|
RE: creativity in firms
|
Paquita Lamacraft
|
Jul 22, 2004 02:48 PDT
|
<html><div style='background-color:'><DIV class=RTE>
<P>I am interested in Jeffrey's comments about "arty" firms traditionally being considered creative. I work with developing industry wide strategies across a wide range of industries and increasinglywith the Creative Industry Sector - a wide range of these "arty" firms including digital media. We look at collaboration between competitors to redress or address things that are an impediment to individual and collective profitability and to discovering new niche markets and securing a share of them. You would not believe how creative the ideas are across all sectors. </P>
(xæ¿¿äë¿¿ ü¿¿í
<P>It seems to me that the companies and organisations that one expects to be sustainable are in a constantly evolving circle of creativity that leads to innovation. I like these definitions</P>
<P>A new idea, method, or device. The act of creating a new product or process. The act includes invention as well as the work required to bring an idea or concept into final form. <BR><A href="http://www.scottmcnealy.com/businessplanning/GlossaryProductDevelopmentTerms.htm"><FONT color=#008000>www.scottmcnealy.com/businessplanning/GlossaryProductDevelopmentTerms.htm</FONT></A>
<P></P>
<P>Innovation is the whole process from: invention, development, pilot production, marketing, production. Invention is just invention (.Innovation = creative idea + implementation.) <BR><A href="http://www.tkb-4u.com/glossarylist/glossary_in.php"><FONT color=#008000>www.tkb-4u.com/glossarylist/glossary_in.php</FONT></A></P>
<P>The act of conceiving and implementing a new way of achieving a result and/or performing work. Innovation doesn't have to be expensive or complicated. It is the mechanism by which a business positions and differentiates itself in the mind of the consumer. <BR><A href="http://www.e-myth.com/mastery/glossary.htm"><FONT color=#008000>www.e-myth.com/mastery/glossary.htm</FONT></A><BR><BR>I consult electronically on <A href="http://www.gocreate.com">www.gocreate.com</A> and we undertake what are called "brainlines" for firms that are seeeking creative thought on business challenges. They are employing external creativity to add to their own to achieve innovative new solutions. Whether internal or external, more firms are realising that without innovation their market share will shrink. This of course begs the question of those of us who examine the toothpaste section in the supermarket and exclaim in frustration "I don't WANT new and improved - I want the stuff I grew to l
ike". S
o where is the line? </P>
<P>Innovation for the sake of it seems to me to be chasing the rest of the pack. Where real market differntiation comes in is where people recognise a genuine need for a new approach - or even that there IS no existing approach. Then its not innovate for the sake of it but with real excitement that there is a challenge to be faced.</P>
<P>And a fair amount of innovation is an accident where someone recognised the result as something useful!</P>
<P>I find that where the "creative" companies interface with the "innovative" companies each adds value to the efforts of others but the "creative" companies have an open mind to a level of innovation that more traditional companies don't. Its a messy business creativity - it rearranges things in a hurry and true innovation means everyone has to change viewing position according to a new perspective. It makes some people dizzy.They THINK they can accept it but in fact would rather be on familiar turf.</P>
<P>Cheers</P>
<P>Paquita Lamacraft Inventive Futures &nbs
p;
; &
<P>>From: "Orr, Robert A., Jr." <RO-@iso.com> </P></DIV>
<DIV></DIV>>Reply-To: valpo-@topica.com
<DIV></DIV>>To: valpo-@topica.com
<DIV></DIV>>Subject: RE: ValpoCella: creativity in firms
<DIV></DIV>>Date: Wed, 21 Jul 2004 08:20:35 -0400
<DIV></DIV>>
<DIV></DIV>>Jeffrey,
<DIV></DIV>>
<DIV></DIV>>Pardon my impulsivity; I hadn't finished reading the paper I referenced
<DIV></DIV>>yesterday, so I had not gotten to the shorthand definition that it
<DIV></DIV>>proposed.
<DIV></DIV>>"Innovation is the creative generation and application of new ideas that
<DIV></DIV>>achieve a significant improvement in a product, service, activity,
<DIV></DIV>>initiative, structure, program, or policy."
<DIV></DIV>>
<DIV></DIV>>Regards,
<DIV></DIV>>
<DIV></DIV>>Rob Orr
<DIV></DIV>>HR Consultant
<DIV></DIV>>Voice: 201.469.2998
<DIV></DIV>>Fax: 201.469.4010
<DIV></DIV>>e-mail: RO-@ISO.Com
<DIV></DIV>>Visit our web site at:
<DIV></DIV>>http://www.iso.com
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>-----Original Message-----
<DIV></DIV>>From: Jeffrey Baumgartner [mailto:jeff-@jpb.com]
<DIV></DIV>>Sent: Tuesday, July 20, 2004 3:49 PM
<DIV></DIV>>To: valpo-@topica.com
<DIV></DIV>>Subject: Re: ValpoCella: creativity in firms
<DIV></DIV>>
<DIV></DIV>>This is a very interesting question to me, as my
<DIV></DIV>>professional work and interest is about organisational
<DIV></DIV>>creativity and innovation.
<DIV></DIV>>
<DIV></DIV>>Innovation has often been defined as implemented
<DIV></DIV>>creativity. In other words, devising good ideas is being
<DIV></DIV>>creative. Implementing those ideas is innovative.
<DIV></DIV>>
<DIV></DIV>>However, that definition is usually applied to creativity
<DIV></DIV>>and innovation in individuals. Do the same definitions
<DIV></DIV>>apply to firms?
<DIV></DIV>>
<DIV></DIV>>If so, what is the relationship between creative firms and
<DIV></DIV>>innovative firms?
<DIV></DIV>>
<DIV></DIV>>Traditionally, of course, creative firms, referred to more
<DIV></DIV>>"arty" businesses such as design, advertising, media and
<DIV></DIV>>the like; while innovative firms meant research oriented
<DIV></DIV>>firms. But, these days almost every firm claims it is or
<DIV></DIV>>wants to be "innovative"
<DIV></DIV>>
<DIV></DIV>>What do you think?
<DIV></DIV>>
<DIV></DIV>>Jeffrey Baumgartner
<DIV></DIV>>Your Fearless Moderator
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>On 20 Jul 2004 at 17:07, celin-@laposte.net wrote:
<DIV></DIV>>
<DIV></DIV>> > hello
<DIV></DIV>> > I'm a french PhD student. I'm working on organizational
<DIV></DIV>> > creativity and corporate entrepreneurship. more especially
<DIV></DIV>> > I'm trying ti define what a creative firm is, as different
<DIV></DIV>> > from innovative one is there some peopole working on the
<DIV></DIV>> > same subject ?
<DIV></DIV>> >
<DIV></DIV>> > --------------------------------------------------
<DIV></DIV>> > Valpocella is a discussion forum focusing on applied
<DIV></DIV>> > creativity and innovation in business
<DIV></DIV>> >
<DIV></DIV>> > To UNSUBSCRIBE, send a blank e-mail to:
<DIV></DIV>> > valpocella--@topica.com
<DIV></DIV>> >
<DIV></DIV>> > To SUBSCRIBE, send a blank e-mail to
<DIV></DIV>> > valpocella-@topica.com
<DIV></DIV>> >
<DIV></DIV>> > To post a message, reply to any message or e-mail
<DIV></DIV>> > valpo-@topica.com
<DIV></DIV>> >
<DIV></DIV>> > For more information, visit www.jpb.com/valpocella
<DIV></DIV>> >
<DIV></DIV>> > Contact the moderator: jeff-@jpb.com
<DIV></DIV>> > -------
<DIV></DIV>> >
<DIV></DIV>> >
<DIV></DIV>>
<DIV></DIV>>--
<DIV></DIV>>Helping businesses innovate better
<DIV></DIV>>www.jpb.com | Tel: +32 2 251 7725 | GSM +32 478 549 428
<DIV></DIV>>
<DIV></DIV>>--------------------------------------------------
<DIV></DIV>>Valpocella is a discussion forum focusing on applied creativity and
<DIV></DIV>>innovation in business
<DIV></DIV>>
<DIV></DIV>>To UNSUBSCRIBE, send a blank e-mail to:
<DIV></DIV>>valpocella--@topica.com
<DIV></DIV>>
<DIV></DIV>>To SUBSCRIBE, send a blank e-mail to
<DIV></DIV>>valpocella-@topica.com
<DIV></DIV>>
<DIV></DIV>>To post a message, reply to any message or e-mail
<DIV></DIV>>valpo-@topica.com
<DIV></DIV>>
<DIV></DIV>>For more information, visit www.jpb.com/valpocella
<DIV></DIV>>
<DIV></DIV>>Contact the moderator: jeff-@jpb.com
<DIV></DIV>>
<DIV></DIV>>--------------------------------------------------
<DIV></DIV>>Valpocella is a discussion forum focusing on applied creativity and innovation in business
<DIV></DIV>>
<DIV></DIV>>To UNSUBSCRIBE, send a blank e-mail to:
<DIV></DIV>>valpocella--@topica.com
<DIV></DIV>>
<DIV></DIV>>To SUBSCRIBE, send a blank e-mail to
<DIV></DIV>>valpocella-@topica.com
<DIV></DIV>>
<DIV></DIV>>To post a message, reply to any message or e-mail
<DIV></DIV>>valpo-@topica.com
<DIV></DIV>>
<DIV></DIV>>For more information, visit www.jpb.com/valpocella
<DIV></DIV>>
<DIV></DIV>>Contact the moderator: jeff-@jpb.com
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV></div></html>
|
|
 |
|
