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RE: Why do large companies find it so hard to innovate=?
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Orr, Robert A., Jr.
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Mar 08, 2005 09:43 PST
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I think Clayton Christensen articulates it concisely:
"Clear, consistent, and broadly understood values, however, also define wha=
t an organization cannot do. A company's values must by necessity reflect i=
ts cost structure or its business model; because these define the rules its=
employees must follow for the company to prosper...Too often, resources ar=
e plugged into fundamentally unchanged processes -- and little change resul=
ts. ...the very capabilities of an organization also define its disabiliti=
es"=20=20
If a company is large, it implies that there is a culture and infrastructur=
e that implicitly protects the organization from threats, including risk as=
sociated with doing things in a different way. If a large organization wan=
ts to be more innovative, it needs to call on managers to recognize real or=
ganizational barriers, and to be sure that capable people are put to work w=
ithin processes and values that are designed to facilitate success.
Regards,
Rob Orr, SPHR
Human Resources Consultant
ISO
545 Washington Blvd. (Loc. 22-5)
Jersey City, NJ=A0 07310-1686
Voice: 201.469.2998
Fax: 201.469.4010
=A0WWW.ISO.COM=A0
-----Original Message-----
From: Jeffrey Baumgartner [mailto:jeff-@jpb.com]=20
Sent: Tuesday, March 08, 2005 10:07 AM
To: valpo-@topica.com
Subject: ValpoCella: Why do large companies find it so hard to innovate?
Dear ValpoCellans:
Question: Why do large companies find it so hard to=20
innovate.
You've been awfully quiet lately! So, I'm giving you a=20
little exercise. The above question was sent to our=20
"Creativity and Innovation Helpdesk"=20
(http://www.jpb.com/thinko/). I have my own ideas. But I am=20
sure you do too; very possibly better ideas. Please share=20
them.
Thanks,
Jeffrey Baumgartner
Your Fearless Moderator
--
Helping businesses innovate better
www.jpb.com | Tel: +32 2 251 7725 | GSM +32 478 549 428
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