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EGR - Slow Week
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Christopher Locke
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Apr 24, 2001 16:58 PDT
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EGR is graciously underwritten by Entropy Web Consulting
http://www.rageboy.com/ewc/people.html
"Industry Heavies Saying Nice Things About Us, For Money."
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you laugh, you pay
http://www.amazon.com/paypage/P1VDASQRND02WA
wasting minds since 1995!
no new donations since last month!
Valued Readers:
This has to be quick, as I'm going over to Laurie's for dinner. To the
many who asked: yes, we're doing OK, despite whatever impression I may
have left you with in the most recent send. And no, I'm not drinking
again or hooked on codeine (believe me, it wouldn't be codeine!). Also,
last time I checked, Denver was still standing. And here you thought I
was just kidding when I said EGR was cheap psychotherapy.
Meanwhile, Eric Norlin and I have bailed from personalization.com -- to
pursue other interests; plus, it was about fucking time -- and have
launched a new site. Well... launched is a bit grandiose, as nearly all
the links are, shall we say, as yet unimplemented. But we mean well. Or
do we? Probably not. Go see:
The Titanic Deck Chair Rearrangement Corporation
(NASDAQ:TDCRC)
http://www.tdcrc.com
CONTEST ALERT! A free copy of the book cited ad nauseam below to the
first reader to correctly identify the company from whose lawyers we
will surely be hearing about this SITE DESIGN RIPOFF.
Also: be sure to SIGN UP for the LIST. I may be writing more on TDCRC
than on EGR. Think of it as an experiment in brand proliferation.
Soon available for your edification will be an MP3 of a bunch of drunken
Russians raucously singing "My Heart Will Go On" accompanied by an
equally drunken accordian and oompah band. Not to be missed! [Eric: be
sure to link that deck chair to the page where These Good People can
actually buy it. btw, can we get a kickback?]
The name and inspiration for the site came from the following passages
of my {ahem, cough-cough} forthcoming book, Gonzo Marketing: Winning
Through Worst Practices...
"The AOL/Time Warner hookup represents the ultimate shared goals of
mass media and mass marketing. Simply stated, the objective is to
become as big as possible as fast as possible, to reach and lock in
'the mass market.' This sort of strategy made perfect sense at one
time - when there *was* a mass market. But mass markets were
fragmenting for many decades before the Internet came onstream, and
since then, the net has enormously accelerated the fragmentation. I
often refer to the new company resulting from the AOL/Time Warner
merger as The Titanic Deck Chair Rearrangement Corporation
(NASDAQ:TDCRC). Huge media empires with dreams of top-down mass
market control are living in a past that's no longer relevant."
...
"So what happens if the great 'iron horses' of broadcast are about to
encounter the media equivalent of the automobile and the airplane?
What if their millions of miles of inflexible track, laid at such
great cost, are about to be made superfluous by alternate routes
appearing out of a dimension invisible to the imperturbably self-
confident chieftains of these great conglomerates? But 'what if' has
nothing to do with it. These eventualities are not forthcoming;
they've already materialized. A quick change of transportation
metaphors is now called for, from railroads to shipping, because
however cleverly Michael Eisner, Rupert Murdoch, Steve Case and the
rest of these broadband tycoons rearrange the deck chairs on their
respective Titanics, an even more titanic iceberg with their names
carved into it has already calved off some remote Arctic ice shelf
and is inexorably drifting their way. That iceberg, of course, is the
Internet. If a just God grants my fervent prayer that I may be the
James Cameron of their fateful rendezvous, my heart will go on and
on. Film crews are standing by on seven continents. The revolution
will be streamed in MPEG."
There's a much bigger chunk of Gonzo Marketing up here:
Introduction: Participating in the Scene
http://205.178.173.189/gonzomarkets.com/intro.html
For some stupid reason, the IP number is still necessary in that URL,
but if InterNIC or whoeverthehell manages these things ever gets off the
dime, the address will eventually be simply http://gonzomarkets.com and
I'll be putting all sorts of new spammage there.
Finally, in case you missed it in the page above, you can already buy
the book from Amazon:
Gonzo Marketing: Winning Through Worst Practices
http://www.amazon.com/exec/obidos/ASIN/0738204080/entropygradientr/
Hurry! Order now! No money down! No interest charges! No payments till
October!
Yeah well anyway, if you click that link, you can at least see the cover
Perseus *almost* decided to use until I talked them out of it. Grab
yourself a copy of the grafik -- sure to become a collector's item.
Finally, here's a 5000-word article I recently wrote that was just
yesterday rejected by Harvard Business Review -- so you know it *has* to
be good:
When Will We Start Taking Business Seriously?
Slouching Toward a Theory of Post-Businessism
http://www.rageboy.com/postbusinessism.html
See what I mean? Quick. Slow week.
The Management
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