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Re: Time problems with innovation  Cody
 Oct 14, 2004 22:47 PDT 

in other words: IT'S NOT HOW MANY IDEAS YOU CAN COME UP WITH, IT'S HOW MANY
YOU CAN MAKE HAPPEN.
----- Original Message -----
From: "Stuart Murray" <stu-@grey.co.za>
To: <valpo-@topica.com>
Sent: Thursday, October 14, 2004 7:37 AM
Subject: RE: ValpoCella: Time problems with innovation


 A Symptom, but what's the Cause:
Ideation is but one element on an innovation programme - the lack of
process/protocol of idea management within the context of an innovation
programme is really what is manifesting in people's responses to the
issue below.

Once again this highlights the dire state of innovation within the
corporate agenda. Leadership (CEO), first need to understand the real
benefits of an integrated innovation approach in order to determine how
it should be managed.

Innovation should be integrated as a fully operational function within
an organisation that is accessibly to and by every single person.

Bringing in external resources should only be done when that skill and
knowledge is outside the organisations current capabilities. Having
said that, they still need to be compatible with the corporate value
proposition.

-----Original Message-----
From: Jeffrey Baumgartner [mailto:jeff-@jpb.com]
Sent: 14 October 2004 12:41 PM
To: valpo-@topica.com
Subject: ValpoCella: Time problems with innovation

One issue I have been hearing a lot about lately in
reference to implementing corporate innovation programmes
is time:

"My people haven't got enough time to handle their existing
workload! How can I motivate them to find additional time
to think through and contribute ideas?"

or; bearing in mind that a successful innovation/idea
management programme will result in an average of 1 idea
per employee per month: "How will we ever be able to handle
so many ideas? Our company has over 5,000 people?"

Given that, over the long term, a successful innovation
programme should make a company more efficient and/or
generate more income, should a company hire more staff to
deal with innovation? Should it take a slower approach to
innovation? Should it outsource aspects of innovation?
Should it re-allocate resources or...?

What do you think?

Jeffrey Baumgartner
Your fearless moderator--
Helping businesses innovate better
www.jpb.com | Tel: +32 2 251 7725 | GSM +32 478 549 428

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Valpocella is a discussion forum focusing on applied creativity and
innovation in business
 
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