SIZE="2">·</FONT></FONT><FONT SIZE="1"><FONT FACE="Times New
Roman"> </FONT></FONT><FONT
FACE="Verdana">Buying over the Internet in general. People are
hesitant.<BR>
<BR>
<B><I>Fraud is a big issue and a big fear...the internet is so wide open
to abuse<BR>
</I></B><BR>
<FONT SIZE="2">·</FONT></FONT><FONT SIZE="1"><FONT FACE="Times New
Roman"> </FONT></FONT><FONT
FACE="Verdana">Cost of advertising something that no-one knows about is
exorbitant. Use "Tipping Point" epidemics to promote
products. December copy<BR>
<BR>
<B><I>Marketing people just don't seem to get it that Advertising
doesn’t work on the internet, except in a contextual sense where it
enhances what you are doing...so much money pissed down the drain<BR>
</I></B><BR>
<FONT SIZE="2">·</FONT></FONT><FONT SIZE="1"><FONT FACE="Times New
Roman"> </FONT></FONT><FONT
FACE="Verdana">Micropayments I realise is the future. So many
businesses and customers would appreciate a reliable and low cost form of
Micropayments (being able to pay 1p or 1c for something)<BR>
<BR>
<B><I>The dream...still we are not there because the cost to process is
more that the amount collected...also there is no real incentive to the
incumbent money people<BR>
</I></B><BR>
<FONT SIZE="2">·</FONT></FONT><FONT SIZE="1"><FONT FACE="Times New
Roman"> </FONT></FONT><FONT
FACE="Verdana">Products sold over the Internet have to be either be a
service, or something that can be posted (like a book or a CD, hence
Amazon's success), or a low cost method of deliver to home and work or
collection centres/shops/points which are a pleasant experience rather than
a degrading experience (a warehouse with a bell, a glass window and a rude
guy) to pick up goods ordered (and returned)<BR>
<BR>
<FONT SIZE="2">·</FONT></FONT><FONT SIZE="1"><FONT FACE="Times New
Roman"> </FONT></FONT><FONT
FACE="Verdana">Returned Goods, That's one of the biggest problems
about Internet business.<BR>
<BR>
<B><I>Why?? No different than Mail-order has ever been. You have to value
add the process and it will work.<BR>
</I></B></FONT></BLOCKQUOTE><FONT FACE="Verdana"><BR>
<BR>
<B>Michael<BR>
<BR>
...radio beowulf<BR>
<http://radio.weblogs.com/0100258/index.html>;<BR>
<BR>
<http://www.jardeen.com/>;</B><BR>
</FONT>
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