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Promoting an innovation culture in companies
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Jeffrey Baumgartner
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Aug 16, 2004 06:48 PDT
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Dear ValpoCellians:
A lot of us help people and organisations become more
innovative by providing coaching, techniques and tools that
boost creativity and lead to innovation.
But, as you know, even with the best of tools companies
will not automatically become innovative. It is also
critical for management to promote and develop a culture of
innovation within the organisation. For companies that are
newly implementing innovation tools and techniques, this is
no easy task.
Imagine the CEO of a large manufacturing company came to
you and asked for advice on promoting an innovation culture
within her organisation. What would you recommend she do?
(Note: I am hoping to write an article on this topic for a
future issue of Report 103 - www.jpb.com/report103/. If I
use your ideas, I will get your permission first and give
you full credit.)
Your fearless moderator,
Jeffrey Baumgartner
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Helping businesses innovate better
www.jpb.com | Tel: +32 2 251 7725 | GSM +32 478 549 428
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