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RE: Clarification on items
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eric.la-@emamerica.com
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May 28, 2006 13:47 PDT
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Hi Peter,
I agree with you on several points. Any, to be very honest, I can go
down in our own complex and knock on most doors to see if anyone has
ever heard of EM and I will bet 99% of the people have never heard of
it. Why? As you say, it has been marketed to large-scale farms for
years. The former manufacturing company did a tremendous amount of
promotion and projects for years. However, our main customer base is
middle-age women who use our products in the home and for personal
comsumption.
From my experience, I would not focus on organic farms because they
are already on the right track and will not see as dramatic results as
the conventional farmer (whom we want to convert anyway). I
personally believe the way we will have a larger, more sustainable
future with EM1 (and the other products), is to focus on the homeowner
who has a more expendable income and is more willing to "try"
something. With the looming post-oil economy, Effective
Microorganisms Technology has a better chance of supporting local
agriculture, the small farm, the homeowner, and local business in a
variety of fields.
When we put together the EM America site, we had many discussions with
EMiKo (Germany) on how they have set up their system. We followed
their lead by separating into four main fields and started developing
information for our customers to simplify things for them. Much more
needs to be done, but the site is packed with over 180 pages and links
and references to other similar information that should help the
enigma of EM be a little easier to figure out.
EM America has done some advertising to get some exposure. This is a
costly venture and we scaled back quite a bit. I think much of the
public isn't in the right mind set for it yet. However, the people
who are tend to find us pretty quickly. The model for spreading the
word has been through simple lectures and workshops. Workshops are a
great place to meet the customers and interact with them. It was
always the thing I liked most about sales, meeting people and speaking
with them. And you will find that the small customer is usually so
passionate they are willing to work with the products to figure them
out.
It took me 4 years of writing to an online composting community before
I got some type of favorable response. Even now we have people on
that forum who doubt the information.
I would contact the distributors in your country and try to meet with
them to learn what they have done and what they are focusing on. You
may offer them a new niche that they don't know about yet.
This is going to be the best way for you to get answers to your
questions. Each distributor has a different methodology and agenda.
The two people I mentioned are very approachable.
Eric
Quoting Peter Niepel <Pete-@gmail.com>:
| | [This message was sent to the EM-Group email discussion
list on Effective Microorganisms]
______________________________________________________________
Yes, these names are familiar to me. And I am quite careful with what I am
saying, you never know who reads this newsgroup.
But I strongly believe (that's my opinion) that EM1 is not used enough here.
I am a member of an online community of small farmers. This is basically
your small block of 0.5 acres up to farms with 400 acres. I can say that
literally 99.9% of the people there do not know about EM.
I posted there with the question: "Any experience with Effective
Microorganisms (EM)?" Here are some quotes from the 4 (!!!) replies I got:
" I did try EM but the little blighter died or at least was not effective,
so I moved on to compost teas which is 'sort of' the same thing."
"Sorry haven't tried your EM "stuff" so can't comment."
" I think Trisha Fisk may have written about EM in her Organics book - will
try and find it[...]"
"Cant remember where I got the EM, I think it was a freebe."
The 0.1% who know about EM have heard it mentioned somewhere or read about
it somewhere. I cold not find one farm who applies it. We are talking about
the biggest online small farming community in the country! We are talking
about over 5000 registered users!!!
I assume that EM is probably marketed with big farms. And big projects. But
for me, being a small farmer myself, EM is also perfect for smaller farms.
And the trend in New Zealand goes towards smaller farms. And I also believe,
that the smaller farms are more willing to try new things. Because they are
not that dependent on an income from their farming and - sorry to say that -
are not your typical traditional farmer who sometimes doesn't look beyond
his own nose.
The people you mentioned and their organization in my opinion do not aim at
a broader market. The structure of the organization is designed to provide
EM in big quantities. Look at the product range of EM America. Look at the
presentation of the products there. Look at the information and then look at
basically the main source of information in my country: http://www.emnz.com/
See what I mean?
Sorry, I feel a bit bad now with all this whining and complaining. But I
think for quite a while now, how one could improve the situation here.
If you say "New Zealand was quite active in the use of EM" I wonder how much
EM gets sold here and used. And who is using it. And what the intention of
the organization is for the future.
Cheers
Peter
P please consider the environment before printing this email
WWW: http://PeterNZ.googlepages.com
Visit my Blog at http://www.PeterNZ.BlogSpot.com
Skype me (http://www.skype.com ) User ID: NZHomebrewer
-----Original Message-----
From: eric.la-@emamerica.com [mailto:eric.la-@emamerica.com]
Sent: Sunday, 28 May 2006 10:05 a.m.
To: em-g-@topica.com
Subject: RE: Clarification on items
[This message was sent to the EM-Group email discussion
list on Effective Microorganisms]
______________________________________________________________
Hi Peter,
It is good that this group has started moving a bit more.
My understanding was that New Zealand was quite active in the use of
EM1. I have met Mike Daley of the Nature Farming group there and have
been in touch with Neville Burt, another distributor, for years.
EMRO Japan is the entity that makes the decisions about who produces
EM1 and where. It is a costly venture and volumes have to be great
enough to sustain the plant. For us to have one production facility
in all of North America doesn't sound like enough either, but a lot
can be produced in one location. I personally have never been
interested in the production side as I have been more interested in
getting it out and used by people. Besides, EMRO produces a great
product.
Promoting the products is very difficult as people quickly get
confused because it something so foreign to them. Demonstrations,
workshops, and lectures are the best way to promote EM1. You have to
prepare yourself as you will be the teacher. And, never cancel a
workshop no matter how few people are scheduled to come.
Eric
Quoting Peter Niepel <Pete-@gmail.com>:
| | [This message was sent to the EM-Group email discussion
list on Effective Microorganisms]
______________________________________________________________
Dear Eric,
Thank you so much for this mail. It clarifies lots of things and provides
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a
| | good source of further reading.
I am also very happy hat this group woke up from its Sleeping Beauty
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state.
| | I hope the discussion will be kept alive and interesting. I am somewhat
disappointed that in my country the interest in EM is very low and hardly
anybody knows about it and its use. I was trying to get more people
interested but it is very hard work.
I would also be interested if there is a chance to become a producer of
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EM1
| | in my country. There is already one producer but I believe that this is
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not
| | enough. How much is the investment etc. If anyone is willing to share some
information it would be warmly welcome!
Cheers
Peter
P please consider the environment before printing this email
WWW: http://PeterNZ.googlepages.com
Visit my Blog at http://www.PeterNZ.BlogSpot.com
Skype me (http://www.skype.com ) User ID: NZHomebrewer
-----Original Message-----
From: eric.la-@emamerica.com [mailto:eric.la-@emamerica.com]
Sent: Sunday, 28 May 2006 8:08 a.m.
To: em-g-@topica.com
Subject: Clarification on items
[This message was sent to the EM-Group email discussion
list on Effective Microorganisms]
______________________________________________________________
Hi Cindy et al,
Thank you for helping to clear this up. We have been asked these
questions many times and have our best efforts to give as accurate
descriptions as possible.
EM1 has been sold under different names across the world (EM, Kyusei EM,
EM Kyusei, etc), but EMRO (the owner of the intellectual propoerty) has
been working on global standardization of the names to stop the
confusion. EM1 is currently manufactured in 54 production facilities
around the world. Where I am from in Tucson, Arizona, the only
production facility in North America of Effective Microorganisms brands
is EMRO USA Effective Microorganisms. EM America is the exclusive
marketing company in the USA and Canada for EMRO USA's full product line
(which includes 30+ products imported from Japan). To help people
around the world find suppliers near them, we and EMRO are working on a
website that links to all the suppliers. EM America has put links to as
many of the suppliers as possible on our links page:
.php?option=com_bookmarks&Itemid=221&mode=0&catid=1&navstart=0&search=*.
In the USA we sell EM1 under four different labels (Microbial Inoculant
Lawn & Garden, Microbial Inoculant Agricultural, Waste Treatment, and
Waste Treatment for Septic Systems). They are all the same product, but
because of state and federal regulations, we sell under separate labels.
We are also working on another label for another market.
EM-X is a rice bran extract manufactured at only one location in the
world, Okinawa Japan. It made by Tropical Plants Resources Research.
This product is slow fermented (this may be where the person got the 6-9
months thing.)
PROEM1 Probiotic is made for human consumption is only made by EMRO USA
in Tucson, Arizona.
Activated EM (AEM1, AEM, EMA, EM Extended, etc) is a secondary stage of
EM1. The term "extended" used to be used, but EMRO thought the term
confused many people into thinking you can continuously "extend" the EM1
indefinitely and get the same results. You can't. It degenerates out
of balance. You can successfully activate EM1 once and maintain the
same balance of the three groups of microbes (Yes, I said three groups.
There are no 80 species and there no longer are 5 groups of microbes.)
AEM1 is not retailed. However, it is sometimes offered "ready-to-use"
as a service. Activation is done as a matter of economics, not for
efficacy, because one gallon will yield 22 gallons. The activation
process significantly shortens the shelf life as it should be used
within 30 days after the stabilized pH if achieved (somewhere around
3.5).
Please go through the official EMRO sites for clarification on these
items. Between EM America, EM Technology Network, and EMRO USA you have
all of the current information available in English. The EM Technology
Network database contains all current research papers (published and
non-published) for the public. http://www.emtech.org. Use simple
one-word phrases to find what you are looking for. There are about 700
papers currently on the database and they are all in pdf format for easy
printing.
You may also want to purchase the Kyusei Nature Farming Proceedings for
printed research. I think EMTN offers Vol 1-4 and APNAN has 5-8. These
were where I really got a firm understanding of what EM1 can be used for
and the guidelines for all applications. I recommend these books for
anyone who is serious about learning how to use EM1, especially for
agriculture.
Regards,
Eric
http://www.emtechnologynetwork.org
http://www.emtechnologynetwork.org
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