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Meg Ryan Aligns With Rob Reiner's I Am Your Child...
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david-@aol.com
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Oct 09, 1999 21:39 PDT
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Meg Ryan Aligns With Rob Reiner's I Am Your Child Foundation, The
Entertainment Industry Foundation, Excite@Home, and Cable Partners to Launch
PSA at Exclusive Online Premiere
Ryan Joins Star-Studded Campaign to Further Awareness of Early
Childhood Development
REDWOOD CITY, Calif., Oct. 4 /PRNewswire/ -- Excite@Home (Nasdaq: ATHM) today
unveiled the exclusive online premiere of Meg Ryan's public service
announcement (PSA) for the I Am Your Child Foundation (IAYC), The
Entertainment Industry Foundation (EIF) and Exc-@Home. The 30-second PSA
will launch on October 4th at www.excite.com/megryan to help raise awareness
of early childhood development and the Excite@Home First Years Service.
Excite@Home cable partners AT&T Broadband and Internet Services, Comcast
Corporation and Cox Communications will promote the PSA in cities where the
@Home(R) subscription broadband internet service is marketed, and will
provide additional exposure for the PSA through spots on their local cable
systems in those markets.
Photo: http://www.newscom.com/cgi-bin/prnh/19990528/SFF034
Excite@Home users will get an exclusive look at the spot featuring Ryan in a
unique role -- cooing, cuddling, laughing, and reading with young children --
before it hits the airwaves later this month. IAYC founder Rob Reiner
provides the voiceover highlighting parenting tips available at
http://firstyears.excite.com and on the "Lifestyle" channel on the @Home(R)
subscription broadband Internet service, and Eric Clapton performs the
background music with his version of "Stormy Weather." The spot is directed
by Reiner's wife and co-founder of IAYC, Michele Singer Reiner.
3RD IN A CELEBRITY CAMPAIGN SERIES
The Ryan PSA is the third star-studded ingredient of IAYC and Excite@Home's
nationwide campaign to raise public awareness of the importance of early
childhood development. The first parts of the campaign -- featuring Bruce
Willis and Michelle Pfeiffer (who co-star in Reiner's upcoming film, "The
Story of Us") -- ran on billboards and will continue to appear in national
magazines including VANITY FAIR, VOGUE, PEOPLE, IN STYLE and U.S. NEWS &
WORLD REPORT. Ryan's spot will be the first video PSA for the IAYC, EIF,
Excite campaign, and will air on local market cable stations throughout the
4th quarter of 1999.
The PSA will also be screened at the premiere of "The Story of Us" in New
York later in October.
"This campaign brings together a wonderful group of people to raise public
awareness about the importance of early childhood development," said IAYC
founder Rob Reiner. "Meg, Bruce and Michelle have donated their time, while
Excite@Home is providing online expertise to educate millions of parents and
caregivers. And Excite@Home's cable partners are providing even wider reach
through television."
Ryan, a mother herself and one of the world's most popular actresses, has
joined with one of the Internet's most successful and innovative programs,
firstyears.excite.com. In April, IAYC, EIF and Excite@Home launched
firstyears.excite.com, a comprehensive online resource which offers valuable
information covering a child's first three years of development.
"The prestige of Meg Ryan, Rob Reiner, and Eric Clapton underscores the
importance of the IAYC message and the first years campaign," said George
Bell, President Excite@Home, "Child care advice is one of the fastest growing
content areas on the world wide web, and we are very encouraged that the
attention drawn from this powerful Public Service Announcement and the rest
of the ad campaign will take this initiative to the next level."
Excite@Home has agreed to donate $2 to the I Am Your child Foundation for
everyone who completes a new registration to personalize an Excite Start Page
at www.excite.com up to a total of $3,000,000. (Complete details on Excite's
donation program can be found at
http://firstyears.excite.com/about/donation). The money will be invested in
furthering the public's awareness of the importance of early childhood
development, though the activities of the I Am Your Child Foundation.
About Excite@Home
Excite@Home is a global media company based in Redwood City, Calif. Through
the company's narrowband portal, Excite (www.excite.com), and broadband
services, @Home and @Work, the company uniquely offers consumers content and
interactive services across both narrowband and broadband. The rich media
advertising and database marketing solutions of Enliven (www.enliven.com) and
MatchLogic (www.matchlogic.com) offer advertisers highly targeted interactive
marketing and reporting services across all platforms of delivery. Leveraging
the high-speed, always-on attributes of cable, Excite@Home empowers unique
multimedia applications that go beyond current Web experiences. The company
will combine the Excite brand-one of the best known names on the Internet
with 70 percent recognition among Web users-with the @Home broadband
service's broad distribution, a worldwide footprint of 67 million cable
homes, to deliver on its vision of "All Band, All Device, All the Time."
For more investor information about Excite@Home, please call its stockholder
services hotline at 888-924-9248.
NOTE: Excite@Home, Excite, @Home, @Work, Enliven, MatchLogic, and "All Band,
All Device, All the Time" are trademarks of At Home Corporation, and may be
registered in certain jurisdictions. Brand recognition statistics quoted are
from Frank N. Magid and Associates, Inc. (1/99).
About The I Am Your Child Foundation
The I Am Your Child (IAYC) Foundation was founded by Rob Reiner, Michele
Singer Reiner and Ellen Gilbert in 1997. It is a public awareness and
engagement campaign to make early childhood development a top priority for
our nation. IAYC has educated millions of parents and professionals about
groundbreaking new brain research, revealing that the first three years of a
child's life are critical to children's emotional and intellectual growth.
Through mass media, community mobilization, public education and policy
outreach, parents and caregivers are learning how to make a difference in the
lives of young children.
About The Entertainment Industry Foundation
Founded in 1942, The Entertainment Industry Foundation has enriched the lives
of thousands of people in need by fostering and coordinating the
entertainment industry's philanthropic efforts. These outreach efforts have
addressed critical issues and improve the quality of life through support
services, targeted research, education and prevention programs.
SOURCE Excite@Home
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Date: Mon, 4 Oct 1999 08:04:55 EDT
Subject: Meg Ryan Aligns With Rob Reiner's I Am Your Child...
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Meg Ryan Aligns With Rob Reiner's I Am Your Child Foundation, The Entertainment Industry Foundation, Excite@Home, and Cable Partners to Launch PSA at Exclusive Online Premiere
Ryan Joins Star-Studded Campaign to Further Awareness of Early
Childhood Development
REDWOOD CITY, Calif., Oct. 4 /PRNewswire/ -- Excite@Home (Nasdaq: ATHM) today unveiled the exclusive online premiere of Meg Ryan's public service announcement (PSA) for the I Am Your Child Foundation (IAYC), The Entertainment Industry Foundation (EIF) and Exc-@Home. The 30-second PSA will launch on October 4th at www.excite.com/megryan to help raise awareness of early childhood development and the Excite@Home First Years Service. Excite@Home cable partners AT&T Broadband and Internet Services, Comcast Corporation and Cox Communications will promote the PSA in cities where the @Home(R) subscription broadband internet service is marketed, and will provide additional exposure for the PSA through spots on their local cable systems in those markets.
Photo: http://www.newscom.com/cgi-bin/prnh/19990528/SFF034
Excite@Home users will get an exclusive look at the spot featuring Ryan in a unique role -- cooing, cuddling, laughing, and reading with young children -- before it hits the airwaves later this month. IAYC founder Rob Reiner provides the voiceover highlighting parenting tips available at http://firstyears.excite.com and on the "Lifestyle" channel on the @Home(R) subscription broadband Internet service, and Eric Clapton performs the background music with his version of "Stormy Weather." The spot is directed by Reiner's wife and co-founder of IAYC, Michele Singer Reiner.
3RD IN A CELEBRITY CAMPAIGN SERIES
The Ryan PSA is the third star-studded ingredient of IAYC and Excite@Home's nationwide campaign to raise public awareness of the importance of early childhood development. The first parts of the campaign -- featuring Bruce Willis and Michelle Pfeiffer (who co-star in Reiner's upcoming film, "The Story of Us") -- ran on billboards and will continue to appear in national magazines including VANITY FAIR, VOGUE, PEOPLE, IN STYLE and U.S. NEWS & WORLD REPORT. Ryan's spot will be the first video PSA for the IAYC, EIF, Excite campaign, and will air on local market cable stations throughout the 4th quarter of 1999.
The PSA will also be screened at the premiere of "The Story of Us" in New York later in October.
"This campaign brings together a wonderful group of people to raise public awareness about the importance of early childhood development," said IAYC founder Rob Reiner. "Meg, Bruce and Michelle have donated their time, while Excite@Home is providing online expertise to educate millions of parents and caregivers. And Excite@Home's cable partners are providing even wider reach through television."
Ryan, a mother herself and one of the world's most popular actresses, has joined with one of the Internet's most successful and innovative programs, firstyears.excite.com. In April, IAYC, EIF and Excite@Home launched firstyears.excite.com, a comprehensive online resource which offers valuable information covering a child's first three years of development.
"The prestige of Meg Ryan, Rob Reiner, and Eric Clapton underscores the importance of the IAYC message and the first years campaign," said George Bell, President Excite@Home, "Child care advice is one of the fastest growing content areas on the world wide web, and we are very encouraged that the attention drawn from this powerful Public Service Announcement and the rest of the ad campaign will take this initiative to the next level."
Excite@Home has agreed to donate $2 to the I Am Your child Foundation for everyone who completes a new registration to personalize an Excite Start Page at www.excite.com up to a total of $3,000,000. (Complete details on Excite's donation program can be found at http://firstyears.excite.com/about/donation). The money will be invested in furthering the public's awareness of the importance of early childhood development, though the activities of the I Am Your Child Foundation.
About Excite@Home
Excite@Home is a global media company based in Redwood City, Calif. Through the company's narrowband portal, Excite (www.excite.com), and broadband services, @Home and @Work, the company uniquely offers consumers content and interactive services across both narrowband and broadband. The rich media advertising and database marketing solutions of Enliven (www.enliven.com) and MatchLogic (www.matchlogic.com) offer advertisers highly targeted interactive marketing and reporting services across all platforms of delivery. Leveraging the high-speed, always-on attributes of cable, Excite@Home empowers unique multimedia applications that go beyond current Web experiences. The company will combine the Excite brand-one of the best known names on the Internet with 70 percent recognition among Web users-with the @Home broadband service's broad distribution, a worldwide footprint of 67 million cable homes, to deliver on its vision of "All Band, All Device, All the Time."
For more investor information about Excite@Home, please call its stockholder services hotline at 888-924-9248.
NOTE: Excite@Home, Excite, @Home, @Work, Enliven, MatchLogic, and "All Band, All Device, All the Time" are trademarks of At Home Corporation, and may be registered in certain jurisdictions. Brand recognition statistics quoted are from Frank N. Magid and Associates, Inc. (1/99).
About The I Am Your Child Foundation
The I Am Your Child (IAYC) Foundation was founded by Rob Reiner, Michele Singer Reiner and Ellen Gilbert in 1997. It is a public awareness and engagement campaign to make early childhood development a top priority for our nation. IAYC has educated millions of parents and professionals about groundbreaking new brain research, revealing that the first three years of a child's life are critical to children's emotional and intellectual growth. Through mass media, community mobilization, public education and policy outreach, parents and caregivers are learning how to make a difference in the lives of young children.
About The Entertainment Industry Foundation
Founded in 1942, The Entertainment Industry Foundation has enriched the lives of thousands of people in need by fostering and coordinating the entertainment industry's philanthropic efforts. These outreach efforts have addressed critical issues and improve the quality of life through support services, targeted research, education and prevention programs.
SOURCE Excite@Home
CO: Excite@Home; I Am Your Child Foundation; Entertainment Industry Foundation
ST: California
IN: MLM ENT ADV
SU: PDT
10/04/1999 08:01 EDT http://www.prnewswire.com
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